The Significance of Blogging
We all know that we should be blogging (at least we should know that). There are tons of reason why. But let’s go back to the basics.
A blog is a website with regular posts containing personal opinions, activities, experiences, reflections, comments and links to other posts.
Blogging is very important because search engines regularly scan the content of websites to see how often they are updated. A private practice’s blog can offer up-to-date information on various counseling topics and make a site appear more professional.
Here are a the main reasons why blogging is important:
Increasing Direct Traffic to Your Site
When you create relevant content, you will attract more traffic to your site. The more original blog posts you write, the more traffic you will generate. Run each post through an online plagiarism checker to make sure your content does not exist anywhere else and update your social media with links to your latest posts.
Strengthening SEO
New content is the key to improving your website’s SEO and increasing website traffic. SEO, or Search Engine Optimization, determines how search engines rank your site in results pages. Improving your SEO will give you a competitive edge by placing your site above other competitor’s sites. Appearing above the fold, the area that you can immediately see in results pages, is essential. Use keywords, topics, and categories that you would like to associate with your website. Blogging regularly will automatically increase your use of keywords.
Improving your Credibility
If your articles or blogs are well written you will increase your credibility in the field. Build trust with your reader by citing any resources you used or recommend. If you can show that you are an expert, you will attract more clients to your site.
Improving Relationships with Customers
Blogs are a way to communicate with your customer and deepen your relationship with them. Your clients always have the ability to access your website. Keep them informed and respond to comments in a professional way to maintain a positive relationship with them.
Photo by Pauline Mak
