Introduction To The Marketing in Practice Podcast | MP 01
Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private…
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Corey Poirier on The Speaking Program | PoP 435
What is a good story made up of? How do you level up through speaking and how much can you charge? Are you looking…
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All You Need to Know about Having an Assistant with Christina Glendye | 09
How do you log your time and payroll? What type of tasks do you do? What’s the difference between a virtual and regular assistant?…
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Richard Villasana is Reuniting Kids That Have Been Separated from Their Parents | PoP 434
How much do you really know about the foster care environment? What is it really like for children who are in the system? How…
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Milana Leshinsky Left Russia and now Teaches Simplicity Entrepreneurship | PoP 433
Are you marketing in a way that just does not seem natural to you? How can you find out which marketing strategies suit your…
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Preparing to Sell Your Business: 5 Steps You Have to Nail
We are talking all about what you need to do to prepare your small business in order to sell it. These are 5 steps…
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Ask a Pastoral Counselor with Tres Adames | 08
How did you go from a pastoral counselor to owning a group faith-based private? How did you make faith a part of the hiring…
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JP McAvoy on How to Level Up a Local Business Through Podcasting and How to Prepare to Sell a Business | PoP 432
Have you ever thought about expanding your business beyond your practice? Ever wondered how you could level up your business through podcasting? Maybe you…
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Monthly Round Up Of Posts: January 2020
It’s 2020, welcome! Can you believe that we are already at the end of the first month of the year! We hope that your…
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7 Tips for Building a Website Development Strategy
Every business needs to invest resources into building a strong website where clients can learn more about it. However, designing a website is not…
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Building A Practice And Branching Out In Business With Gordon Brewer | 07
Do you want to start, grow or scale your practice from a faith-based perspective? What does it take to start and build a faith-based…
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Smart Ways To Reduce Fraud In Your Healthcare Business
Fraud in your healthcare involves using the health care system for financial gain. It can be committed by dishonest providers, pharmacies, medical equipment companies…
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Adam Schaeuble is on a Million Pound Mission | PoP 431
Do you have a passion that could motivate an entire community? How do you go about spreading your message? Want to stay on track…
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How To Set Up A Monthly Marketing Plan
I am going to give you 3 steps to create your monthly marketing plan that you can use every single month. 1. A/B Test…
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Christine Kloser on How to Get Your Book Done | PoP 430
Do you have an idea for a book you are wanting to write but you seem to be suffering from writer’s block and self-doubt?…
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How to Add Clinicians to a Faith-based Practice | 5 of 5 | 06
How do you add clinicians to your faith-based practice? How do you find the right clinician for your practice? Are there any legal issues…
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How to Get Referrals from Churches | 4 of 5 | 05
How do you market to churches? Where do you start? How do you establish relationships with churches? In this podcast episode, Joe Sanok speaks…
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Marketing and Branding a Faith-based Practice | 3 of 5 | 04
Where do you start when marketing a faith-based practice? What are some things to consider when marketing a faith-based practice? Are there any specific…
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Setting the Vision for Your Faith-Based Practice | 2 of 5 | 03
How do you find your vision in a faith-based practice? What direction is your private going in? How much faith should you bring into…
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Attracting Your Ideal Faith-Based Client | 1 of 5 | 02
How do you attract your ideal client? How do you market a faith-based private practice? Can I find my ideal client in a faith-based…
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The Difference Between A W2 Vs 1099 Employee
W2 Traditional employee Part of your team Has a supervisor Can be given tasks, schedule and dress code 1099 Independent contractor Completes the…
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Janeen Herskovitz has an Autism Blueprint | PoP 429
Are you or do you work with families who have kids on the spectrum? What is it really like and what are some things…
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Introduction to the Faith In Practice Podcast | 01
Are you curious about how to build a faith-based practice? As a business owner, how do you build a faith-based practice in an ethical…
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When to Scale Your Solo Private Practice to a Group Practice
Should you transition from a solo practice into a group practice? There are some questions to ask when starting a group practice. 1. Do…
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LaToya Smith Started a Group Practice and a Big Idea | PoP 428
Are you sitting on a big idea but are not sure how to get started? How can you go from starting a private practice…
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Expert Tips On Private Practice
