Andy Seeley on changes in Google, Apple, and Facebook | PoP 550

What does it cost you to get a customer? Why is knowing your cost per acquisition and lifetime value is important to scaling your business? How much money are you spending on advertising?

In this podcast episode, Joe Sanok speaks with Andy Seeley about changes on Google, Apple, and Facebook.

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Meet Andy Seeley

Andy Seeley is a master in sales and digital marketing, having led a number of companies and clients to achieve success. His work redefines what it means to be a people person, putting the best interests of everyone from individual team members to each client account at the forefront.

Andy’s previous experiences have taken him from the retail spaces to the publishing world. Today, Andy leads a team of digital marketing mavens as the CEO and Co-Founder of Creatively Disruptive. In addition to his role as CEO, Andy also actively mentors other business owners and offering timely tips and tricks in Facebook Advertising

Originally from Hamilton, New Zealand, he currently resides in Surprise, Arizona. Outside of the office, Andy can be found listening to YouTube videos while driving around town, or volunteering his time coaching kids’ sports teams.

Visit his website and connect on Facebook and Instagram.

Access the Small Business Marketing Course here.

In This Podcast

  • Paid Ads: What to Know
  • Therapists and paid advertising

Paid Ads: What to Know

I would say if you’re getting into paid advertising and want to get really serious about it, you really need some experts on your side. (Andy Seeley)

Having experts help you is key because they may not know everything that there is to know, but their scope of knowledge is incredibly well equipped to help you with what you want to accomplish.

Consider putting a team together instead of hiring a single person. That means that there is always at least someone busy working on your Google or other Ads so that your business does not suffer people changing hands.

Therapists and paid advertising

Knowing your … costs per acquisition and lifetime value is critical and that’s two ends of the scale. Lifetime value … is the average income that you are getting per new customer that you have, and once you have got your cost per acquisition, you then have some rudimentary data to make a decision of how to scale or where to go. (Andy Seeley)

Once you know how much it costs you to get a new customer, and how much money or value that new customer will bring into your business, you find yourself in a place with incredibly valuable data that allows you to make important and strategic decisions.

You can use this data to help you decide whether or not to hire more assistants, how much or when you can start scaling your business.

Often times, where money is made, is in the scaling of the business, not in the charging-as-much-as-you-can-per-month of the business. (Andy Seeley)

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Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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Podcast Transcription

