Christopher Lochhead Wants You to Play Bigger | PoP 243

Christopher Lochhead wants you to play bigger

In this episode, Joe Sanok speaks with Christopher Lochhead about playing bigger.

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Meet Christopher Lochhead

Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can’t remember his wife’s phone number, but can recite much of The Big Lebowski. He’s a proud advisor to non-profit t 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He’s living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California.

Christopher Lochhead’s Story

He was born and raised in Canada. His family is originally from Scotland. He became an entrepreneur by accident when he was 18 and got thrown out of school. He had no money, no experience, and no education, but was faced with either becoming an orderly in a hospital or starting his own business.

“I had to learn by doing, seeking out coaches and mentors, and reading.”

In This Podcast

**Explicit content**


Christopher Lochhead has been an entrepreneur since he was 18 years old. He is well-known for his book, Play Bigger, which offers some incredible insights into entrepreneurship. In this podcast, Joe chats to Christopher about his story and some insights into his book and experience as an entrepreneur.

“When you turn a chipmunk into a bear, and come from a place of fear, it’s much harder to move forward.”

Tips And Advice From Christopher Lochhead

“Position yourself or be positioned.”

The legends tell the world how to think about them. We need to put ourselves in a position where we can win. And we need to be distinct from others. Don’t compare yourself to others. Become known for being uniquely you!

Network technology creates abundance.

People think in categories first. Many brands align their businesses with one of these categories. Their marketing consists of ‘category first, brand second’. What you want to do is differentiate yourself so much that you create a new category.

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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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