Ask Joe: How do I network to get more referrals? | POP 716

Image of Joe Sanok is captured. On this therapist podcast, Joe Sanok, podcaster, consultant and author, talk about how to network for more referrals.

Do you want to polish up your networking skills? How does one network with sincerity? Why should you network both inside and outside of your niche?

In this podcast episode, Joe Sanok speaks about how to network to get more referrals.

Podcast Sponsor: Magnesium Breakthrough

An image of the Practice of the Practice podcast sponsor, BiOptimizers, is captured. BiOptimizers is a magnesium supplement for reducing stress and improving sleep.


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For an exclusive offer for my listeners go to and use practice during checkout to save 10% and get free shipping.

In This Podcast

  • What is networking?
  • Find therapists who are already in your niche
  • Look for parallels
  • How to network

What is networking?

Networking is just having conversations. So, you’re doing what you already do all of the time when you are networking. (Joe Sanok)

You already have the skills to network, even if you have not explicitly done it before because networking is about forming connections with people outside of your practice with whom you share an overlap.

Networking is not about passing out your business card and trying to get everyone to know who you are. It is more about forming a connection and nurturing a business relationship.

Find therapists who are already in your niche

Scope out your community and see which mental health providers are in your area and also work within your same niche.

Connect with them because they may get full, and need to refer out. If you are top of their mind and they know you work with their niche as well, the chances are that you will receive referrals from them.

Look for parallels

  • Connect with therapists who see people in your niche
  • Connect with therapists who work with people in a similar niche where there is overlap
  • Create connections with like-structured practice owners. For example, if you only take insurance, then connect with other practices that are also only insurance-based.

How to network

I would start with an Excel spreadsheet so that you can stay organized as to who you’ve reached out [to], when you reached out to them, and how that conversation went. (Joe Sanok)

1 – General introduction email

2 – Send 20 introductions to get five responses to get three meetings to get one solid referral source.

3 – Improve your outcomes: send a polite follow-up email to the 15 people that did not respond first off.

[Networking] is not that big of a deal, especially if you just view them as conversations, whether you are an introvert or an extrovert, just view it as a conversation with people, learning about them and not pushing your business, and it will naturally unfold for you as well. (Joe Sanok)

Useful Links mentioned in this episode:

  • For an exclusive offer for my listeners go to and use practice during checkout to save 10% and get free shipping.

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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