Have you been meaning to start writing that book or launching that podcast? How does one start? What is the process behind sealing a book deal and navigating a hybrid career?
In this podcast episode, LaToya Smith speaks with Lori Gottlieb about writing a book, getting into private practice, having a hybrid career, and much more!
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Meet Lori Gottlieb
Lori Gottlieb is a psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which has sold over a million copies and is currently being adapted as a television series. In addition to her clinical practice, she is co-host of the popular “Dear Therapists” podcast executive produced by Katie Couric and writes The Atlantic’s weekly “Dear Therapist” advice column and.
Her recent TED Talk was one of the Top 10 Most-Watched of the Year and she is a sought-after expert in media such as The Today Show, Good Morning America, CBS This Morning, CNN, and NPR’s “Fresh Air.”
In This Podcast
- Lori’s advice to upcoming writers
- Getting into private practice
- Hybrid career
- Six Steps for getting a book deal
Lori’s advice to upcoming writers
I think we’re all writers … I think we’re all creative, and I think we’re all storytellers. Every single one of us is a storyteller, therefore we’re all writers. (Lori Gottlieb)
What to focus on
Personal Experience: Every person can become a writer because each person can perceive, feel, comprehend their experience, and share it in a way that is unique to them but can still resonate with others.
Practice: Besides being able to write, there is the aspect of learning the craft of writing, and that can take practice, patience, and skill. Get out of your way, hone your craft and allow yourself to write, because you are the only person that is truly stopping you.
Tell a Story: Like writing, podcasting is another mode of storytelling. The real hurdle that you have to cross is to get in front of a microphone, turn it on, and begin speaking. There is the craft of podcasting that you can learn, like any skill, but at their core people are storytellers, and that is the true essence that you need to draw from to write and speak successfully.
I think the proliferation of podcasts has to do with the fact that we are all storytellers. We love listening to stories and telling stories. If you want to do a podcast, get out there and say what you want to say. (Lori Gottlieb)
Getting into private practice
Once schooling is complete and a clinician is looking to start or join a counseling practice, consider joining a consultation group. In a consultation group, you can sit and work with other therapists, discuss work, and form connections. It can:
- Provide you with opportunities to learn every week with fellow therapists, sharing material, lessons, and advice.
- Solve any feelings of isolation, as almost all therapists work one-on-one with their clients and not with many other therapists.
Being a part of a consultation group, therefore, helps you to stay on track with your goals, grow your skillset, form relationships with other therapists in your area that work with your niche while soothing any feelings of isolation from having to work alone.
You also need to spend time with friends who are not therapists to vary your conversations and keep your life multifaceted.
Make sure that you are just living your normal life and you’re not talking about therapy all the time because that can feel very insular and can really lead to burnout. (Lori Gottlieb)
If you flourish with variety instead of doing the same routine every day, creating a hybrid career may be the better option for you.
Balancing a hybrid career can work in different ways. Some of Lori’s techniques are:
- Having a schedule that shows on which days activities will take place.
- Hiring an assistant to keep tabs on what has been done, what still needs to get done, and who can generally assist you in your endeavors.
A lot of times people will say “oh, I’ll just do it myself” and then the stress levels just become unbearable, and then you start not having joy in the things that you’re doing. When you stop having joy in what you’re doing, then what’s the point? (Lori Gottlieb)
Six Steps for getting a book deal
- Write your book proposal.
- Research agents in your area and which books they generally work on.
- Send your book proposal to agents who work with books that are like yours.
- Write the agent a short note of who you are, the scope of your book, and politely asking them to give it a read-over.
- Develop a thick skin, because you will experience rejection often.
- Listen to the feedback that you receive, revise your book, and start the process over until you find someone who takes it on.
Useful Links mentioned in this episode:
- Receive your first 3 months with Gusto free
- Maybe You Should Talk to Someone
- Lori Gottlieb TEDTalk
- Dear Therapists Podcast
- Next Level Practice
- Kate Erickson: EO Fire
- DJ Questlove
Books mentioned in this episode:
Check out these additional resources:
- Ask Joe: How to Make a Budget | POP 608
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- Pillars of Practice
- Submit your question for Joe to answer
- Sign up for Next Level Practice
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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