Some of the guests we have had on the podcast share some expert tips on steps you can take to level up in your…
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Top Tips for Designing a Logo for Your Private Practice
Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know…
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Chrissy Lawler Made $5k In Her First Month On Instagram Talking About Sleep | PoP 427
Do you have an amazing idea but just not sure how to put it into play? Are you running at a mile a minute…
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Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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Expert Methods to Slow Down
We take a look back at some wonderful insights shared from previous guests on the podcast on how to slow down: Dr. Kelly Flanagan…
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Jessica Tappana On How To Rank On Google And Level Up Beyond Your Private Practice | PoP 426
How do you successfully rank on Google? How did you get into understanding SEO? What are 5 key tips to help with SEO? In…
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Veronica Cisneros On How To Launch A Big Idea That Helps Women Become Empowered And Unapologetic | PoP 425
How did you launch your big idea to empower women? What business mindset shifts need to happen? How do you understand your ideal target…
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Monthly Round Up Of Posts: December 2019
Wow! What a month it was this December, and what a year. We hope that you managed to take the time to slow down…
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A New Year a New You…Probably Not Unless You Do These Three Things | PoP 424
In this podcast episode, Joe Sanok speaks about new year resolutions that will ensure 2020 is a game-changer for you and your business.
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Five Mindsets to Master in 2020 | PoP 423
What 2020 mindset do you need to level up? Are there New Year changes to be made? How can you make 2020 the most…
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7 Content Tips That Will Bring More Online Traffic To Your Website
The advancement and the developments that are taking place these days have increased our dependence on the internet and technology like never before. We…
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Best Copywriting Techniques For Your Website With Kimberly Weitkamp | PoP 422
How did you get into copywriting? What steps did you take? What are some best tips for copywriting on websites? In this podcast episode,…
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How To Manage Your Therapy Sessions
Therapy sessions can be challenging for your patients. Here are some things you can do to manage your therapy sessions better.
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A Full Brand Strategy for a Private Practice | Branding Series with Sam Carvalho 5 of 5 | PoP 421
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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Whoops! When Your Big Idea Has a Blooper Reel
Becoming a business owner with the mindset of a therapist has been quite an adventure. I left community mental health to execute my big…
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What To Get To Brand A Practice | Branding Series with Sam Carvalho 4 of 5 | PoP 420
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How To Use Social Media To Grow A Practice | Branding Series with Sam Carvalho 3 of 5 | PoP 419
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about social media for private practice and how you can use it to grow a practice.
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Website and Your Customer’s Experience | Branding Series with Sam Carvalho 2 of 5 | PoP 418
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about website best practices and your customer’s experience on your website.
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Monthly Round Up Of Posts: November 2019
Here’s what we got up to this month. We talked to group practice expert, Alison Pidgeon all about how to build a group practice from the ground up, and we also discussed how to make your private practice more appealing and welcoming in our articles. Take a look.
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Logos and First Impressions | Branding Series with Sam Carvalho 1 of 5 | PoP 417
Why does having a good logo matter? What makes bad logos? What can help with first impressions in branding? In this podcast episode, Joe…
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Transitioning to a CEO mindset and exiting a group practice with Alison Pidgeon | Start a Group Practice Series 5 of 5 | PoP 416
What does a CEO mindset mean in private practice? How do you exit a group practice? What stands in the way of having a…
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Managing staff, systems and turnover in a group practice with Alison Pidgeon | Start a Group Practice Series 4 of 5 | PoP 415
Where do you start when managing a group practice? In this podcast episode, we discuss managing staff, systems and turnover in a group practice.
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5 Tips to Help you Grow Clinically as a Therapist in Private Practice
There can be joy and pride in taking steps to thrive clinically as a therapist. Below are 5 tips to help you get started and grow in private practice.
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Switching from a solo practice to a group practice with Alison Pidgeon | Start a Group Practice Series 3 of 5 | PoP 414
How do you move from a solo practice to a group practice? What are some tips for handling clinicians? How do you stop people…
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Simple Ways To Improve Your Practice Waiting Room
When your patients visit your practice, you want them to feel relaxed and comfortable.These are some of the best ways to improve the waiting room in your practice.
