How to Find a Specialty | PoP 258

How to Find a Specialty

In this episode, Joe Sanok speaks about how to find a specialty.

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Confused by all the advice on starting a private practice? I’d love to help. I put together a checklist of the top 28 things to do to launch a private practice.

In This Podcast


If you are in private practice and are under the $60 000 mark, this podcast series is for you! Joe is going back to the basics and running through the various phases involved in setting up a practice that is going to thrive! In this episode, Joe speaks about the importance of specializing and how to figure out who your ideal client is.

Figuring Out Your Ideal Client

  • Name
  • Age
  • Pains
  • Connections
  • “Imagine if …”

How To Specialize More

People will always assume that specialists are also generalists.

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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