How do you attract your ideal client? How do you market a faith-based private practice? Can I find my ideal client in a faith-based practice?
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice.
Meet Whitney Owens
Whitney is a licensed professional counsellor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
In This Podcast
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice. Let’s dive into it.
Decide who your ideal client is
Look at what are your strengths are and where your skillset lies. Who do you see that benefit the most from your sessions? Is it marriages, younger children, teenagers or specific issues?
Realize that you have this skillset, and decide that is who you want to continue working with.
Attracting your ideal client
A lot of references come from Psychology Today, so there is a lot of value being on the platform.
Your faith-based practice should have a website that is tailored towards it. The language should have undertones indicating that you are faith-based.
Think about where your ideal client is hanging out. It could be churches, bible studies, etc. Speak at a local event, or join those groups.
Word of mouth and personal connections are powerful tools with faith-based practice. Talk about what you do to a few key members and you’ll gain referrals quickly.
How do you avoid dual relationships?
When you are involved in groups and churches it can often be hard to deal with dual relationships. Surround yourself with like-minded therapists that can help with your decision of taking on clients. If a potential client might be too close to home, you can refer them to these other therapists.
Thanks For Listening!
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