[ALISON PIDGEON]: I’m Alison pigeon, and along with Whitney Owens, we are business consultants for Practice of the Practice.
[WHITNEY OWENS]: We’re here to tell you about Group Practice Boss. If you have a growing group practice and are looking for ongoing business support, we have a new membership community, especially for you.
[ALISON]: Every month, we’ll be taking a deep dive into topics that group practice owners need to know, like how to manage people, how to manage your money and marketing and branding.
[WHITNEY]: For more information, go over to practicethepractice.com\grouppracticeboss.
[JOE SANOK]: This is the Practice of the Practice podcast with Joe Sanok, session number 550. I am Joe, Sanok your host. I am so happy that you are here. If you are brand new to listening to this podcast, welcome. Glad you found us. We have 550 episodes that you can binge listen to over several weeks or months of time, covering everything from starting, growing, scaling, and exiting a private practice, business professionals, both in our world of counseling therapy, coaching and outside of our world. I’m a firm believer that if we look to other markets, we can be inspired. We don’t have to just stay within our counseling silo. So I’m really glad that you’re here. If you’re new, if you’ve been around for a while, thanks so much for listening again.
We have some really high quality guests coming up. So we’ve got pat Flynn coming up in the next episode, John Lee Dumas coming up after that and a bunch of others, people that we’ve been bringing into our Next Level Practice community to help us out. Our Ask the Experts are just really, we’re amping it up this year. In may. We have Dr. Julie Schwartz Gottman, we have Lori Gottlieb who wrote Maybe You Should Talk to Someone. A lot of really great people. John Lee Dumas is going to be hanging out with us in June. So one of our next cohorts is going to be opening up really soon here. So make sure you head on over to practicethepractice.com/invite so you can get that invite into Next Level Practice so that you don’t miss out on any of those amazing experts that we’re having on the show, we’re bringing in to have more intimate conversations with our smaller groups.
[JOE]: So today on the show, I am so excited to bring you Andy Seeley. Andy is a master in sales and digital marketing. He’s led a number of companies and clients achieve success. His work redefines what it means to be a people person; putting the best interests of everyone from the individual team members to the client at the forefront. Andy, I’m so excited to have you on the. Practice of the Practice podcast. Welcome.
[ANDY SEELEY]: Thank you, Joe. I’m very happy to be here.
[JOE]: Yes. So you do work in a lot of different areas and even as we started talking before we started recording, there’s a lot of directions that we could go in but I want to just start with, right now as we’re recording, it’s 2021. There’s been some craziness in our world, things have shifted left, right, up, down, forward, back. What trends are you seeing in kind of the digital marketing space, maybe it’s different than a year ago or a month ago? Like what shifts are we seeing right now in how people are getting new business and are growing their businesses?
[ANDY]: I mean, there’s a lot of the recent shifts and a lot of the recent things are more challenges than opportunities, unfortunately, that we’ve got to deal with. But if we pushed back a couple of years, it’s pretty easy to say that at no time and probably human history, has it been easier to reach audiences, especially very specific audiences that are most likely to do business with you. So right now we absolutely are living in an age where the little guy can get things done that the only maybe the big guys could be able to do maybe 15, 20 years ago, which is really exciting. The downside is that recently, obviously there’s, the political landscape is a little bit rapturous, the issues with privacy that people feel because of the power of the algorithms. It’s become quite a top of mind thing for many people to be concerned about what they’re doing with the information and the data that they’re collecting which actually is the secret sauce for many small business owners, but because of that, the platforms are having to dance jig to make everybody happy, which is like wrestling with a massive alligator.
No one’s going to be happy with that kind of situation. And it’s a really difficult thing that I don’t know what the ultimate solution is. What we do know is both Facebook, Google, and even email marketing working together has tremendous possibilities done right. The downside with some of the things that, especially Facebook is trying to do to wrestle the alligator is making it a lot more complicated than it’s ever been before. Two years ago, it was a lot easier for a small business owner that maybe his focus was somewhere other than online marketing to actually get pretty decent results. Unfortunately today it’s definitely going down the route of being more and more difficult, where you’re going to need to have a little bit more specialized skill either inside your company or get it outside.
And it sounds about self-serving being a digital marketing agency owner, but unfortunately that is the case. It’s, well, if you’re a counselor or you’re dealing with your clients and you’re spending hours working with them, how many extra hours do you have to actually figure out how to get more people through your doors? Couple of years ago it was a lot easier and you wouldn’t have to put as much time into it. Now you’re absolutely dancing all over the place and it’s quite a struggle. And then when you add on top of that, IOS 13, sorry, IOS 14, which Apple has just rolled out to give a lot more power to the individual to control their data and their privacy. IOS 14 is going to give you the option to be able to block apps from taking any data and sharing any data with the apps that you’re interacting with, including Facebook.
