Are you looking to revamp your podcast art? Are you planning on starting your own podcast? Have you considered how to create eye-catching podcast art to draw your listeners in?
In this podcast episode, I discuss 9 tips on how to create stand out podcast art.
In This Podcast
- Get the dimensions right
- Check out your competition
- Communicate your podcast message
- Remain consistent with logo and brand
- Use these helpful design tools
- Choose high-quality images
- Make artwork eye-catching
- Use words sparingly
- Don’t use more than two fonts
1. Get the dimensions right
Popular podcast platforms such as Apple iTunes and Spotify have strict rules around the dimensions they allow. Make sure to spend some time finding out about the basic requirements that your podcast art needs to make sure it gets accepted across all podcast platforms.
For example, Apple requires:
- A minimum of 1400 x 1400 pixels to a maximum of 3000 x 3000 pixels. It comes recommended to go for the in-between and try out 2000 x 2000 pixels.
- Submit it as JPEG or PNG with RGB color space.
- Take a moment to see how it looks on a smaller scale. Many people listen to podcasts with their cellphones where the pixel rate is 55 x 55. Test out your resolution to make sure that the image is still crisp.
2. Check out your competition’s podcast art
Good cover art can make the difference between being featured on Apple Podcasts and gaining tons of new listeners, to appearing unprofessional and setting your podcast to fall flat on its face.
Spend an afternoon scrolling through podcasts that have a similar topic to yours to see how your competitors market themselves. This will help you get inspired and find ways in which you can design your artwork to stand apart from the crowd. See which artworks your eye is drawn to and try to note why.
If you choose to opt for a designer to help you create your artwork, it will help greatly assist them if you pick at least three artworks that you like with reasons why you like them to your designer so that they get an idea as to what you are after.
Notice things like font, color options, and layout.
3. Communicate your podcast message
- Make it clear what your podcast is about to your audience through the artwork. It is the first touch-point with listeners and has the job of evoking a response to participate in them.
- Think about your topic and your target audience – how best can you connect with them?
4. Remain consistent with logo and brand
Do not underestimate brand consistency – if you use it well, your listeners will learn to recognize your brand anywhere they see it.
Your logo is not synonymous with the artwork:
- Logo: correlates with your Instagram and Facebook page, your website, and general online entity.
- Artwork: if your podcast is a component of something else, such as a website or online course.
5. Use these helpful design tools
There are multitudes of free online resources with pre-made templates you can use if you are feeling creative and want to try designing yourself:
You can also get in touch with a professional designer should you seek more experienced advice and guidance.
6. Choose high-quality images
Try to stay away from obvious images such as microphones or headsets. Use images that will help you to stand out from the crowd and catch people’s attention. You can find high-quality free images at:
Having unique pictures will encourage people to click on your podcast so that they can find out more.
7. Make artwork eye-catching
People decide in a matter of seconds which podcast they wanna listen to and a large part of this decision will be made on whether the podcast artwork attracts them or not.
Try bold contrast, bright colors. Illustration and more cartoon-like styles will help to make your art stand out.
8. Use words sparingly
Save words for your podcast description. Your logo and artwork can have your title and your name, but keep it less wordy. This will also help your artwork to remain clear when it is scaled down to a 55 x 55-pixel format on cellphones.
9. Don’t use more than two fonts
Stick to a modern, clear font without bells and whistles that will remain clear in a 55 x 55-pixel image. This will help to eliminate blurriness and will maintain a professional air to your artwork. Sanserif is the best font you can use.
Useful Links for design:
- The Meaning of Color in Branding | MP 34
- The Importance of Typography | MP 26
- Free webinar on starting a podcast
- Email Sam at email@example.com
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
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