How do you attract your ideal client? How do you market a faith-based private practice? Can I find my ideal client in a faith-based practice?
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice.
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In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice. Let’s dive into it.
Decide who your ideal client is
Look at what are your strengths are and where your skillset lies. Who do you see that benefit the most from your sessions? Is it marriages, younger children, teenagers or specific issues?
Realize that you have this skillset, and decide that is who you want to continue working with.
Attracting your ideal client
A lot of references come from Psychology Today, so there is a lot of value being on the platform.
Your faith-based practice should have a website that is tailored towards it. The language should have undertones indicating that you are faith-based.
Think about where your ideal client is hanging out. It could be churches, bible studies, etc. Speak at a local event, or join those groups.
Word of mouth and personal connections are powerful tools with faith-based practice. Talk about what you do to a few key members and you’ll gain referrals quickly.
How do you aviod the dual relationships?
When you are involved in groups and churches it can often be hard to deal with dual relationships. Surround yourself with like-minded therapists that can help with your decision of taking on clients. If a potential client might be too close to home, you can refer them to these other therapists.
- Your Insurance Billing Plan 5 of 5 with Jeremy Zug | PoP 406
- Psychology Today
- Register for the Faith In Practice Webinar at Nov 12 2019, 2pm EST
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- Join Next Level Practice
- Apply to work with us
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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This is the Practice of the Practice podcast with Joe Sanok, session number 407. Well welcome to the Practice of the Practice podcast and all you YouTube viewers that are out there watching this as well. We are talking all about faith in practice during this series and we have Whitney Owens who is one of our consultants here with Practice of the Practice. As well, she has her own practice. Welcome to the show Whitney.
Right out of college or right in college and coming out of college I did youth ministry and then I volunteered at a church for a summer and people just always were telling me, “Oh, you’re good at working with teenagers. You’re great with that.” And then the teenagers were kind of telling me how much they enjoyed hanging out with me and I was like, “Wow, that’s unique.” You know, teenagers want to hang out with an adult? So that was how I started with, so my first ideal client in private practice was teenagers and working with parents. [JOE]: Well, and so how did you develop that? So, you know, you realize you have this skillset and then you first start working with teenagers, what did that look like to try to attract that ideal client? [WHITNEY]: Well, talking about it, not just verbally, but like through the website and through Psychology Today. So, I had so many hits through Psychology Today at the beginning, because my first couple of sessions were ideal for parents of teenagers. So, the parents would read it and be like, “Wow, she really gets it.” And they would call. [JOE]: Yes. I think having the decision maker be the one that you focus your language on, like not a lot of teenagers are probably like combing through counseling websites, whereas you know, the moms and dads often are the ones that are doing that. So, what else would you say in regards to ideal client are things to consider as people are just saying, “Okay, who do I want to focus on? What kind of population should I work with?” [WHITNEY]: Yes, I think from the faith-based perspective, considering what kind of population you want to work with. Like do you have a type of denomination that you enjoy working with, are you preferring people that are very devout in their faith or are you preferring people that aren’t about in their faith? Or maybe it’s not really a population you fully want to work with and you’ll kind of see what comes in the door. So, considering that in your marketing and in your branding, reaching out to that ideal type of client. [JOE]: Yes. And once you kind of establish that, what are some kind of tactics or approaches to attracting that person? I know we’re going to get into kind of churches and branding and all that, but is it language on the website, is it copy, is it kind of reaching out to your denomination? What are some of those kind of quick tips that might be helpful around ideal clients? [WHITNEY]: Yes, well you just briefly touched on all of them. So, the website, even in my practice, a lot of the language on my website is not overtly Christian, but it definitely has Christian undertones to it. And so that ends up bringing in different types of clients and clients that are devout but then some clients that aren’t so much, maybe clients that are jaded by the church. It’s actually a population I really enjoy working with. So, I feel like the website kind of tailors to that in a unique way. So, I think the wording is really important.