Apple is working with Facebook a little bit to make the process a little different with Facebook, which is more likely to have more people allowing the data to be tracked but in reality, the way I look at it is a lot of the data stuff is probably being generated from platforms like Facebook. So those that don’t want their data tracked are going to probably be opting out. We look at it from the point of view that it’s probably going to affect unfortunately coaches, and e-commerce more than more than many others, like small business owners and so forth, mainly because their processes are a little bit longer. So they do a lot more retargeting and nurturing than some of the other companies that are out there. So there will be some effects to that, but even if every single person decides to block everybody who owns an Apple, and just so you know, I’m not going to block anything on Facebook because I like getting custom ads that are specific to my interests, but you know, if everybody does it, we believe it might have about a twenty-five percent impact on results which can be significant but it’s not everything if that makes sense.
[JOE]: Yes.
[ANDY]: So, and there’s some work around and I think a lot more work with email marketing and a little bit more smart stuff with Google, because a lot of coaches oftentimes just don’t bother with Google where I think there’s this opportunity with Google, with coaches. We can probably balance that out. And whilst I love Facebook as a marketing platform, I really do like the thought of clients having control over their audience and building good email lists is still a really good thing that I know has always been an important thing with coaches and so forth.
[JOE]: Yes. I mean, for a long time, we’ve talked about the importance of kind of building an email list, building ways that you connect with referral sources, having multiple ways that you can connect with your clients. Because yes, as soon as one platform changes things, it’s like, oh my gosh, well now I can’t use that one platform. And I remember years ago when Google updated their search, I think it was Panda, was what they did. And it was like all these online influencers, all of a sudden were ranking on page three, instead of page one. And if you put all your eggs into one basket, whether that’s specific SEO strategies, like short form, long form, internal links, external links, it’s like, they’re going to change that at some point. So you need to have kind of a multiple stream strategy.
So when you think about Google, Apple, Facebook, I mean, a lot of our listeners may not be doing any paid ads, if they were right now going to jump into the paid ad world, really big picture. I mean, it would take you days to kind of go through all the nuances and it’s really, probably not a great use of most therapist’s time to learn all of that, but what should they know, just if they’re looking to hire someone or if they’re looking to maybe even dip their toes into it? Are there specific things that are kind of big picture that are really worth understanding now that could be helpful for folks that want to kind of dip their toes into that kind of paid advertising?
[ANDY]: So, yes, I would say if you’re getting into paid advertising and you want to get really serious about it, you really need some experience on your side. The same reason that, if you’re a coach and you’re coaching whatever specialty that you’re in, you’re a specialist in that area and people are coming to you for that specialist information. And there’s true value in that specialization. And it’s very hard, in fact, there is no such thing as a master of everything. There’s a very, as the old saying goes, a Jack of all trades master of none, and you don’t want to be a Jack of all trades, if you want to actually have some high-level of success. In fact, I’m not going to pretend that I’m the absolute Facebook expert in our company, because I’m the CEO, I’m doing a lot of other things. I’m looking at financials, I’m looking at hiring, I’m looking at planning, strategic stuff, a lot of business growth, future looking, navigating all this crazy stuff that we’ve got to deal with all the time.
We have some absolute Facebook specialists and they just spend all their days digging into the algorithm and digging into the numbers. And that causes us to have way more capability. And I would highly suggest that if somebody is serious about building their coaching business, and let’s say that they’re looking to go from say 50,000 to a hundred thousand or a hundred thousand to half a million a year or more, it’s not crazy to be a million dollar a year coach. If you think about it, it’s like $80,000 of sales a month. If you’ve got something relevant and interesting to talk about, and there’s a large enough audience that’s interested there’s no reason why you can’t like get to those kind of numbers.
It’s going to be very hard though to do it by yourself. It’s just probably not going to happen because your specialty is not in necessarily crunching the data and finding the audience and navigating the constantly changing environment, which is online marketing. And like you said, Google change with Panda, Google changed twice, actually with Panda and Penguin. I don’t know if you remember the Penguin update and it did flip Google on its head I think for a very good reason. I think it made Google way better and probably was the impetus to Google being the even greater force than it is today. And then Facebook, literally what Facebook was doing a year ago was very different to what it is doing today. What Facebook was doing two years ago has no reflection on what it is today.
