Are you wasting your money on Facebook ads? What is the purpose of checking how much traffic is being driven to your site? How can you create original content so that you can connect with your ideal client?
In this podcast episode, Whitney speaks to Amanda Patterson about creating traction through social media.
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Meet Amanda Patterson
Amanda Patterson is a private practice consultant who helps therapists create business and marketing plans. She’s the owner of a group practice, Caring Therapists of Broward and Palm Beach in South Florida.
She’s the founder of My Private Practice Collective, an online community for therapists in private practice.
In This Podcast
- Social media tips
- Checking analytics
- Keeping track
- Original content
Social media tips
Drive people to your website in any kind of way that you can.
Make sure that you are driving the appropriate people to your website. The most popular way to do this is through blog posts. Once these posts are written, share it on all your social media platforms – Twitter, Instagram (create a Linktr.ee account), LinkedIn, Facebook, and Pinterest.
Amanda does not recommend that you do Facebook ads unless you really know exactly what you’re doing and have done training. She also does not like to use a scheduling tool as content can change at any point.
That helps drive decision making processes around either what we’re writing or what services we’re providing.
Amanda checks her analytics by using Google to see:
- How much traffic is driven to the site
- Which posts are the most popular
- What keywords are being searched
- How many people called
A lot of people don’t want to track things. Not knowing how to do it and not knowing where to find it are two different things. It’s really important to track KPIs, finances, or keywords, so that you have data to make decisions. If you know what people are looking for, you know what to offer.
There are ways therapists can really share in an authentic way, without oversharing.
People really like original content, you can use Canva to create graphics! Don’t be shy to post pictures of your face and show them some personal insight so that they can feel like they are getting to know you and understand what you’re about. In this way, you are building up the ‘know, like and trust’ factor.
You can also share content that is niche related.
- Perry Rosenbloom on Tips for Improving your Website | FP 24
- Jessica Tappana on How to Get More Clients by Ranking Higher in Google | FP 13
- Email Whitney: firstname.lastname@example.org
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- Free resources to help you start, grow and scale
- Apply to work with Whitney
- Consult With Whitney
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Thanks For Listening!
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.