PoP 194 | How to Use Video to Grow a Practice with Cupla Media

How to Use Video to Grow a Practice with Cupla Media

Today, Joe Sanok speaks with Cupla Media on how to use video to grow a practice.

In This Podcast

Examples of Cupla Media Videos

Visit www.practiceofthepractice.com/slowdownvideo to view:

  1. Slowing down to spark innovation
  2. How to plan achieve and outsource goals
  3. One big thing you can do this year to move the needle forward

Tips For Videos

  • Make sure you are in a silent place
  • Frame your video nicely with natural light
  • Connect emotionally with your viewer through your physical position
  • Have someone you trust watch you film so that they can provide feedback and answer the following:
    • What part really connected with you?
    • Where did I lose you?

Equipment Suggestions

Click on the images below to view the products Cupla suggests on Amazon, or visit cuplamedia.com/store:

Canon EOS 80D DSLR Camera Body + Canon EF-S 18-55mm IS STM & Canon EF-S 55-250mm IS STM Lens + 58mm 2x Lens + Wide Angle Lens + 32GB Memory Card + Auto Power Flash + UV Filter Kit + Accessory Bundle – $1399.95

Canon EF 50mm f/1.4 USM Standard Lens for Canon SLR Cameras – $349.00

E-book: A Therapist’s Guide to Video Marketing

Meet Brendan & Connor

We are Connor and Brendan McClenahan, identical twin brothers. We formed Cúpla Media because we recognized how difficult it is for therapists to connect with clients online with only a picture and a list of specialties. Video is the tool we use to help them overcome the initial barrier of reaching out to give you a phone call. This venture started when Connor, a psychologist at Sync Counseling Center, used his passion for videography to help his team grow their online presence. They began to wonder, what if instead of head shots everyone had a profile video? What if clients could get a sense of the warmth and care of each therapist? We soon decided to partner together to make the most creative and engaging videos we can… after all, we’ve always done our best work as a team. Since then, our goal is helping clinicians like you change lives by connecting you to your ideal clients.

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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