When we started getting very serious about Facebook five or six years ago, it’s a total different platform, as far as I’m concerned. You wouldn’t recognize that. Even the way it looks is different. So having experts helping you is really, really key and then when you’re selecting those that you’re working with, I have this conversation with small business owners all the time is you know, I hate to say this because I know there’s some really great freelancers. In fact, we have some freelancers that do contract work for us on occasion when we’re working on some specialized stuff, but as a small business owner, where you’re focused on your course or your coaching or your practice, you want to make sure that you have a team of people that’s working for you so you don’t get in a situation that maybe you have a really great freelancer and they want to go on vacation. What are you going to do for the two weeks when they were away?
What is your, now you might be thinking, “Well, I hope that they’re going to be working and I hope they’re going to be doing my stuff. Some of them will, but they get burnt out and they get worse at their job or they struggle at times mentally. A lot of freelancers do because they’re totally working constantly, pounding stuff out, especially if they’re working with coaches, which sometimes can be a little bit the highest stress, because there’s a lot more hand-holding going on with coaches and a lot more stuff getting built and things happening. That individual freelance marketer can sometimes struggle a little bit and if they get sick or come down or decide that they don’t want to do it, where are you? What’s your situation at that point? So my advice is, and I know of multiple companies that specialize, that are agencies like ours, that absolutely specialize in that field.
And obviously we’ve, we’ve had some success with a lot of coaches as well, different types of coaches from coaches that are teaching photography to coaches that are counseling people on life changes and job opportunities and being all they can be. All those kinds of things. It’s much better for the coach or the practice to have a team of people that are working with. So like if I’m sick, you’d have somebody to talk to. You got to have somebody to deal with. It’s not like, “Andy’s sick so I can’t reach him. He’s disappeared for a week.” There could be a lot of lost revenue if something goes wrong or something isn’t necessarily going right. And if you’re pushing to say a million dollars of revenue a year, you might be spending a few hundred dollars a day and advertising maybe even more. And if you have three or four days where things aren’t going very well or aren’t going right, or whatever, and it’s unmonitored, that could cost you a thousand dollars in three days. So making sure that you actually have a team around your team is really, really important.
[JOE]: Yes, even knowing that you’re kind of the big picture CEO and you have a team of people, what kind of dashboards, if I have a Facebook ads specialist or a pay-per-click specialist that I’m working with or even just as a team, maybe not even that specific on Google or Facebook, what kind of dashboard should I have in regards to just the information I’m getting either on a weekly basis or a monthly basis?
[ANDY]: I mean, we develop that. We’ve developed an internal dashboard. There’s a lot of software that you can use that pull things together. But if you want just some like basic stuff that is easy to use, because you know, we start going down the technical mumbo jumbo that becomes like a little bit unwieldly. But we find, and maybe this is too agency talk, but HubSpot is a platform that we use that kind of like links a lot of stuff together and allows us to do a whole bunch of stuff. It might be very technical though but it has so much capabilities that can do all sorts of different things, but might be a little bit too much, but we do find, it has a CRM system and email marketing system, integrates with a ton of stuff.
It can be kind of pricey but it’s the capabilities and the growth possibilities are really, really good with it. And that’s what we use. If I’m honest, prior to using HubSpot, we had have lots of different things all over the place. When it comes to reporting, we actually use WaterGraph as a platform to help us link everything together that actually allows us to build a report that our clients get. That kind of is being built at real time. So as things happen, as data comes in, it goes into the WaterGraph app and if a client needs to log into it, they can log in and see what’s going on with some easy to digest details, if that makes sense. So, I mean, and then there’s, I mean, there’s just a million, I mean, there’s these hundreds and hundreds of different things, but those are just a couple of examples of what we use to help, I guess, report on what’s going on.
I mean, in all honesty, nothing really goes past actually having someone to talk to and actually walk through it with you as well, to thoroughly understand what’s going on. Because sometimes you can see bad numbers that aren’t necessarily telling you that the world is ending, but that may be something needs to be changed or something has got tired or whatever. It doesn’t mean that your system’s broken and it’s never going to come back again. It might mean that your photo needs to be changed out. And having somebody with some experience who can just walk you through and hold your hand so you don’t do crazy knee jerk reactions is really important. One of my favorite people, Cate Howe, who is, I don’t know if you’ve heard of Cate, who’s quite a well-known online marketer.
