PoP 213 | Attracting Ideal Clients 1 of 5 Vent and Spokes

Attracting ideal client

Today, Joe Sanok speaks attracting your ideal clients, part 1 of 5, vent and spokes.

In This Podcast

NOTE: This podcast is for people who are currently growing their practice.

We always move from specialist to generalist, but we never move from generalist to specialist.


  • Think about your ideal client
  • Pick a person and give them a name
  • Give them an age
  • Where does this person hang out?
  • How can you match social media platforms to their profile? For example:
    • Pinterest is for moms
    • Facebook is for everyone
    • Instagram is for teens
  • What is their pain?
  • Who do they vent to about their pain?
  • How are you going to network with these people?

Useful Links:

Ideal client webinar: http://www.practiceofthepractice.com/idealclient

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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