PoP 211 | Chris Dayley on The Psychology of Marketing

The Psychology of Marketing

Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing.

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In This Podcast

Useful Links:

Get Joe’s Ebook for FREE at www.practiceofthepractice.com/grow.

Useful Tools:

Useful Tips:

Make sure you do ‘customer profiling’ before creating your Website. Challenge all assumptions!

90% of the things that influence us to make decisions are subconscious.

Ask yourself, “what do I want users to do on this page?” and “is it easy and obvious that I want them to do that?”

Bare in mind the mobile experience of your website.

Google is starting to care more about how people are engaging with your site than they are about what content you have on your site.

Meet Chris Dayley

Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and PPC efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience

In 2014 He started his Conversion Optimization agency Dayley Conversion, which was a full service agency helping businesses discover what converts best on their site through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full- service A/B testing solutions to clients including strategy, design,development and analytics.

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.


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