Branding, Blogging, and Being Awesome | PoP 401

Branding, Blogging, and Being Awesome | PoP 401

Where do you want to be in 6 months? How do you brand a private practice? Why should you blog?

In this podcast episode, Joe Sanok speaks branding, blogging and being awesome for those starting out in private practice.

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In This Podcast

Summary

In this podcast episode, Joe Sanok speaks branding, blogging and being awesome for those starting out in private practice. The three might seem like they don’t go hand in hand but they really do.

Branding

How do you brand a private practice? First things first, you need a quality logo. You also want people to understand who you are and what you do on your website. It needs to be as clear as possible with one color.

Branding is what people say about you behind your back.

Use a similar font on all your marketing activities. Use pure capital letters.

Post on your social media that goes beyond just your services, show your life and tell a story that relates to your brand.

Blogging

This is where you can share what you care about, but also where you can share what other people care about.

Use the ‘Keywords Everywhere’ tool to discover what people are searching for. You can look at what people are searching for in your area, to increase potential clients. And don’t forget your internal linking!

Being awesome

When can you call yourself a specialist at something? The answer is, straight away. If you have a master’s degree, you are part of 9% of the country that has it! Own it.

Yes, there are still things for you to do, but you are already awesome and you are a professional.

Ask yourself: Where do you want to be in 6 months?

Ask questions around your community and find gaps within it. Find ways to take your awesomeness to the next level. Network, network, network within your community to help grow your business.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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