PoP 192 | 17 Tips for 2017 to Plan, Start, and Grow a Private Practice

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How to Slow Down to Spark Innovation

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17 Tips for 2017

17 tips for 2017

  1. Evaluate your business avatar: Who are you trying to attract to your practice? Focus on the pain your client is dealing with and the outcomes you help create. That is your tagline.
  2. Update your website: Make it responsive. I prefer WordPress. Make sure it is simple, the five-day training at www.WebsiteRoundtable.com is awesome!
  3. Answer 2 questions for clients: When they come to your website, there are only two things people ask. Am I in the right place? Can this counselor help me?
  4. Know your client’s worth: Say your average client comes 6 times and you charge $120, that means a client is “worth” $720, this will help with your marketing efforts to know what you can spend on client acquisition
  5. Blog more: If you write one hour a week for 26 weeks, that’s 26 hours of lost time. Say you charge $120 per hour, that’s $3,120 in lost income. But if your client is worth $720, that means you need 4.3 new clients to come in as a result of 26 new blog posts. www.practiceofthepractice.com/5dayblog
  6. Listen to more podcasts: Practice of the Practice podcast, Smart Passive Income Podcast, School of Greatness, and Story Brand are my favorites
  7. Invest in learning: learn from a consultant (www.practiceofthepractice.com/consulting), read books, or join a mastermind group. People have done what you want to before, why start from scratch
  8. Attend a conference outside of the counseling field: look into marketing, sales, online business, and other conferences like www.SlowDownSchool.com or www.PracticeofthePractice.com/pinot
  9. Utilize your office fully: How many clients are you seeing? Most clinicians are seeing 20 or so clients per week. Your office can be used M-Th from 7:00 am-8:00 pm, that’s 13 sessions per day potential (if you schedule on the hour) Friday you could do 7:00am-6:00 pm (11 hours) Saturday and Sun 8:00-3:00. That’s a total of 79 hours per office. Sublet with a fixed price or percentage or hire W-2s or 1099s. Imagine you took those 79 hours, subtracted your 20 and only filled half of the 59 left, that’s 29 hours. Even if you got $20/hour that’s $580/week times 48 weeks = $27,840 in additional income!
  10. Schedule time to work on your practice: If you schedule time to blog, network, and level up your practice, you’ll grow much faster. Automatically have it repeat each week.
  11. Outsource more: Achieving goals is fun, but if we don’t outsource the non-essentials, we don’t have time to level up to the next thing. Automate with virtual assistants and technology tools. Are you answering your own phone and designing your own blog post images? It’s a terrible use of your time! www.practiceofthepractice.com/blog-images
  12. Clarify success: What do you want to make this year? Work backward from income and hours to get your rates. For example, if you want to make $100k gross, work 46 weeks ($2,173.92 per week) and work 4 days a week (make $543.48 per day), seeing 5 people per day ($108.70 per session) so charge $115 to have a buffer.
  13. Focus on one big goal at a time: What’s the one thing that would make everything easier? Follow the seven Practice of the Practice to set, achieve and outsource goals. 1. Evaluate what has been working. Define whether you are starting something new or amplifying something established. Plan the steps by working backward from the final product. Create content to support the goal, it could be blogs, podcasts, or infographics. Attract partners that will promote your product because it helps them. Serve customers really well. Outsource the on-going processes so you can move on to your next goal.
  14. Do something unique: Have a refrigerator with drinks at your practice, write and give away a book, or market something like “Dinner and a counseling session.”
  15. Get local media: Get on local radio or write for the local paper
  16. Do something that stretches you outside of work: When we are healthier, our practices thrive more!
  17. Slow down to spark innovation: We have our best ideas when we slow down, do this by outsourcing as much as you can, setting up boundaries, and slowing down.


Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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