I would call her a friend and somewhat of a mentor if I’d be honest in the digital space. She constantly tells people to put a straight jacket on. So when you get your ads up and running and you’re running stuff, put your straight jacket on and on, let the data run, or let it happen. Don’t get all excited when something good happens and then you want to injure yourself because something bad happens. It’s just data running through. And oftentimes with the algorithms, the way they are, the algorithm will actually work with that data and actually try to turn it to your favor. Especially Facebook’s algorithm right now is very dip that using the data that it’s getting and changing what it’s trying to do to get the optimal result that you’re looking for.
Sometimes with some of the campaigns that we run, we’re just looking to put Facebook in the right direction and then let Facebook just do its thing. Oftentimes those are the best results, but with that comes a little bit of trust, right? And you’ve got to be able to put that out there and if you don’t really know how things work or why things are going and you’re really, you’re a coach and your specialty is really helping say people find a new career, you can get kind of like sometimes do some things that you shouldn’t do as the algorithm is working itself out.
[JOE]: Yes, I think, I always, when we’re doing paid ads, think through first, like what’s the lifetime value of one customer? And so if I have someone sign up for Next Level Practice, that’s $99 a month and if the average person stays 16 months, that’s $1,600. So on the surface, it might look like an ad is a failure, but if I get two or three people that sign up, man, that just tripled the amount that I put into it if I dropped a thousand dollars on ads and only got three people to sign up. And so I think a lot of therapists don’t know the lifetime value of their clients. And so if you’re charging a hundred bucks a session or $200 a session, and the average person comes five or 10 times, and you know that they’re going to be worth $2,000, dropping $50 or a hundred dollars a month on Facebook ads to get one or two new clients every couple of months, that’s a great return on investment for a penny turning into a quarter.
But being able to even just have those analytics and saying, “Okay, how many people clicked,” is less important than how many people actually converted. And to know, “Hey, if people then sign up for an email list instead of coming in to do counseling with me, do we know if for every a hundred people that signed up on my list within a year we know that one or two of them will become clients?” Those are the numbers that therapists and counselors, oftentimes just aren’t even thinking through. And to me, all the kind of technical mumbo jumbo and all that, that’s great for people that are in the industry, but the bottom line is, is it getting your clients? Is it getting you potential clients? Is it making you money? That’s more than what you’re actually into it. Are there any other things that you would adjust on that super big picture that you think that therapists should be thinking through when they’re doing paid advertising?
[ANDY]: So, I mean, you really made a good point knowing, your CPL, your cost per lead, your cost per acquisition, and then your lifetime value is critical. So that’s two ends of the scale. So lifetime value or average order is the income. So the average amount of income that you’re getting per period, per new customer that you have, and then you, once you’ve got the cost per acquisition and cost per lead, CPL, CPA, you then have enough, you then have some rudimentary data to make a decision f how to scale or where to go with your business. Once you know how much it cost to get a customer and how much value you get when you get a customer, how much money income you get when you get a customer, all of a sudden you have a lot of information to be able to make really good decisions from a hiring standpoint, if you need assistance, scaling, if you want to spend more on advertising, all of that good stuff is stuff that you really need to understand.
To give you an example, we work a lot with member type businesses. A lot of them are gyms or kids’ activity centers and so forth like that. And it’s very similar to what you just explained. So to give you an example, the average kid that does gymnastics stays in a gymnastics gym for a month, sorry, a year to 18 months. The average cost to joining a gym is about $80 a month. So if you think what that child is worth if it stays for a year, basically $960 to that organization. So if you got a membership model, like you were talking about Joe and you’re charging $80 a month, if someone stays with you for a year, that’s actually $960 that that person is worth. So if you know that they are worth $960, and then you figure out that to get a new customer, it costs me a hundred dollars or $200, you might go, “You know what, I’ll pay $200 to get a customer because I’m making a gross profit of 760. And Hey, if I want to be making $9,600 a month, which would be 10 clients, if I want to be every month bringing in another 10 clients,” if you can do that, you then know exactly how you going to make money and where you want to be.
