Why You Should Write an E-Book | PoP 240

Why you should write an e-book

In this episode, Joe Sanok speaks about why you should write an e-book.

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In This Podcast


An e-book is a book that is online / digital. You will find it on Amazon / other e-reader sites. It can also be a PDF document that you provide clients or use as an opt in mechanism on your website.

The Value Of An E-Book

  • Informs
  • Sensory appeal
  • Quality
  • Simplify
  • Reduce clients’ efforts
  • Help clients organize their lives differently
  • Helps people have less anxiety / stress
  • Provides therapeutic value
  • Fun / exciting / approachable / attractive, i.e.: include stories, etc.
  • Provides access to you
  • Motivates
  • Provides sense of belonging
  • Hope
  • Self-actualisation
  • New perspective

Struggles Writing An E-Book

  • How to structure writing?
  • How do you format an e-book?
  • How do you market an e-book?

“Non-fiction books are just about a bunch of lists under lists.”

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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