Annie Schuessler on how to build products outside of counseling | PoP 650

A photo of Annie Schuessler is captured. Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. Annie Schuessler is featured on Practice of the Practice, a therapist podcast.

Are you curious about using your knowledge outside of the counseling room? How do you create a pilot experiment for your new offering? What are the ethical considerations?

In this podcast episode, Joe Sanok speaks with Annie Schuessler about how to build products outside of counseling.

Podcast Sponsor: Therapy Notes

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Meet Annie Schuessler

A photo of Annie Schuessler is captured. She is a business coach and the host of the podcast Rebel Therapist® Podcast. Annie is featured on Practice of the Practice, a therapist podcast.Annie Schuessler is a business coach and the host of the Rebel Therapist® Podcast.

When Annie started out in private practice, she struggled. She struggled with her mindset around money, with not knowing how to build a private practice, and she felt anxious about her business. At times she believed the discouraging things she had heard from others about private practice.

However, she pushed through and created a business way beyond what she used to imagine. Now Annie wants to share her lessons with others. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond traditional private practice.

Visit the Rebel Therapist website and listen to Annie’s podcast. Connect with her on Facebook, Instagram, Twitter, and LinkedIn.

FREEBIE: Take Annie’s Free Mini-E-Course for therapists and other healers looking to create a successful pilot program.

In This Podcast

  • Rebel therapists
  • Ethical considerations for new services and pilot programs
  • Starting your new direction
  • Was your pilot successful?
  • Annie’s advice to private practitioners

Rebel therapists

The sign of someone who is a rebel therapist is that they are innovative. They are looking at how they can serve people better, how [they] can serve people in a new way, and how [they] can use their gifts that they don’t get to use in a 50-minute session. (Annie Schuessler)

Rebel therapists are people who desire to use their skills outside of the therapy room in new ways to continue helping their clients.

They are the ones that think about the pain points of their clients and how to help them with an e-course, a series, or a book.

They encourage new ideas around how they would like to use their skills for greater impact in their communities and in serving their ideal clients. These folks are thinking about what they can do next.

Ethical considerations for new services and pilot programs

When therapists start providing new skills and products beyond the scope of their license, they can separate their therapy practice from the new offerings.

I bring a couple of lawyers into my program to help people answer their particular questions … I notice that it is usually a really good idea to separate these [services] out. (Annie Schuessler)

Separate your services by:

  • Building a separate website that houses the information for your new services, products, and offerings
  • Separating your new business from your therapy business
  • Finding out what the regulations in your state are

Starting your new direction

  1. Start by getting an idea of who your new service, product, or offering is for. Who is your ideal client? Be as specific as possible.
  2. Complete a rough outline of the particular transformation that you want to walk someone through.
  3. From this point, roughly sketch out a program.
  4. Start working on building your audience early on.

I like to encourage people to do a combination of running a pilot for either one person or a very small group of people before they even have an audience. (Annie Schuessler)

Was your pilot successful?

Set out the goals that you are aiming for with your pilot. What are the three things that you would like to achieve?

Some of these goals could be:

  • Completing the pilot three times to receive great testimonials
  • Getting paid enough to make it worthwhile (for the time being)
  • Not feeling resentful
  • Seeing whether your audience got the result that you advertised to them at the beginning

Annie’s advice to private practitioners

Listen deeply to yourself when you are creating your new business. It is easy to fall into the trap of creating your business in the way that you think is expected of you, so stay true to yourself and what it is that you want to create.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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