Podcast 56: How to rank higher in Google an interview with Andy Crestodina

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rank higher in Google

Today’s Private Practice Podcast resource:

Canva: A super cool way to make promo materials that will help with social media and growing your private practice.

WordPress SEO by Yoast: a great plug-in for WordPress websites (to start a WordPress website check out Bluehost)

Have a question for the show? Leave me a message on Speakpipe

 

Meet Andy Crestodina

Andy Crestodina

As Strategic Director for Orbit Media, Andy has provided web strategy advice to more than 1000 businesses over the last 12 years. Andy loves to teach web marketing, both as a public speaker and on the Orbit blog. He has written more than 170 articles on content marketing topics including SEO, email marketing, social media, and Analytics.

Says Andy, “It’s both art and science. This is why I love web design and web marketing. It’s a place to be both creative and technical, artistic and analytical. As soon as I realized this, I was hooked.”

He is the author of Content Chemistry: An Illustrated Handbook for Content Marketing
Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese.

 

What you’ll discover in this podcast

  • Basic SEO techniques for a private practice
  • Advanced content marketing techniques
  • Something Andy rarely tells people
  • How to grow a counseling blog
  • New guests for the  How to Become a Consultant Podcast

Actions from this podcast

Andy’s book is essential for counselors to learn more about how to rank higher in Google. When you are just starting a private practice or growing a private practice, this book will take you to the next level of SEO, outranking other private practices, and learning the basics and advanced ninja tips!

Follow Andy on Twitter

Music from the Podcast

Silence is Sexy

Kelle Maize

Promo for your social media

 

CONTENT CHEMISTRY-2

CONTENT CHEMISTRY

 

private practice consultant headshot

Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok is a private practice business consultant and counselor that helps small businesses and counselors in private practice that are starting a private practice. He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

Photo by Carlos Luna