PoP 215 Ideal Client 3 of 5 How to Set Rates

Attracting ideal client

Today, Joe Sanok speaks attracting your ideal clients, part 3 of 5, how to set rates.

In This Podcast

NOTE: This podcast is for people who are currently growing their practice.

How To Set Your Rates

You need to understand your worth and stand firm on that. This is the starting point of your setting your rates. You also need to work on having a healthy money mindset.

Think about the kind of life you want to live when setting your session rates and include all the necessities, i.e.: insurance, marketing budget, etc.

Work backwards from your annual goal of replacing your agency rate.

Survey locally and see what other practices, in the same range, are charging.

Raising Your Rates

I believe, everyone should be raising their rates throughout the year for new clients. As soon as I get really busy, I raise my rates. I don’t, however, raise my current clients rates until the end of the year.

Useful Links:

Ideal client webinar: http://www.practiceofthepractice.com/idealclient

Previous podcast in this series: http://www.practiceofthepractice.com/session214

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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