Do you need help brainstorming your ideas? How should you pick your top topics to work with over the next few years? How do you properly solve your audience’s pain points?
In this podcast episode, Joe Sanok and Anna Saviano brainstorm about how to help new clinicians.
Meet Anna Saviano
Anna Saviano is the group practice owner of Heartland Therapy Connection. Her therapeutic practice focuses on resolving past issues that continue to interfere with the client’s current life. Anna is also a Licensed Professional Counselor trained in DBT (Dialectical Behavior Therapy) and certified in EMDR (Eye Movement Desensitization and Reprocessing).
Anna has a wide range of professional experience, including working as the Intake Specialist at MOCSA (Metropolitan Organization to Counter Sexual Abuse) and at Two Rivers Psychiatric Hospital early in her career. She has been an adjunct professor at UMKC for over ten years.
In This Podcast
- What topics would you be happy to work with for the next five years?
- How Anna wants to help new clinicians
- Solving your audience’s problems
What topics would you be happy to work with for the next five years?
When it comes to building an audience, you need to keep your information relatively consistent.
This means that you will be talking about the same – or similar – topics for a while.
When you think about all the different things you’re personally interested in, which ones do you feel like you could talk about for the next two to five years? (Joe Sanok)
To remain positive about your work, make sure that you actually enjoy what it is that you are doing and discussing.
How Anna wants to help new clinicians
1 – Confidence boost: a lot of new clinicians struggle with finding the confidence to begin counseling after finishing their studies.
[I want to remind] clinicians that they have the education and the will to make [therapy] feel good for their clients in a way that is valuable, even if they haven’t been practicing for 10 years. (Anna Saviano)
2 – Case conceptualization: Anna wants to help new clinicians learn how to view their clients holistically and address childhood, and any previous life stressors, when working with them in adulthood.
3 – Storytelling: what is the story that clients are coming in with? What is the narrative that they use to explain themselves and make sense of their situation?
4 – Help clinicians to build networks: clinicians often work alone, but it is important for their wellbeing as well as the success of their practice to work together.
I think a consultation group is [hugely beneficial] whether for supervision or just [to work] with other therapists who are doing similar work. To be connected to people doing that is [highly] important. (Anna Saviano)
5 – Education: helping clinicians to broaden their skills and feel empowered to use their clinical skills.
Solving your audience’s problems
Provide both free educational materials for your audience as well as the products and services that you sell.
Divide these up into different platforms and products such as in courses, podcasts, live streams, programs, email courses, PDFs, consultations, etc.
Identify the lack, the struggle, and the pain that your ideal audience experiences and exactly how you will help them to solve it.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Visit the Heartland Therapy Connection website, and connect with them on Facebook and Instagram.
- Connect with Anna on Instagram and LinkedIn.
- FIP conference: April 21st to 24th 2022
- Find out more about Audience Building Academy
- Blueprint helps clinicians enhance client outcomes through the power and promise of digital measurement-based care. Learn more and request your demo at: bph.link/joe
- Faith in Practice Conference: Limited tickets are now on sale, make sure to grab yours here.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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