PoP 181 | 12 Days Of Practice: Five Blog Post Ideas

12 Days of Practice

Today we’re talking about five blog post ideas with Joe Sanok.

In This Podcast:

I totally agree that blogging is one of the best ways to increase business. From your Psychology Today it looks like you charge $200-$220 per session.

If you spent 26 weeks writing a post a week, taking an hour for each post: 26 x $200 = $5,200 in “lost” income

Say your average client comes 6 times, that means they are worth 6 x $200 = $1,200

So your 26 blog posts would have to get you 4.3 new clients ($5200/$1200).

If you’re focused on your right client, write to them, have beautiful images made for your blogs (which can be outsourced super cheap, around $50/month for 4 images) I have no doubt you’d get 4.3 clients from the blogging.

  • Diagnosis based: go through symptoms, hope, and treatment. People start feeling depressed, sad, and low energy and through light therapy, counseling, and lifestyle changes they can feel happier. 
  • Outcome based: How to be happier, how to confront a spouse
  • Numbers based: 7 ways to…
  • Community resource spotlight, gets traffic from others
  • Book review with amazon associate link 

Click here to listen to day 6, six productivity tips.

Visit www.practiceofthepractice.com/12days to download the 12 Days of Private Practice PDF.

Meet Joe Sanok

consultant headshot JoeJoe Sanok, MA, LLP, LPC, NCC is one of the world’s leading private practice consultants. He is the owner of the Traverse City counseling practice, Mental Wellness Counseling. Joe helps counselors to start private practices and grow them.

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