Podcast 98 | A Step-by-Step Guide to Launching a Private Practice

I love getting questions about how to start a private practice.  Today is all about what I would have done differently and how you can start a private practice.

Today’s Private Practice Sponsor

Joe Image

The National Association of Counselors in Private Practice is a supportive community of counselors and other therapists who want to thrive and succeed in private practice. Through coaching, training, reading, motivational tools and a group forum, the Association helps clinicians build an exceptional, purpose-filled practice, for less than $25 per month.
The National Association of Counselors in Private Practice is offering a special rate for Practice of the Practice listeners: the first 100 to join will get $100 OFF the regular membership rate, with an ongoing $50 off after that.
Join now at www.privatepracticecounselors.com/joe. Love your practice.

Leave me a Voicemail

Resources from this Podcast

Get the 28-Item Checklist

  • Name your private practice: Naming a private practice can be tough. Do you name it your name or something else? Quick tip: Don’t name it your name, so if you ever want to sell it, it is easier. For tips: http://www.practiceofthepractice.com/naming/

  • Create a website:  If you do it yourself, Bluehost has a number of videos to help you set up a website through WordPress.

  • Set up your legal structure: I had an accounting friend help me, but recently my wife used LegalZoom. She filed her PLLC in about 15 minutes. Usually a PLLC is best, but consult a local attorney or accountant if you aren’t sure.

  • Have private practice paperwork: Make sure you have your intake, progress notes, informed consent, and HIPAA forms in order. You can create it yourself or save time by purchasing a paperwork packet.

  • Learn to be media savvy: Engage the media using Help a Reporter Out. Private practice owner, Julie Hanks says in her article 10 Reasons to Become a Media-Savvy Therapist, “This decision to become media-savvy has altered the course of my professional life in exciting and new ways”

  •  Start an e-mail list: An email list is one of the best ways to connect with readers, potential clients, and non-local clients in the future. Say your niche is angry kids. You may have an email list that offers a PDF of “7 Quick Tips to Reduce Your Child’s Anger.” Then create an automated email sequence that sends an email 1-2x per month with a tip for that population. You don’t want to be sales-pitchy just offer great content. I use Aweber.

  • Set up your private practice phone system: Landlines can be crazy expensive. I use Grasshopper for our lines, but there are tons of options that use your cell phone. I don’t think Google Voice is professional enough to use.

  • Set up a payment system: I use Square for my private practice. Yes, credit card companies take 2-3% however, think about the math. If every 33 times you get a payment that you would have lost because of forgetting their checkbook, not scheduling because of non-payment, or some other reason. I use Square.

  • Sign up for the How to Launch a Private Practice Newsletter: This weekly newsletter will walk you through exactly what to do in your first year of private practice. You’ll get step-by-step instructions on exactly how to plan, launch, grow, and thrive in private practice. For the cost of one counseling session, you can launch a whole practice!

    Click here for the How to Launch a Private Practice Newsletter

The Consultant School


Spots go on sale October 1, 2015, but only to those who opt in to get invited. Get your invite now! This school will help you discover:

  • How to add consulting to your private practice
  • How to enhance your hourly rate
  • Finding nation-wide consulting clients that will pay premium rates
  • A community of individuals that will support and challenge you to grow more

To get an invite go to TheConsultantSchool.com

My new Return on Investment Calculator 

Follow Joe on Periscope @JoeSanok

What you’ll discover in this private practice podcast:

3:05 What I’d do different if I started over
9:09 How to buy a URL that matters
16:33 Why I don’t give money to people that don’t deserve it
23:30 How to define social media strategy
To comment and rank the podcast within iTunes.
2. View in iTunes
3. Launch Application
4. Ratings and Reviews
5. Write a Review


Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok Private Practice ConsultantJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

Leave a Reply