Today, Joe Sanok speaks with Andy Crestodina on creating more content chemistry.
We’ve created a conference where introverts can get energized and overachieving extroverts can learn to slow down. Visit Slow Down School here for more info.
In This Podcast
Click below to listen to the sixth podcast in this series, The One Thing To Plan Your Goals With Jay Papasan.
Two Reasons To Publish Content
- Increases traffic to your Website
- Builds credibility
Other Tips And Advice Regarding Content
The fear of giving away your BEST advice is null and void because if you don’t do it, someone else will.
Content that will work within private practice is content that connects with people on a deep, authentic, emotional level. Make sure your headline is very specific.
Repurpose old content. Use more images and formatting. Remove dates from your content. Make use of MeetEdgar to continuously recycle content.
Here’s the link to the event in Kalamazoo: https://www.eventbrite.com/e/2016-ama-southwest-michigan-marketing-conference-tickets-27212835323?aff=es2
Meet Andy Crestodina
Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in it’s third edition.
Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago’s largest content marketing conference (currently in it’s fifth year) but he’s also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you’re mostly likely to hear is Andy Crestodina.
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.