And then thinking about where are these people hanging out? Like where do you find the really devout people? Will you find them in church, will you find them in Bible studies, will you find them in MOPS group, Mothers of Preschoolers? So, you go to those types of groups and get involved. Maybe even you attended or you offer to speak at an event, like I’m speaking at a couple of MOPS that are super easy to get in with and speaking at churches, things like that. [JOE]: So how did you get into speak to a MOPS group? [WHITNEY]: Well that, that actually ended up being super easy. I have a friend whose sister teaches MOPS and the friend knew that I was a therapist. And so, she said, “Hey, you got to get this girl to come,” and so she reached out to me and then that led to another MOPS one because these ladies are all talking to each other. And so that’s kind of how that happened. [JOE]: I think it just shows how it’s those personal connections, especially when you have a faith based practice because I think rightfully so, people that are in charge of groups want to make sure those that are educating them, align with kind of what they’re teaching as well. And so being able to have someone vouch for you and have those connections and know who you are, even if you have a different faith perspective, to know that you’re at least generally on the same page. At least I think that that tends to make it easier to speak to those communities. [WHITNEY]: Yes, relationship is so important and like we already know that in the clinical world, but I think in the world of ministry it is so key because no one’s going to refer to you if they don’t trust you and believe that you can do it. But especially like in a church setting. And so having those relationships and talking about what you do, like everyone at my church knows that I’m a therapist, so then when something comes up, I’m getting clients through that and I don’t even really have to do anything other than to talk about the fact that this is what I do and that I love it [JOE]: Well, we might talk about this when we talk about marketing to churches, but how do you, and if we’re going to talk about this in a future episode, then we can defer the question, but how do you avoid that dual relationship because no one wants to be in like a Bible study with their therapist, and especially if you’re in a smaller church, how does that work for you or even when you advise people and do consulting [inaudible 00:10:04]? [WHITNEY]: Yes, that’s a really good question and we have to ask ourselves that question all the time. So, part of it is definitely being surrounded by other counselors that are likeminded so that we can kind of talk about it and that when I do have a decision to come up like, “Oh, should I take this client? Should I not?” We can kind of discuss that because sometimes our little critical hearts want to reach out and take them all, you know, and help them all. And that’s really probably not best for you or your client. That is one of the reasons I did a group practice because I was getting referrals from a church and I couldn’t see all of them or I didn’t want to see them because I didn’t want to see them on a Sunday morning and that could get kind of weird. So, I’m able to refer them to the other clinicians in the practice, and it’s also great because the organizations that they attend, they can send clients to me. So, we’re kind of going back and forth in that way, but yes, you have to be super careful and I always suggest don’t see them. If it’s someone that you would speak to at church, don’t even try to see them. [JOE]: Yes. If you want to have them over at a potluck, probably not. So, if you guys are looking for more resources, we’re going to have webinars, we’re going to have an email course. We’re going to have a number of different things. Head on over to practiceofthepractice.com/faithinpractice. Our most current resources will be there. I don’t want to tell you what they are right now because if you listen in the future, then it might not be the next thing. So, we are going to have what exactly is there right now at the end of this podcast, but if you hear it in the future head an over to ‘faithinpractice’; is our forward slash for Practice of the Practice. Tomorrow we’re talking about setting the vision for your faith-based practice. We’ll talk to you tomorrow.
Whitney, that was such a fun interview there and we have a webinar coming up on November 12th, 2019 at two o’clock Eastern, one o’clock central, 12 mountain, and 11 Pacific. It’s all about faith and practice where you’re going to go deeper talking all about these issues, but then adding more or doing some Q&A. What sort of things are you excited about in regards to this webinar? [WHITNEY]: Yes, well, I’m excited to answer your questions. I know that starting a practice and growing your practice is not only a lot of questions, but then when you’re specifically talking about how do I make my space a part of that, we’re talking about a whole new world. So being able to kind of meet people where they are in that and specifically address this. [JOE]: Yes, so if you want to register for that webinar, head on over to practiceofthepractice.com/faithinpractice. And when you do that, you’ll go right to that registration page and if you happen to miss that webinar, we’re going to redirect to something awesome in the future and maybe the email series and maybe future webinars. So, if you heard this after November, 2019 fear not. There are lots of resources there for you to talk about ‘Faith in Practice’.
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