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Logistics To Start a Group Practice with Alison Pidgeon | Start a Group Practice Series 2 of 5 | PoP 413
In this podcast episode, Joe Sanok speaks with Alison Pidgeon about the logistics of starting a group practice.
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When You Can’t Do It All: Outsource & Delegate to Grow Your Online Practice
While it is true that starting a private practice takes sacrifice and grit, it is also true that when the mountain seems too big to climb, it is time to outsource and delegate.
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Why You Should Start a Group Practice with Alison Pidgeon | Start a Group Practice Series 1 of 5 | PoP 412
In this podcast episode, Joe Sanok speaks with Alison Pidgeon about why you should start a group practice and the benefits that come along with it.
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The Risks Involved In Running A Therapy Practice (And How To Safeguard Against Them)
Read about the most common risks in therapy practice run into in the post below. You can even find some ways you can minimize their potential to cause problems too.
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How to Add Clinicians to a Faith-based Practice | Faith in Practice 5 of 5 with Whitney Owens | PoP 411
How do you find the right clinician? In this podcast episode, Joe Sanok speaks with Whitney Owens about how to add clinicians to a faith-based practice.
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Biggest Myths In Taking Insurance In Private Practice
In this series we share a new exciting topic all about insurance in private practice. Billing and insurance expert, Jeremy Zug, and Joe Sanok cover it all.
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A Guide To Making Your Private Practice More Welcoming
One of the best things you can do is make sure you have a welcoming private practice for clients both new and old. A…
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Monthly Round Up Of Posts: October 2019
What an exciting October it’s been! We hope you too, have had an exciting month filled with opportunities and big wins in your private practice.
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How to Get Referrals from Churches | Faith in Practice 4 of 5 with Whitney Owens | PoP 410
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to get referrals from churches and establishing relationships within churches.
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Novice Entrepreneur Guide: Why Your Small Business Needs a Virtual Assistant
The idea of running a business by yourself may seem attractive, but it’s impossible to handle everything alone. A virtual assistant is just what you need.
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Marketing and Branding a Faith-based Practice | Faith in Practice 3 of 5 with Whitney Owens | PoP 409
Where do you start when marketing a faith-based practice? In this podcast episode, we discuss how to market and brand a faith-based practice.
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Setting the Vision for Your Faith-Based Practice | Faith in Practice 2 of 5 with Whitney Owens | PoP 408
In this podcast episode, Joe Sanok speaks with Whitney Owens about setting the vision for your faith-based practice and tips on how it has worked for her.
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Book Of The Month For Your Private Practice
If you’re looking for recommended books on private practice there is one that is a game-changer for private practice. It’s ‘The One Thing’ by Gary Keller.
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Attracting Your Ideal Faith-based Client | Faith in Practice 1 of 5 with Whitney Owens | PoP 407
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice.
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Your Insurance Billing Plan 5 of 5 with Jeremy Zug | PoP 406
In this podcast episode, Joe Sanok speaks with Jeremy Zug about your insurance billing plan from start to finish, with a client example.
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Tech in Billing Insurance to Save Time and Money 4 of 5 with Jeremy Zug | PoP 405
In this podcast episode, Joe Sanok speaks with Jeremy Zug about the technology in billing insurance that will save you time and money.
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Fraud, Audits and Not Screwing Over Your Business 3 of 5 with Jeremy Zug | PoP 404
In this podcast episode, Joe Sanok speaks with Jeremy Zug all about fraud, audits and what to do to prepare and be equipped to meet the legal requirements.
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Insurance Terms You Need to Know 2 of 5 with Jeremy Zug | PoP 403
In this podcast episode, Joe Sanok speaks with Jeremy Zug about all the insurance terms you need to know in private practice, with examples to help you understand along the way.
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Contacting old clients – yes or no?
Contacting old clients, or to clients who may have canceed at the last minute and not rescheduled, really is a great idea, here’s why.
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Biggest Myths in Taking Insurance in Private Practice 1 of 5 with Jeremy Zug | PoP 402
In this podcast episode, Joe Sanok speaks with Jeremy Zug about insurance myths from practicing in the state you live, to private pay.
