How long ago was your logo designed? Is it simple and easy to read? Does your logo represent your brand as of right now?
In this podcast episode, Sam Carvalho speaks about some reasons that may indicate its time for a new logo.
In This Podcast
- 8 reasons you might need a new logo
1. Your logo doesn’t adapt well to modern media
If your logo was designed for the sign on your practice’s building 15 years ago, it might not be optimized to work well on a website or on social media.
It’s important that your logo works across several mediums. In line with this, ask yourself the following questions:
- Can the logo be sized up or down and still be readable?
- Does it look good in black and white?
- Can you derive an icon from it?
- Does it make an appealing button for a mobile app?
If the answer to any of these questions is no, it may be time for a new logo design.
2. Your logo doesn’t represent your current business
Over time, most businesses evolve. It’s not uncommon for entrepreneurs to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebrand.
A logo isn’t about where your business was in the past. A logo should be aspirational, capturing the essence of your business today as well as where you’re headed in the future.
3. Your logo was a do-it-yourself project
If you created your logo or had a friend or family member create it, it may be time for a professional to step in.
Companies such as Apple have become very successful due in part to their emphasis on design. As a result, our world has increased its expectations of design.
If you’re not receiving compliments on your logo, it probably needs to be redesigned.
4. Your logo isn’t as appealing as your competition’s
The ability to review companies online has made the business world increasingly competitive. As such, spend some time looking at your competition’s logo designs. If their logos are more appealing than yours, that’s a good indicator that yours needs an update or a change.
If you’re not sure, compare your social media following to your competitors’. If they have more fans and followers, it may be time for a new design. Don’t underestimate the impact of good design.
5. Your logo is too complex
The growing trend in logos has been towards simplification in design. Gradients and drop shadows used to be popular in logos, but these techniques are starting to look dated. They’re also difficult to translate across mediums.
There is a preference for simple, flat designs vs realistic/3d.
6. Your logo font is hard to read
If the typeface of your logo is difficult to decipher, vague enough that it can be multiple letters or words, or just straight-up impossible to read, then it isn’t doing your logo (or your business) any services.
Get feedback on your existing logo and find out how easy it is to read. Simply because you can read it doesn’t mean that it’s easy for others.
7. Your logo colors aren’t effective
Another way of communicating messages via a logo is through color choice. There are all sorts of research and information done on the effectiveness of color psychology, especially when it comes to graphic design. Certain colors tend to trigger certain moods.
- Blue tends to be calming, soothing, and communicate trustworthiness.
- Red is enlivening, a call to action, which is why you see so many red logos in the food and drink industry.
This can lead to a juxtaposition of brand tone and personality with what the logo is presenting. For instance, if you have a massage therapy business, it’s unlikely that a fire-truck red logo will effectively communicate calm and relaxation to your potential clients.
8. Your logo looks too similar to another logo
This is a very common problem, probably because of the prevalence of certain logo trends, such as design elements, fonts, and color choices. This is especially a problem within a given market.
You should consider changing or updating your logo if there’s a good chance that it will be mistaken for another company’s logo in your area, especially if your logo is a look-alike of another brand in your market. This doesn’t always mean a complete re-brand. It could simply be a matter of making a few tweaks to the design, such as changing the color or font.
Whatever you choose, make sure that your logo makes your business stand out from the crowd. Trendy is one thing; jumping on the bandwagon and becoming indistinguishable from everyone else is quite another.
- Here’s Why You NEED a Logo | MP 43
- The Meaning of Color in Branding | MP 34
- Email Sam at firstname.lastname@example.org
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
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