10 Design Trends for 2022 | MP 83

On this marketing podcast, Sam Carvalho talks about 10 design trends for 2022

How can you utilize design trends to make your brand stand out? Why should you avoid using trends in your fundamental branding? Have you heard that psychedelics in design are making a comeback?

In this podcast episode, Sam Carvalho introduces 10 design trends for 2022.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.

Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

But best of all, we’ve worked with them to create a special offer just for Grow a Group Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.

In This Podcast

  1. 2D/ 3D mashup
  2. Fonts with a twist
  3. Glass and crystals
  4. Candy colors
  5. Riso print style
  6. Art deco
  7. Paper cutout
  8. 3D characters
  9. Holographic design
  10. Psychedelic

2D/ 3D mashup

The 3D design trend is still ongoing, evolving, and further establishing itself. As it offers limitless possibilities to designers, it gives room for anything you can imagine. (Sam Carvalho)

2022 will show a great partnership between 2D and 3D that gives the best of the two worlds.

This trend is very adaptable to all formats from illustrations and animation, to web design and typography, and it’s becoming especially popular for app design.

Fonts with a twist

This trend comes with typography that changes the standards. The twist can be anything that breaks the order.

For example, one letter might be upside down, bigger or smaller, in a different font, or completely missing. It could be a couple of letters in a small text, following a different pattern than the rest of the letters to reveal a different message. (Sam Carvalho)

It is the perfect way to emphasize and bring attention to something specific.

Glass and crystals

We are going to be seeing more of these transparent matters that complement the holographic and 3D trends, realistic frost glass backgrounds, and more.

If you can, check out the new Windows 11 fluent design system which adopts this transparent glass trend.

Candy colors

Creating visual appeal to grab the viewer’s attention while they are scrolling is as important as the quality of the content.

One of the best ways to ensure your design stands out in 2022 is by using vibrant eye-candy color schemes. Remember, this does not necessarily mean adopting a candy color scheme as fundamental brand colors.

Pastels are still great for your fundamental color scheme, but if you’re wanting to make a bold statement and spread even more positivity, candy color designs are a good choice. (Sam Carvalho)

Riso print style

These artworks are created using the high-speed digital printer “Risograph” in which traditional stencil printing principles and original RISO technology are combined.

This abstract style makes use of unique vivid colors that other printers cannot produce.

These prints often come out with slight imperfections such as ink bleed, inconsistent colors, unpredictable alignment issues, or rough textures.

This style is great for packaging, but also for animation, typography, and web design.

Art deco

Art Deco includes both class and machine-age streamlining sleek geometry. Its philosophy is all about innovation, modernism, and looking forward with sturdiness, quiet dignity, and resilience.

It is a great style to use for posters, illustrations, business cards, and websites.

Paper cutout

It is another traditional art that has found its way to the digital. Throughout history, we can find paper cutting in all cultures with one thing in common: each design is cut from a single sheet of paper as opposed to collages. (Sam Carvalho)

When it comes to digital, graphic designers use both techniques to create amazing pieces of art in all forms of graphic design.

Paper cutouts are most popular for branding, especially business cards, pamphlets, and package designs.

3D characters

There has been a massive increase in 3D characters in the graphic design space, particularly in apps, websites, and animation.

These characters can adapt to 2D design, holographic, candy color design, and pretty much everything discussed so far in graphic design trends of 2022.

Holographic design

For the Star Wars fans, the popular scene “Help me, Obi-Wan Kenobi, you’re my only hope” is a 3D image of Princess Leia projected by light beams. In short, it’s a hologram. (Sam Carvalho)

The holographic design has become a trend in stationary, product design, and even fashion design.

This style does look very high-tech and futuristic, so it may not be for everyone. Although, with its mixture of high-gloss multidimensional pastel highlights, it often gives the impression of movement, even in static images.

Psychedelic

Just like in music and fashion, psychedelic in graphic design mirrors the carefree spirit that craves to break the shackles by drawing strength from within.

The results in animation, web design, typography, and motion graphics are incredible and entrancing. Not a bad style to consider if you are in the holistic wellness industry.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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