Marketing and Branding Your Group Practice | PoP 255

Marketing and branding your group practice

In this episode, Alison Pidgeon speaks about how to market and brand your group practice.

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In This Podcast


In this podcast takeover, Alison Pidgeon talks about marketing and branding a group private practice. She provides invaluable tips on what to think about when it comes to marketing your practice along with what it means to define a brand. Alison also provides practical advice on how you can start marketing your group practice straight away!

Things To Think About When It Comes To Marketing

  • Think about marketing and branding in general.
  • Then, think about the other group practices in your community.
  • Think about what niche you want to operate in.
  • Think about how to stand out from other practices through your marketing.
  • What kind of client experience you want to provide.
  • Think about the kind of media attention you want to attract.
  • Think about the type of people you’d like to hire

The Definition of a Brand

“Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.” – Jerry McLaughlin

There are tangible and intangible aspects to your brand. Make sure that your brand and client experience is consistent. Think carefully about naming your practice so that it includes all of your clinicians as well as the name of your town.

Marketing a Group Practice

When you have a solo practice, you become the face of your brand. However, when you have a group practice, you need to market the clinicians within your practice, even more than you market yourself. For example, on your ‘About’ page, list all clinicians before yourself. Also be sure to use ‘we’ instead of ‘I’ in the language of your website.

Another idea is to chat to local community leaders about whether or not you can host a seminar.

Useful Links:

Meet Alison Pidgeon

unnamed-300x200Alison is a licensed professional counselor in the state of Pennsylvania. In 18 months she went from starting a solo private practice to building a insurance-based group practice. She now employs 3 clinicians and a virtual assistant. In her spare time she is often seen running after her two small children and her therapy is cooking.

Click here to consult with Alison.




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