How do you introduce the world of business to your child without pushing them too much? What can you do to immediately level up your business? Have you heard of a business funnel?
In this podcast episode, Joe Sanok speaks with Kevin Harrington who shares some invaluable business advice.
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Meet Kevin Harrington
He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO).
Email him at email@example.com
In This Podcast
- Teaching business to kids
- How to play bigger and level up
- 3 action steps
Teaching business to kids
Giving exposure to the kids is good, about the workings of things, if you have the ability to do that with what business you are already in. (Kevin Harrington)
Some entrepreneurs with children want to include them in the business world without forcing them to be a part of it. You can do this by simply exposing them to it, to your business, what you do, how it works, and maybe, how they can be a part of it – if they would like to be.
How to play bigger and level up
- Look at problems as opportunities.
In terms of COVID, many businesses closed or people were afraid that now because things were changing that their business would shut down also.
However, there is always a small group of people who view problems as opportunities, and by diving into the deep end of being solution-orientated and evaluating all the options, some people were able to take the problem and grow their business exponentially.
The major focus for Kevin in this is customer acquisition:
You need to be ready for this new game of digital and so optimizing your websites for your mobile technologies is important, alongside customer acquisition, and then continuity, and lifetime value. (Kevin Harrington)
- To increase the size of your business, you need to go after customers and work to increase the lifetime value that the customer has with your business.
- Explore and try out new things in your business. The big change in your business always starts small, so add a new feature to your service, see how the reaction is, and then you can decide whether or not to boost that service or remove it.
3 action steps
1 – Build a funnel
What a funnel is … think of a tornado funnel, it starts wide at the top and comes down to a point and the point at the bottom is the click of the button for more information or the click to buy … [customers] come in at the top, they get funneled straight down with nothing else to do but focus on what the funnel is all about and that [final click] is the action step at the bottom of the funnel that you want people to take. (Kevin Harrington)
2 – Go run some traffic to it. Get Facebook Ads, run some adverts, and post videos.
3 – Add some testimonial videos and videos to your website about transformations your clients have gone through to your website.
Books by Kevin Harrington
- John Lee Dumas on the Common Path to Uncommon Success | PoP 544
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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