How to Name a Practice | PoP 259

How to Name a Practice

In this episode, Joe Sanok speaks about how to name your practice.

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Confused by all the advice on starting a private practice? I’d love to help. I put together a checklist of the top 28 things to do to launch a private practice.

In This Podcast


If you are in private practice and are under the $60 000 mark, this podcast series is for you! Joe is going back to the basics and running through the various phases involved in setting up a practice that is going to thrive! In this episode, Joe speaks about how to name your private practice.

Concepts To Consider When Naming a Practice

  • Google your town + ‘counseling’ / ‘therapy’
    • What practices are on the front page?
    • Do you like them?
    • Do they stand out?
  • Check if the domain name of your practice is available
    • Aim for a ‘.com’
  • Chat to your friends and family members
  • Try to avoid using your own name
  • Consider including your specialty

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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