What are the benefits of having a story behind the name of the practice? Why is consistency in branding important to your company image? How does a brand style guide create uniformity in the company image?
In this podcast episode, Joe Sanok speaks about How to develop and maintain your company image, brand, and quality: Ask Joe.
Podcast Sponsor: Simplified SEO
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In This Podcast
- Naming your practice
- Be consistent
Consider your logo design and color scheme.
What is the aesthetic scene that you are creating? (Joe Sanok)
Typically for the branding on your website you mostly want to work with neutral colors:
- Neutral grey, white, black
- Or off-white with a hint of tan
- Within the neutral backdrop have a pop of color to make it stand out
Pick the color that you are always going to use, so when you are doing branding on your business cards, on your website, and throughout, you want to try to have that be a consistent color. (Joe Sanok)
Naming your practice
Having a story behind the name of your practice can be a great way to attract attention and stand out from the crowd.
Without being too clichéd, think of a name that might relate to you and your journey as a counselor, or how you view therapy in general. Naming your practice after a story can boost your branding quality.
With branding tools such as font, color, and image packages, be sure to remain consistent throughout your production.
- Maintain the same format on your business cards
- Use the same colors
- Stick to consistent fonts
All of this boosts your credibility and trustworthiness with clients because they notice the consistency.
Even having a Google folder that you can share with your whole team to say, “here are the fonts and the colors that we use. If anyone is putting anything out into the community, with regards to media, then we have consistency here.” (Joe Sanok)
This is also known as your brand style guide. When hiring a design contractor, make sure that they use this document so that they create designs aligned with the company’s image.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Visit simplifiedseosonsulting.com/joe and use the code “Joe” to get 25% off any of their online courses
Check out these additional resources:
- Lisa R. Savage, LCSW, Built A 50+ Clinician Practice and Added Measurement-Based Care | POP 631
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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