Where does content creation fit in?
- When you’re first starting out, focus on your website and blogging (minimum of twice a month)
- Social media is not a ‘have to’ – ask yourself: is that where your ideal client is and is it where you like to be? Adding social accounts can also help with SEO.
- Email lists can come later, i.e.: when you have other things to offer. This is a commitment.
- Yelp is good for reputation management, i.e.: getting notified of negative reviews, etc.
How do you announce that you’ve opened your private practice
- Send an email to the people you’ve networked with (categorize)
- Follow up a few months later
- Social media announcements
- Spread the word with friends and family
- Do open house (make it fun)
Do you recommend getting a Yelp listing?
- Someone can review you on Yelp whether or not you have an account – rather have control
- You can get reviews from colleagues
- Don’t pay for it
Do you have any suggestions for doing an event to market your practice?
- Who is your audience?
- Start with the transformation, i.e.: what do you want them to walk away with?
- From there, what are the things you can teach that will provide that transformation
- Don’t do Powerpoint, make it interactive
- Structure it so that they walk away with 1-2 outcomes that make it worth it
- First-time event, use the space you already have
How do you market a group to gain clients?
- Video isn’t for anyone – do what’s easiest for you. BUT, once you’ve done the easiest, a video is a good way to showcase who you are
- Groups only make sense once you’re one-on-one sessions are filled – otherwise, you’re marketing two different things with two different transformations
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+