How to Start a Thriving Practice | PoP 257

How to Start a Thriving Practice

In this episode, Joe Sanok speaks about how to start a thriving practice.

Podcast Sponsor

Confused by all the advice on starting a private practice? I’d love to help. I put together a checklist of the top 28 things to do to launch a private practice.

In This Podcast


If you are in private practice and are under the $60 000 mark, this podcast series is for you! Joe is going back to the basics and running through the various phases involved in setting up a practice that is going to thrive! In this episode, Joe speaks about the importance of specializing.

Overview of This Podcast Series

Phases we are going to discuss in this podcast series:

1. Set-Up Phase

  • Basics of specializing
  • Setting up your legal structure
  • Website
  • Location

2. How to Attract Clients

  • Identifying ideal client
  • Marketing
  • Social media
  • Networking

3. Systems to Level Up Your Practice

  • Scheduling software
  • Insurance versus private pay

Three Phases of Private Practice

Start Phase

  • Bootstrapping

Growth Phase

  • Setting up systems to help you scale

Scale Phase

  • Taking tasks off of your plate


People always assume that specialists can do generalist work, but not necessarily the other way around.

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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