Build a Strong Marketing Foundation for Your Practice with Agatha Bayones | MP 88

On this marketing podcast, Agatha Bayones talks about how to build a Strong Marketing Foundation for Your Practice

What are the two of the most important marketing formulas and numbers to know? Do you have a foundation in place? Why are your existing clients helpful as the best warm leads to converting new potential clients?

In this podcast episode, Sam Carvalho speaks with Agatha Bayones about how to build a strong marketing foundation.

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Meet Agatha Bayones

A photo of Agatha Bayones is captured. She is a digital marketing manager and the CEO of Agnite Communications. Agatha is featured on Marketing a Practice, a therapist podcast.Agatha Bayones is the CEO & Founder of Agnite Communications – a digital marketing agency.

Agatha’s mission is to help her clients save time so that they can focus on the essentials.  Her company devises and launches creative campaigns for her clients which inspire, compel and engage their audience networks.

Connect with Agatha on Facebook, Instagram, Twitter, and LinkedIn.


In This Podcast

  • Essential marketing formulas
  • Have a foundation in place
  • An example of a (theoretically) perfect marketing plan
  • Marketing mistakes to avoid
  • Agatha’s advice to private practitioners

Essential marketing formulas

Before any sort of marketing plan is put into place … it is important to set a strong foundation, have good staff, and understand what your objectives are, and who your audience is before putting any [marketing] into place. (Agatha Bayones)

1 – Know your patient lifetime value (PLV) number.  How many appointments does your average patient come to? How many months or years is the average lifespan of your client in your practice?

Multiple appointments per year with average annual spending with average years. This number will give you your PLV.

That number that you come up with, your PLV, is important in dictating what success means to you, and if a campaign in the future is successful or not. (Agatha Bayones)

2 – Patient acquisition cost. A PAC is the total advertising cost divided by the number of patients from those respective initiatives. It is the cost of attracting and successfully converting clients in your practice.

Have a foundation in place

Aim for your ideal client. Since your marketing connects you with your ideal client and helps you to advertise yourself, your practice, and the services you offer, you need to know to whom you are speaking before you can begin the conversation.

What sets you apart? What are you providing your clients with that no one else is?

Identify what sets you apart in the beginning before you start any sort of marketing is important and pivotal as well. (Agatha Bayones)

An example of a (theoretically) perfect marketing plan

Try to have as many pieces together and working as well as you can. If you do not have them all, then try to get right what you do have in place:

1 – Internal efforts: Your staff should follow through on commitments, be trained in receiving client testimonials. Is your front staff doing due diligence in finding a new client’s referral information?

You are only as strong as your team and you are only as [impactive] as the happiness levels of your patients. If you are providing them with a good patient experience, good bedside manner, and your staff is friendly with them, then [this’ll] do a lot of work for you. (Agatha Bayones)

2 – New patient acquisition:

  • Make sure you have a strong digital storefront and your SEO is optimized.
  • Choose two or three platforms and post regular, valuable information.
  • Build an email list.

3 – The lived experience in your practice. What is the energy that is created in your space? Do your clients feel welcomed, prioritized, and centered?

Marketing mistakes to avoid

You do not have to do everything. Focus on what you are good at, and hire somebody who can do what they are good at to support your practice.

Get someone to help you with marketing so that it is done well from the beginning.

Agatha’s advice to private practitioners

Build your strong foundation before investing in your effective marketing plans.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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