Because at that point, we know that, “Hey, if it’s $200 to get a new client, we know that we’re going to be make $960 if we bring ten on, it’s going to cost me $2,000 in advertising, but I’m going to have $9,600 of revenue.” And knowing that is really important. I mean, to give you an example, if you take it through a whole year, we talk oftentimes with gyms and so forth and say, if you just add nine, sorry, five people a month, every single month and they average paying $75, that’s actually $65,000. If you, just five people every month paying $75 for a year, ultimately that total is 60, I think it’s $65, $67,000, from my Maths. I don’t have my calculator but it’s around about that figure which means that if you’re spending $15,000 a year on your advertising, is that good? You know, it depends on whether, what kind of expenses you have in between but if you don’t have a lot of expenses, if it’s you doing your thing even if it’s $15,000 of advertising you spend to get the 67, you made $52,000. And you know, a lot of times you’re right, coaches especially will look at things and go, “Well, I charge $65. If it costs me a hundred dollars to get somebody I’m losing money.” Well that’s if they only stay for a month.
And hopefully your product is good. If they are good, they’re going to stay for more than a month. If they stay for two months and you’re charging $75 and it costs a hundred dollars, well, you make 50 bucks. The, the trick is, well, not the trick, but the making of the money is being good at what you do and keeping the people engaged and paying you your monthly membership fee. And you know, if you can get raving fans that stick with you and they stay for longer than a year, then that’s bonuses. And you’re absolutely right. A lot of times when people are measuring their success, especially with membership type based services they don’t walk through that cost per acquisition and LTV or lifetime value and really think about it.
Once you’ve got that down, you can scale. So let’s say obviously, if you’re using your own time scaling is difficult when you’re selling your time, but let’s say you develop a course system and that course allows you to sell using Kajabi or a platform like that, where you can actually build out a course where you can teach skills and teach different things that you might be teaching and people sign up to your course. You can scale that because you’re now putting your intellectual property on a platform like Kajabi. And then if I know, maybe you’re not going to be able to get a hundred dollars a month because you’re not holding their hand as much, but let’s say you can get $40 a month and you can keep them for a year. We can scale that even if it costs $20 to get one, even if it costs a hundred dollars to get one $40 a month client. It means you making profit halfway through month two, and you can scale that. And oftentimes where money is made is in the scaling of the business, not in the charging as much as you can per month of the business, if that makes sense.
[JOE]: Yes. I think that therapists and counselors in particular don’t think through, well, what would a membership community look like that would be a part of what I’m offering? And so take your typical mental health clinician. They might be helping people with trauma or maybe they’re an EMDR therapist and they’re doing the individual sessions, they’ve got their light bar, or they’re doing all of that around trauma, but then to say, well, what would this look like as an ethical community that helps support each other? To maybe have some group aspect to it, or some extra resources or access to e-courses for your clients, but then also for other people’s clients. So having those different streams of income with the knowledge that you already have, I mean, you have a master’s degree or a doctorate and just say, “Here’s the best practices for the average community.” I feel like there’s so much untapped potential for most therapists. Well, Andy the last question I always ask people is if every private practitioner in the world were listening right now, what would you want them to know?
[ANDY]: I would want them to know that if they’re about to embark on online marketing, to actually get some professional help. If I’ve got trauma in my life and I’m looking for somebody to help me, you’d probably recommend that I get professional help and talk somebody and have somebody hold my hand and help me navigate that process. And it’s very similar. You know, obviously the subject matter is very different obviously, but it’s very similar with online marketing. If you decide that you’re going to be very serious about it and want to get some very serious results, if you decide, like you were talking about Joe, developing a group, a support group, or a system, or a course, or whatever that you want to build, get some professional help to get it done. And never, I’ve been doing this for 20 years. I’ve never seen a time with this so many tools and so many things we can do to make some really exciting things happen.
And with Zoom and now the comfort that people have with virtual meetings and, and I know Google is expanding their abilities to do things, we’ve never been able to touch as many people for as cheap as we can right now, for as low cost as we can right now. Sometimes it’s hard to think outside of the box and sometimes it’s hard to know what’s available out there and I highly suggest that if you’re really wanting to take your business to another level and you know, and obviously a lot of people in this sector, they’re doing it for more than money. They’re doing it to help people, which I love. And I think these people are looking for that kind of personality. Now, I think there’s a lot of discomfort in society and people are gravitating to those that want to assist with that. So you’ve got a lot of opportunity. Technology’s never been as powerful to help this kind of business and I’ve never seen anything like we’ve got going on right now. And get out there and make it happen.
