Brandi Bernoskie on How to Ensure Your Website is Talking to Your Ideal Client | MP 70

Why is your digital experience more important than your digital presence? What are the benefits of trying out new technologies in marketing? What are some opportunities business owners should keep an eye out for and not miss?

In this podcast episode, Sam Carvalho speaks with Brandi Bernoski about how to ensure your website is talking to your ideal client.

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Meet Brandi Bernoskie

Brandi is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves — what she calls their fifth dimensionality, or the extension of their selves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Brandi’s academic background in theatre, philosophy, and physics was the perfect foundation for launching her business, where her team has worked with thought leaders like Brené Brown, Laverne Cox, Judy Smith, Kate Northrup, and Alexandra Carter as well as other notable changemakers since 2013.

Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.

Visit her website. Connect on Instagram and LinkedIn,

In This Podcast

Summary

  • The biggest misconceptions about websites
  • Opportunities business owners might be missing out on
  • Digital experience is more important than a digital presence
  • New technology to consider

The biggest misconceptions about websites

The biggest misconception out there really is [that] you build it and then you don’t have to worry about it … the reality is that your business is evolving and growing. Your packages may change, your products may change. (Brandi Bernoskie)

Over time, as you and your business grow, you will get to know your clients better and better. Therefore, the language you use may change and you may edit and upgrade your products and services to suit their needs better.

As your business grows, your website – the visual representation of your business and the connection point between you and your clients – needs to grow and adapt accordingly.

You need to check in with yourself and say “is the online presence that I have fully reflective of my business right now? Is it aligned?” because you are always moving forward, you need those moments of realignment. (Brandi Bernoskie)

Opportunities business owners might be missing out on

  1. Not talking to their clients.
  2. giving people too much information but not a clear enough call-to-action.
  3. Talking too much about yourself and not enough but the person, or the solution that you offer.

Digital experience is more important than a digital presence

Some people get caught up in thinking about getting all the pieces into place: they want a website, an Instagram page, a Facebook page and they think that’s enough.

However, the digital world has become so much more lived in that it is no longer about how many tools you have, it is more important to your client about how you use them in order to provide them with the digital experience they want.

How are you going to craft that whole experience of your brand, of your company? … the digital experience needs to [meet with] the physical experience. If you sell a product and you have a stunning website … and someone orders that product and it comes in a strange [battered] box, that starts to destroy that trust you built with people. (Brandi Bernoskie)

Consider the full experience that you provide to people, from the time they land on your website to when they receive their product: your level of professionalism and authenticity should be consistent throughout.

New technology to consider

As a business owner, you should pay attention to who you are and what best suits you, as well as what best suits your audience.

You might feel very uncomfortable with Instagram, but if that is where most of your ideal clients are, then it may be worth overcoming that anxiety and taking the plunge for the sake of your business, and your growth as a business owner.

Be willing as a business owner to try something new. If you try out Instagram and it really is not working for you, you can let it go, but try to experiment nonetheless because you never know – it could work really well, and you will not know unless you try.

Useful Links:

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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