Considering updating your social media platforms and need some professional advice on how to go about it? What are some top design tips that you can use when you work on your designs? What are some principles you can follow to maintain an impactful brand?
In this podcast episode, Sam Carvalho speaks about 9 ways to improve your social media design and she shares some designer tips you can implement today.
In This Podcast
- Showcase your branding, product, and your services and your community
- Use the correct image sizes for each social media platform
- Create your designs in RGB color mode
- Make sure your designs are visually consistent
- Devote more space to images than text
- Pay attention to how the profile picture interacts with the cover photo
- Make sure your designs abide by each platform’s rules
- Keep the design simple
- Make sure your design is creative and visually engaging
1. Showcase your branding, product, and your services and your community
It is recommended to display your logo in your profile picture, instead of a personal photo. If you place a photo of yourself as the profile picture on your company’s Facebook page or other social media platforms, it can confuse potential clients as to whether this profile is your personal one or your company’s.
Place your logo in your profile picture (JPG or PNG) as a square on a white background to make sure that it does not get cut off. Having this white space around your logo also looks more professional and aids readability.
When thinking about your cover page, you can use your cover page for other interesting information, or to showcase a current campaign you are running, and so forth. If you display your company’s services or products, be sure to also put down your company’s contact details.
Change your cover photo often to keep your social media fresh and interesting for your audience. Make sure that the new design is consistent with your brand.
2. Use the correct image sizes for each social media platform
- Facebook: 852 x 315 pixels for cover picture and 180 x 180 pixels for the profile image. There are two sizes of cover pictures for mobile and desktop, but be sure to keep the pixel amount for mobile to make sure that any information in your cover picture is not cut off.
- Google Plus: 2120 x 1192 pixels for the cover photo, 800 x 800 pixels for the profile picture.
- Youtube: 2560 x 1440 for the cover photo, 800 x 800 for the channel icon
- Twitter: 1252 x 626 pixels for cover, 73 x 73 for the profile image, and 1600 x 1200 for the background image.
- LinkedIn: 646 x 220 pixels for the banner image, 100 x 60 pixels for profile image.
- Instagram: 1080 x 1080 pixels for post and 1080 x 1920 pixels for a story.
Canva is a good tool to use for templates that already have the correct dimensions and image sizes if you prefer not to do custom.
3. Create your design in RBG color mode
RGB is for digital and CMYK is for print design.
For social media, because it is a digital platform, use RBG color for screen image displays.
4. Make sure your designs are visually consistent
Consistency in branding and social media designs is what will help to establish your brand name amongst your audience. You can use consistent social media to establish a strong brand identity, so make sure all your designs are cohesive across all platforms that you use.
Create your own templates for different kinds of posts so that you can go back to them and insert new content for each new post, making sure that they follow a consistent design.
5. Devote more space to images than text
It’s been proven that image-based content, especially photos of people, is proven to generate more retweets, Facebook shares and other types of engagement than text alone.
The rule of thumb is for the image not to consist of more than 20% text, therefore making sure that there is enough white space around your text and not crowding it in the post.
Designer tip: for every 5 posts that you post
- 3 should be value-added (such as inspirational quotes, tips, and advice)
- 1 should be promotional (new upcoming campaigns, services, and products)
- 1 should be personal (about yourself, an activity you have been doing recently, etc)
6. Pay attention to how the placement of the profile picture interacts with the cover photo
In terms of composition, don’t let a profile picture overlapping your cover image hide any valuable content.
Place any information that is in your cover photo towards the righthand side to avoid it clashing or being covered by the profile picture.
7. Make sure your designs abide by each platform’s rules
This is important when it comes to paid ads, that you are within a platform’s guidelines and regulations. Again, make sure not to use more than 20% text in your posts.
8. Keep the design simple
Use compelling images, short texts, and a simple call to action where relevant. Less is more, especially in social media design. If you need to use more text, make use of the description boxes below your posts to add in more information instead of crowding your posts.
9. Make sure your design is creative and visually engaging
Have fun with your design and keep in mind that the bottom line is that your social media’s purpose is to engage with your audience and encourage them to engage with your brand.
This is preference-based, but you can also include a small version of your logo in each of your posts so that when people share them, their audience will find their way back to you due to your logo being within the post itself.
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Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
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