Ask Joe: How To Hire New Clinicians? | POP 596

Image of Joe Sanok. On this therapist podcast, podcaster, consultant and author, talks about how to hire new clinicians in your private practice.

Are you ready to hire clinicians in your practice? How can you tell whether someone will be a good fit in your practice? Why should you look for someone who mirrors your skillset?

In this podcast episode, Joe Sanok answers your questions about how to hire new clinicians.

Podcast Sponsor: Gusto

An image of Gusto is featured as the sponsor on the Practice of the Practice, a podcast for therapists. Gusto automatically files and pays your taxes, it’s super easy to use, and you can add benefits and HR support to help take care of your team and keep your business safe.

It’s hard work balancing your bottom line and taking care of your team. That’s why Gusto built an easier and more affordable way to manage payroll, benefits, and more. Automatic payroll tax filing, simple deposits, free health insurance administration, 401k’s, onboarding tools…

You name it, Gusto has made it simple. Right now you can get 3 months free once you run your first payroll just go to

In This Podcast

  • Why would someone want to be an associate?
  • What services mirror yours?
  • 1099 or W2?
  • Run the financial numbers
  • Now start your interviews

Why would someone want to be an associate?

Some people are driven to start group practices and manage them while others are driven to be a part of them and work in it.

When you are hiring an associate or a clinician, you are not competing against other people who have practices that employ people, you are competing against the jobs that those people might have had before considering your offer.

When you can show someone “hey, you can make $70 an hour working with me”, that competes against those other jobs, you’re not competing against someone who wants to start their own solo practice. (Joe Sanok)

You may feel inspired to start businesses and run practices, however, someone else may feel more comfortable working for you and simply being a part of them. Both people are important, and they both have a role in creating successful companies.

What services mirror yours?

First off, you do not have to jump right into what should replace you. Begin with understanding what services mirror your own.

  • What qualifications do you have that are integral to your practice?
  • Can you find those skills in another person that you can hire into your practice who can take on similar patients?

If you primarily see couples who are going through a divorce or who are in therapy, consider hiring someone who sees children that are dealing with anxiety, or hire someone that is specialized in therapy with clients who have recently gone through a separation.

Finding someone who mirrors your work is the next step in broadening your practice, and it helps you to retain clients that you might ordinarily be turning away or referring out.

1099 or W2?

In some states such as California, you need to have W2 clinicians.

In many states, there are questions as to how much you want to be involved in your own therapists. If you want to be super hands on, telling them what to do, make sure taxes are taken out appropriately … probably W2 and especially if you want to grow a mega-group practice, having W2 [employees] is usually better than 1099s. (Joe Sanok)

It depends on what you want to do in your practice. If you want to be hands-on with your clinicians, W2 is best for you, and if you prefer your clinicians to run their own admin and function as their own business within your business, then 1099 is better.

Run the financial numbers

You want to know how much it is costing you to get a client in through the door.

It is important for you to know how much you are paying for advertising and marketing so that you know how you can appropriately split the income between yourself, the work that you do to bring in clients, and the clinicians that ultimately work with them.

Once you know what your numbers are, you can think about paying for adverts through Facebook and Google Business.

Now start your interviews

Lean on and trust your intuition.  

  • Do you like this person?
  • Do they match your energy and interests for the sake of the practice?
  • Are they interested in the culture and the mission behind the practice?

Consider having an on-boarding period of three months to see how they fit into and work within the practice.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.