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Struggling to identify your target market or craft the perfect marketing message? Maybe you’ve already done this but you’re not sure how to capture or nurture these leads. What if there was a step by step marketing plan to help you through the before, during and after marketing phase?
In this podcast episode, Joe Sanok speaks with Allan Dib about how you can get more customers, make more money and stand out from the crowd.
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Meet Allan Dib
Successwise was founded by Allan Dib. Allan is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author. He has started, grown and successfully exited multiple businesses in various industries. Allan is also the bestselling author of The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd. An international #1 bestseller, his book has been named as one of the top 10 best marketing books by The Huffington Post and has received critical acclaim in Medium, Inc., as well as in numerous business-focused podcasts, publications and conferences.
Find out more about Allan on his Twitter, Instagram, LinkedIn or Facebook.
Allan Dib’s Story
Allan Dib has started and grown multiple businesses in various industries including IT, telecommunications and marketing. One of his previous startups was in the telecommunications industry, where he faced heated competition from multibillion-dollar, multinational competitors. In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies in the country—earning a spot on the coveted BRW Fast 100 list. Allan has made it his life’s work to provide clear and simple frameworks for marketing success. He’s passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.
In This Podcast
Summary
In this episode Joe Sanok speaks with Allan Dib about his bestselling book, The 1 Page Marketing Plan – how you can get more customers, make more money and stand out from the crowd.
The 1 Page Marketing Plan
This is a 1 page canvas, if you visualize a single sheet of paper split up into 9 squares – 3 lots of 3.
- First 3 – BEFORE phase (what happens before a prospect knows you exist)
- Second 3 – DURING phase (what happens when someone shows they vaguely interested and want to know more)
- Last 3 – AFTER phase (what happens when someone’s become a client and how to take them through a world class experience and get them to become raving fans and people who refer new clients)
BEFORE phase
You really need to find the right pond to be fishing in.
- Identifying your Target Market
- Crafting your Marketing Message
- Reaching Prospects with Advertising Media
DURING phase
A better educated prospect is a better customer and better prospect
- Capturing Leads (create a cornerstone piece of content)
- Nurturing Leads (give a lot of value)
- Sales Conversion
AFTER phase
When someone makes a referral, they are doing it for themselves.
- Delivering a World Class Experience
- Increasing Customer Lifetime Value
- Orchestrating and Stimulating Referrals
If you provide a service that changes people’s lives for the better, that takes people from a worse experience to a better experience, its really incumbent on you that you become a good marketer so that you can get that out to the world more widely.
To purchase the book click here. For the FREE 1 Page Marketing Canvas click here.
Useful Links:
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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