John Clarke Has a Private Practice Workshop and Some Questions | PoP 242

John Clarke from Private Practice Workshop

In this episode, Joe Sanok speaks with John Clarke, in a reverse podcast, who has a Private Practice Workshop and some questions.

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Meet John Clarke

I’m a licensed psychotherapist and a private practice expert. I’ve built thriving practices from the ground up in San Francisco, CA and Charlotte, NC.

In building my current practice, I had 6 private-pay clients booked for the first day that my doors were open.



In This Podcast


In this reverse podcast with John Clarke, from Private Practice Workshop, Joe gives tips and advice on how to market your private practice. These include how to incorporate storytelling in your marketing, how to determine what phase of private practice you’re in, as well as how to determine your ideal client.

Storytelling Through Marketing

Storytelling is really important due to a concept known as ‘neuro-mirroring’. This involves the same part of the listeners brain lighting up as that of the storyteller’s. Good marketing is good storytelling. We should be aspirational in our marketing.

Instead of promoting yourself, promote what your clients want. For example, write blog posts around solving people’s pains. This will give them insight into a counseling session with  you.

It’s normal to feel like an imposter. Consider thinking what education you need to further yourself in your field. Furthermore, the more your repeat certain activities, the more comfortable you will become in doing them, i.e.: raising your rates. Also make sure you identify who your ideal client is and stick to only counseling them.

Step back and ask yourself: “What do I want to achieve as a private practice owner?” or “How do I want to influence my community?” Don’t let your emotions run your decisions.

“Move forward in the absence of perfect information.”

Three Phases of Private Practice

  • Start-up phase:
    •  $0-50k
    • Boot-strapping
  • Growth phase
    • $50-100k
    • Outsource
  • Scale phase
    • $100k & over
    • Automation

Analyzing Your Marketing

Make use of A/B testing to see what marketing efforts work better than others. Always be aware of the ROI (return on investment) for all marketing efforts.

Knowing who you want to attract through your marketing – your ideal client – is really important. Make sure you are connected to the people your ideal client is connected to. Have general brand awareness through advertising through your local radio / newspaper, etc. If you don’t have enough clients, your marketing is not working. If not, you’ll need to explore new avenues.

“Ask yourself, what is the function of this and is it scalable?”

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




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