In April I took some time off with my family following the American Counseling Association Conference in Hawaii. I started working again on April 14, so keep in mind this month was really only a 2 week month for me not so much on trying to increase revenue. It was a great time away, I posted a ton of pictures on my Instagram page, here are a few highlights:
Website Overhaul to Increase Revenue and Engagement
Through March and April I knew that I wanted to increase traffic to my website (not just those months, but that’s one thing I focused on) I worked with a company to do some logo design and branding, as well helping to update a number of things beyond the goal of increasing revenue. Also, I spent a ton of time figuring out if the investment in the Blue Sunglasses Campaign would increase revenue, I wrote a post breaking down all of the numbers, we’ll see if it was an effective way to make extra money.
Loyola Students help me to increase revenue
Another huge step forward for Practice of the Practice was working with students from Loyola’s Business School. Two teams worked with me through the semester to define goals, build an audience, and increase revenue. Holy cow! If you have not partnered with your local university business school, DO IT NOW! Stop reading and send an email. There were so many amazing ideas, and all it took was my time. Despite being a private practice consultant, I still learned so much especially about focusing on keywords and optimizing my website to perform better!
I know it gets annoying when a website keeps changing, but in the coming weeks you’ll probably see some restructuring. It is all to help you, the user, to have an easier time finding things. During this time, please let me know if something seems off or makes it more confusing. We already have more than 2,000 readers a month and I don’t want to lose you over a website update, so please let me know.
Private Practice Consultant Work
In March and April I added more private practice consultant gigs to my work. I have had a number of inquiries about private practice coaching. I’ve been meeting with folks in person (locally) or over the phone. I give a few proposals to help them meet their goals, do a SWOT (Strengths,Weaknesses, Opportunities, Threats) Analysis, often a website build or redesign, optimize for SEO, include 5-10 hours of coaching, and give a bunch of free stuff like my paperwork packet and e-book. I also look at how quickly the changes will start and how quickly they will see a ROI to find a break-even point. It is usually as quick as 3-5 weeks! I even wrote an article about starting a private practice.
It’s been amazing to see how some of them have already seen results in just a month. Yesterday we figured out that one guy’s caseload is up 121%, isn’t that incredible?
Great things you may have missed in April
Past Income Reports
People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!
2013 Annual Counseling Income: $54,513.97 (January-December 2013)
April 2014 Earning Report
What I’m going to be reporting about how to make extra money and what I’m not going to be reporting Full-time Job: Since some of you are new and some of you have been around Practice of the Practice for a while, I’m going to give a quick summary of where I make income. My full-time job is at a community college as a counselor. I love the job and it gives me great opportunities. Also, since my wife stays home with our daughter it is an income we can count on, health insurance, a pension, and a really great environment! I’m not going to disclose my full-time wages there, since it is not something that is part of my private practice. Private Practice: I do 4-7 sessions a week in my private practice. I don’t take insurance, so it is private-pay. As a result, I don’t have many expenses in time or actual money. I also do consulting with private practice clinicians and supervision for LLPCs in Michigan (Limited Licensed Professional Counselors), a 100 hour requirement in Michigan. Passive Income: The term “passive” makes it sound like I don’t have to do work. What I mean is money that I make that is not in direct exchange for my time. I will outline what these are under each item.
How I increased revenue in April 2014
Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.
Remember, I was out of town and did not work until April 14th.
Counseling, consulting, and useful products
Private Practice: (16 sessions. March was 25 sessions) $3,217.75
Other counselors: I have two counselors that work for my practice as 1099 contractors and I get a portion of what is brought in: $400
Paperwork Packet: $0
Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to it:
- A SWOT (strengths, weaknesses, opportunities, and threats) Analysis
- Website redesign or re-optimization
LLPC Supervision: $640
The Motherload: $0
E-books: This was one of the best months ever! I’m going to look into how/where people are coming from. It looks like a spike later in the month. $79.79
Paperback Copy of my book Mental Wellness Parenting: A remarkably simple approach to making parenting easier. Most people would see this as a really bad thing, however, when I wrote the book, I really wanted to focus on it being something to hand out to clients or potential referrals. It’s sort of an over-sized business card. It’s great when people buy it, but I’m not disappointed when they don’t, since i see it more as a marketing tool: $5.24
Private Practice Mastermind Group: I launched the Private Practice Mastermind Group to help build my own skills and share what Wayne and I have been learning about marketing, business, and private practice. Here’s a list of what we’ve covered. The recordings are $49 each. In March it grossed: $23.64 (because I split it with my collaborator)
Member’s Newsletter to Launch/Grow a Practice
Member’s Newsletter: This was the best month ever for the newsletter! I offered a discount in honor of Practice of the Practice’s 2 year birthday, this was emailed only to the email list. I’m trying to add value to being on the “inside,” folks could get the $149 newsletter for $22 for only 2 days. It really worked. I learned so much this month about increasing revenue by reading Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World This number does not include folks that signed up via The Motherload: $477.77
Affiliate Marketing to Increase Revenue
Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $5.70
BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $65
Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more! This month was a down month, but I have been de-emphasizing some of these affiliates since they don’t bring in much and can make the site look sort of ugly: $.79
NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $15.56
Google Ads: I have a few ads through the website and these bring in a bit of passive income. Since my podcast interview with Sarah Barnes I’ve been doing a lot less of this: $8.68
LegalZoom: This is the first month that someone has clicked and bought something through this link! It’s so exciting, in fact there were 15 clicks, I have to review which pages are working well. $53.85
April 2014 total: $7,834.16
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Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale. I report what has been sold in the month it was sold. Also, I do not take expenses off of this report.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant.
Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI.
To link to Joe’s Google+ .
Photos by Robert S. Donovan