Ask Joe: How to develop and maintain your company image, brand, and quality | PoP 632

Image of Joe Sanok is captured. On this therapist podcast, podcaster, consultant and author, talks about how to develop and maintain your company image, brand, and quality.

What are the benefits of having a story behind the name of the practice? Why is consistency in branding important to your company image? How does a brand style guide create uniformity in the company image?

In this podcast episode, Joe Sanok speaks about How to develop and maintain your company image, brand, and quality: Ask Joe.

Podcast Sponsor: Simplified SEO

An image of Simplified SEO Consulting is captured as the sponsor on the Practice of the Practice podcast, a therapist podcast. Simplified SEO Consulting will help improve your private practice rankings and get you to the top of search engines.You want to be a successful private practice owner. In order to do that, you need more of the right clients calling. You’ve tried different marketing strategies but it just doesn’t make a difference. More specifically, you’ve invested the time and money into a beautiful website but are getting discouraged because nobody’s making it to the site. You’ve tried to make changes here so it’ll show up more in search results and there but it hasn’t made a big difference yet. You need a proven system to get your website to the top of Google and help it stay there.

The team at Simplified SEO Consulting can help. I know Jessica personally and have watched her train many of my consulting clients who rave about her training methods. If you’re wanting to learn how to optimize your own website (or if you’re ready to outsource), I cannot recommend highly enough that you go to and check out everything they have to offer! You can even use the code “Joe” to get 25% off any of their online courses.

In This Podcast

  • Branding
  • Naming your practice
  • Be consistent


Consider your logo design and color scheme.

What is the aesthetic scene that you are creating? (Joe Sanok)

Typically for the branding on your website you mostly want to work with neutral colors:

  • Neutral grey, white, black
  • Or off-white with a hint of tan
  • Within the neutral backdrop have a pop of color to make it stand out

Pick the color that you are always going to use, so when you are doing branding on your business cards, on your website, and throughout, you want to try to have that be a consistent color. (Joe Sanok)

Naming your practice

Having a story behind the name of your practice can be a great way to attract attention and stand out from the crowd.

Without being too clichéd, think of a name that might relate to you and your journey as a counselor, or how you view therapy in general. Naming your practice after a story can boost your branding quality.

Be consistent

With branding tools such as font, color, and image packages, be sure to remain consistent throughout your production.

  • Maintain the same format on your business cards
  • Use the same colors
  • Stick to consistent fonts

All of this boosts your credibility and trustworthiness with clients because they notice the consistency.

Even having a Google folder that you can share with your whole team to say, “here are the fonts and the colors that we use. If anyone is putting anything out into the community, with regards to media, then we have consistency here.” (Joe Sanok)

This is also known as your brand style guide. When hiring a design contractor, make sure that they use this document so that they create designs aligned with the company’s image.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.