[JOE]: That’s so awesome. Well, if people want to connect with you, if they want to hear more about your work, what’s the best way for them to connect with you?
[ANDY]: So a couple of things, one is I highly recommend if you want to learn some of this stuff, and I do recommend that you actually kind of learn it, maybe not to do it, but to actually be able to ask good questions of potential companies that you might work with. If you are looking for an agency and you want to take it to another level there’s definitely some things that you should know so when you’re asking them questions, you actually get, you actually know if they know what they’re talking about. What I would suggest you do is go to creativelydisruptive.com. So it’s creatively disruptive, I know it’s a mouthful .com. and you will see at the top of the screen, there’s a thing that says what we teach.
If you click on that, there’ll be a dropdown that shows small business marketing academy. If you click on that, you can actually sign up to our small business marketing academy and it’s a pay what you can save as right now. So back in the day, we were charging $350. When the pandemic came, we decided that we wanted to help. We wanted to put our best foot forward, and we changed it to pay what you can. Some people paid 350, most people, if I’m honest, have paid nothing but we know that we’re, we’re helping a lot of people understand what they can do online with Facebook and Google and email marketing. And I would suggest that you do that. So go to creativelydisruptive.com, look for the dropdown, flip for what we teach, click on that, click on the small business marketing academy and learn about it.
That’s a tool that we use to train our own team, and we turned it into a course for people to utilize. So I highly recommend that. Obviously going to creativitydisruptive.com, you can reach us through the Contact Us button. I’m on Instagram as the Small Business Champion, I think my Instagram label. You can find me there and you’re more than welcome to connect with me and follow me there. Just so you know, I don’t actually do a lot on Twitter. I’ve kind of lost my love for Twitter and I kind of don’t like going there a whole bunch. So I do have a Twitter handle. It’s Andy Disruptor, that’s disruptor, but I’m hardly ever on there because I don’t think it’s good for my mental wellbeing.
[JOE]: Yes. I’m with you. My Twitter has been automated for about three years. So I’m with you. It’s just, we just put posts out there. To me right now, Clubhouse is where I’m really enjoying hanging out.
[ANDY]: Absolutely.
[JOE]: Andy, thank you so much for being on the Practice of the Practice podcast. This has been amazing, and we really appreciate you hanging out with us today.
[ANDY]: You’re welcome.
[JOE]: Well, I love Andy’s points there about hiring a professional. I think that’s the big switch that I really see with people that level up quickly versus those that just kind of limp along. You know, I mean, we all want to save money. We all want to save time. We want to do those things and be smart with our money, but you know, hiring a professional whether it’s a website designer, whether it’s a Facebook ads, a virtual assistant having a professional, do those things, they love doing it. I mean, I think about Sam, we have two Sams. We have Sam R and Sam C. So Sam R, she absolutely loves doing podcasts. So we manage like 15 podcasts or so. She loves it. You know, two years ago she did our conference planning. So she has leveled up within Practice of the Practice to now be a pillar that’s just doing everything, podcasting, training, and helping and supporting people.
And to have people that just absolutely love that she can go so much faster being in the lane that she loves than I could if I tried to learn all that stuff. She has by far outpaced any guidance that I could give her about the technical side of podcasts. When you hire a professional, that’s my big takeaway; is to keep looking for professionals that can support me with Practice of the Practice so I can do what I do best. And that is, I love doing these podcasts, I love writing, I love public speaking, I love being a part of helping you directly. So I can do all that stuff when I have a team of professionals that surround me as well.
So thank you so much for listening to today’s show. Well, if you’re looking for a community of people that are going to help you get to that next level, our Group Practice Boss curriculum, community, and experts are here for you. Alison and Whitney are our two Group Practice Boss leaders. It’s a community of people that are all group practice owners. So they’ve done their first hire, they’ve already launched their group practice, they are in it. The conversations going on within this community are just phenomenal. It’s helping you get to the next level, it’s 1099 versus W2, it’s how do you do compensation, all sorts of things that are the nitty-gritty that people have done before. There are some cohorts opening up soon. You can read more over at practiceofthepractice.com/grouppracticeboss. Again, that’s practice of the practice.com/grouppracticeboss.
As always, thank you for letting me into your ears and into your brain. Have an awesome week.
Special thanks to the band Silence is Sexy for your intro music. We really like it. And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.

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