Today, Joe Sanok speaks with Jared Angaza about why he changed his name.
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In This Podcast
Your name is like your individual brand.
When Jared got married, he decided to change his name along with his wife’s. He wanted to make it something inspirational. Angaza is a Swahili term meaning “to illuminate” or “bring light into the darkness”.
Jared is also involved in activism and philanthropy. As an entrepreneur, he searched for what was attractive in business. Branding was it. Branding involves storytelling, creativity, and strategy.
In order to be great at branding, you need to understand human behavior. For example, what’s the difference between the psychology of a crowd versus the psychology of an individual. Understanding human behavior, and perspective, and psychology, and strategy, creates a great brand.
When you are young, it is important to explore and to figure out why you are here and what you would like to do with your life.
When branding your private practice, think about what makes you unique. Tell that story. What impact do you want to make? What do you want people to feel and experience when interacting with your brand. Think of it as an experience that you are creating. Be sure to make it deliberate and strategic. This can also act as a filtering system to attract the type of clients you want to work with.
The people that you want to work with, and help. Think about their behaviours, their pshyci, etc. Look at what it is that you have to offer and who it’s going to benefit the most.
Crafting a brand consists of:
- What is your ultimate vision
- What is the phsyci of the people that stand to benefit most by what you’re offering them
COMMUNICATION is vital when working on the branding of your business. This involves personal phone calls with your clients, the content on your website, etc. It all needs to be consistent and of the highest quality.
- Jared’s website: http://jaredangaza.com/
- Jared’s podcast: http://inipiradio.com/
- Strategy session with Joe: http://www.practiceofthepractice.com/consulting
Meet Jared Angaza
First and foremost, I am a strategist. I have a long history of unearthing the essence of things, inspiring people to reimagine the possibilities and helping them create a remarkable identity and experience. My favorite opportunity is when I can reimagine the thinking and methodology at the root of a philanthropic venture. There are so many creative ways to make the world a more peaceful place. I’d love to do that with you! Read more here.
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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