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How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Jonathan Levi Wants You to Be Super Human and to Launch More Courses | PoP 400
Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
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Monthly Round Up Of Posts: September 2019
Wow! September is done and dusted, just like that. We hope that it’s been a productive month of making your dreams happen, whatever they…
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How To Raise Your Rates
Want to raise your private practice rate, but not sure how? Perhaps you need a little guidance. Because no matter what kind of business you have, every single year, you need to be raising your business rates.
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Should you add email or text-based counseling to your online practice?
Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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Finding a Home: Five things to Look for When Choosing a Practice Location
Private practice owners must consider having the optimal location that’s suited for both their needs and the populations they serve.
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Month Three: Trending Upward After the First Quarter
What does it look like three months into owning your own practice? There’s a lot of wins and you’re tasked with turning advancements into positive outcomes.
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Five Tips to Automate Your Private Practice
Spending more time doing administrative work for your practice than providing for your clients? It’s time to start automating your private practice.
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Be a Game Changer in Your Town
You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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Colleagues not Competitors: Building Professional Relationships with Your Peers
Being in private practice often means you miss colleague relationships. Networking and establishing relationships with those in your field is important too.
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The five most common questions I get on leveling up a private practice | PoP 399
When should I level up my rent? When should I add clinicians? How do I rank higher on Google? How do I make more money? How do I leave my full-time job?
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Michael Ceely on How to Hyper-Niche | PoP 398
How do you find your hyper-niche? How can you combine your passion and your practice? What are some of the steps to take?
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How to Raise Your Rates | PoP 397
Why do you need to raise your rates? When should you raise your rates? And how exactly do you raise your rates?
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4 Reasons Why Local SEO Fails And Tips
Local SEO can be a delicate art to master. Some local businesses struggle to boost their visibility in their area despite adding location-based keywords.
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Setting up expectations for when you hire a biller
If your business is growing, it’s time to get some help. It’s a good problem to have, but it’s okay to feel scared about trusting someone else with your billing.
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How to Start a Private Practice in One Day (almost $200)
UPDATE (06/28/18): When we created this video, Grasshopper was $12/month but now their cheapest plan is $29. Also, Grasshopper will not sign a BAA…
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Holly Chantal on Setting Yourself Apart | PoP 396
In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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3 Key Tips to Up Your Game as an Online Therapist
Being an online therapist can be a very rewarding career. With this freedom comes the responsibility of continually looking for ways to up our game.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Joe Chapa on Moral Philosophy and Just War Theory in Military Trauma | PoP 395
Is war morally acceptable? How can we better prepare military people for war psychologically? How can therapists be of more value to their veteran clients?
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Monthly Round Up Of Posts: August 2019
What an amazing August it has been and we hope that you are continually working towards your big goals, whatever they may be. If…
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Ask the Expert Clay Cockrell on Online Counseling | PoP 393
In this podcast episode, Joe Sanok speaks to Clay Cockrel from onlineconseling.com about the opportunity of counseling online, how to start your online counseling practice, and some valuable tips on how to make it work.
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Should I Start Another Business for Consulting, What About Liability, and Extra Trainings PLUS more Q&A | PoP 392
Wondering whether you should work on building your own private practice and branding under your own name? Do you need to start a separate…
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Q&A: Online Marketing, Business Mistakes, HIPAA Compliance, & Marketing to Expats
Is it enough to invest in social web and directory presence but not in Facebook and other pay-per-click ads, etc? Start with what you…
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Megan Chapa on How To Make A Business Out Of Your Passion (and a story about people who dress up like Mermaids) | PoP 391
Do you have some big ideas that you just don’t have the time to work on? Where are you focusing your time? Want some…
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3 Things To Consider When Choosing Business Tech
In the modern world, it is nigh-on impossible to run a business without significant investment in technology. Tech is the driving force behind businesses…
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Tom Libelt Escaped Communist Poland and Wrote 5,000 e-books | PoP 390
What are the reasons you choose to make certain decisions in business? What are the traits of some of the most successful people? How…
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