5 Elements of Every Successful Website Homepage | MP 51

How can you convert clients through having a sleek navigational system? What benefits does having an engaging design on your website do for your online memorability? Which three questions must your website answer “above the fold”?

In this podcast episode, Sam Carvalho speaks about the 5 elements of every successful website homepage.

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In This Podcast


  1. An effective introduction of your business
  2. A responsive, clean design
  3. A design that is dynamic, interactive, and engaging
  4. A simple and sleek navigation
  5. Appropriate calls to action

1. An effective introduction of your business

The introduction of your business must be effective and enticing enough to answer three key questions about your business that a potential client might have:

  • Who are you?
  • What do you do?
  • How are you better than your competitors?

By providing these answers on your homepage you will be able to help clients understand what your business is about in a single glance and give them the confidence to book an appointment with you without any lingering doubts.

These three answers should preferably all be available to the client “above the fold”, which means before they have to start scrolling to find more information.

2. A responsive, clean design

Potential clients will land on your homepage on a variety of devices:

Therefore, to ensure a better user experience with your website it’s important to factor in a responsive homepage design – this isn’t just for your homepage, this is for your entire website.

A responsive homepage design will make it easier for clients to browse your website without becoming confused, lost or the website getting cluttered with unwisely placed information.

3. A design that is dynamic, interactive, and engaging

As most of you listening are therapists, you know better than anyone that people tend to remember emotionally charged events better than usual ones. Applying this knowledge to your homepage design can help you create a positive experience for your visitors. A dynamic homepage can evoke positive emotions in visitors, increasing the chances of them interacting with your website becoming a memorable one.

However, do not overdo it. Having too many moving parts on your website can cause frustration and might push a potential client to leave your website instead of encouraging them to engage with it further.

Designer tip: A simple and trending way to make your website dynamic is to have a short video in your hero section. This section is at the top of your website above the fold. When attempting this:

  • Do not make the video too long.
  • Make sure the video size is not too big.
  • Ensuring that it maintains its quality across all screen sizes.

Occasionally updating the available information on your homepage will also help to keep your website fresh and current. Make sure that the information you update it with reflects your clients’ needs.

4. A simple and sleek navigation

Browsing a website should be easy, encouraging, and pleasant. Different parts of your website should be easily identifiable and can be cleanly separated with different colors and contrasts.

It is also important to make it easy for a user to know where they currently are on your website and make it easy for them to get to where they want to go. Keep in mind the use of visual representation for visual breadcrumbs to guide your user without bombarding them with too many colors or moving parts.

5. Appropriate calls to action

Make it easy for a potential client to get in touch with you or book an appointment. Provide simple and easily findable calls to action on your homepage so that a client can click and contact you without having to search for it.


Useful Links:

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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