This month we implemented a number of new things to help private practice owners:
- Clean-Up Money Month: We launched Clean-Up Money Month, where we met with 13 clinicians to clean up their money in their private practice. Alison and Kasey took the lead on that. We’re determining what the next Clean-Up Month theme will be. To get involved in the next one, click here.
- Killin’It Camp Volunteers, Speakers, and Next Level Practice tickets: This month we opened up tickets for volunteers for Killin’It Camp. Volunteers have to volunteer 5 hours before, during, or after the event. We have ten speakers lined up. Also, all the NLPers get early access and discounted tickets. Here’s the link to grab your tickets.
- Next Level Mastermind + Slow Down School Sold Out: The eight spots for the Next Level Mastermind (which includes Slow Down School) sold out for this cohort. The next one launches in December and is for practices multi-six and seven figure practices.
We’re bringing together hundreds of private practice owners…more to come.
How to Get to the Next Level of Private Practice
In trying to make money in private practice you have to know what stage you are in, are you:
- Starting a private practice, where you focus on keeping costs low and learning a lot!
- Growing a private practice, where you look at your use of time and start outsourcing a bit.
- Scaling a private practice, where you do the opposite of what you did under $100k, you outsource as much as you can and try to scale beyond yourself.
Private Practice Videos and Highlights
Top Private Practice Stories
You hear this term all over the place and there’s people that do it well and there’s people that do it poorly and slimy. You don’t want to be on the slimy side so let’s talk about how you can do it well.
Passive income is just making money that’s not based on you sitting in a chair or your specific time. So for example I’m a mental health counselor, when I sit in the chair and I do counseling I get a great hourly rate, but that’s not scalable. This is not something that can grow beyond my time, if I want to make more money, I have to sit in the chair more.
Passive income is all about leverage, about being able to scale your business beyond just your own time.
I would start to run the numbers on how many clients you think that you could have. Now, some things before you leave your full-time job that I think are important to consider. Usually, you want to have at least three months of the expenses of your practice saved up. So that’s rent, website trainings, things like that.
By now, you’ve heard time and again that businesses need to be active on social media to attract new audiences and maintain engagement with current clients. This is equally true for private counseling practices – but the rules for using social media in the healthcare field are slightly different than they are for other types of businesses.
Private Practice Podcasts
In this episode Joe Sanok speaks with Laura about how she helps therapists build successful practices by unleashing their inner badass.
In this podcast episode, Joe Sanok speaks with Angie Morgan about the journey that brought her to the point of writing a New York Times Best Seller and how she is helping professionals understand how to achieve greater success by implementing leadership practices into their work routines.
In this episode Joe Sanok speaks about how you can optimize your Facebook page and posts for better engagement and reach.
In part two of the social media series, we discuss the benefits of making use of LinkedIn and Pinterest for marketing purposes. While LinkedIn is considered the more ‘corporate’ social media platform, Pinterest is a great platform to market on if your ideal client is woman (of all ages). We also discuss outsourcing your social media and the benefits that can come from that.
This is the third episode of the social media sprint, where we discuss Twitter and Instagram. Carefully consider whether or not you should spend time on either of these platforms. They can easily suck you in with no return. Make sure your ideal client spends time on these platforms before putting effort into marketing your business on them. Identify which social media platform you enjoy being on and spend time marketing on there.
In this episode Joe speaks with Julianna about how her professional musical career left her feeling unfulfilled and struggling with her mind to finding peace within meditation.
In this episode Joe speaks with Sarah Cheek about how she adjusted and implemented the LEAN principles to her household and into her daily routine. She shares some tips on how you too can apply these principles so that you can learn to spend your time more efficiently.
In this episode Joe speaks with Dr. B about how she started a group practice and all the sacrifices that comes with it.
Past Monthly Income Reports
People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!
2018 Private Practice Income
- How to Absolutely Kill It In Private Practice September 2018 $48,012.81
- Start with Lifestyle, Then Build Your Business August 2018 $54,209.33
- You’re Not Stuck, Launch Your Big Idea July 2018 $47,853.48
- How to transition to Private Practice June 2018 $46,941.05
- How to grow a Private Practice May 2018 $62,692.95
- Making Money in Private Practice April 2018 $41,449.97
- Can you make money in private practice? March 2018 $43,859.53
- How to make more in consulting than in therapy February 2018 $43,623.98
- How to Grow an Income and Impact January 2018 $40,658.50
2017 Private Practice Income: $456,983.53
- How to Grow a Private Practice December 2017 Income $32,044.57
- Costs of Starting a Private Practice November 2017 Income $43,930.55
- How to Scale a Business October 2017 Income $39,154.45
- How much money can a counselor in private practice make? September 2017 Income $29,227.97
- Private Practice Income August 2017 Income $35,382.59
- Is there money in private practice? July 2017 Income $62,227.47
- How do private practices make money? June 2017 Income $32,578.72
- How to Add Multiple Streams of Income May 2017 Income $31,329.66
- Make Money in Private Practice April 2017 Income $29,248.40
- How much do counselors make? March 2017 Income $33,780.54
- How much do therapists make? February 2017 Private Practice Income $28,062.84
- January 2017 Private Practice Income $28,686.11
2016 Private Practice Income: $323,047.89
- December 2016 Private Practice Income $26,390.37
- November 2016 Private Practice Income Report $29,365.76
- October 2016 Private Practice Income Report $37,487.87
- September 2016 Private Practice Monthly Income Report $21,233.43
- August 2016 Private Practice Monthly Income Report $23,402.56
- July 2016 Monthly Income Report $21,780.77
- June 2016 Monthly Income Report $41,700.26
- May 2016 Monthly Private Practice Income Report $22,925.73
- April 2016 Monthly Income Report $31,776.33
- March 2016 Monthly Income Report $27,512.81
- February 2016 Monthly Income Report $17,790.27
- January 2016 Monthly Income Report $20,862.33
2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week)
- December 2015 Monthly Income Report $20,030.69
- November 2015 Monthly Income Report $28,470.34
- October 2015 Monthly Income Report $23,215.45
- September 2015 Monthly Income Report $22,257.19
- August 2015 Monthly Income Report $23,330.67
- July 2015 Monthly Income Report $17,953.38
- June 2015 Monthly Income Report $28,680.91
- May 2015 Monthly Income Report $13,647.91
- April 2015 Monthly Income Report $18,397.42
- March 2015 Monthly Income Report $18,077
- February 2015 Monthly Income Report $10,258.02
- January 2015 Monthly Income Report $10,650.16
2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week)
- December Monthly Income Report $11,746.06
- November Monthly Income Report $11,695.30
- October Monthly Income Report $13,784.57
- September 2014 Monthly Income Report $7,084.45 (but took 2 weeks off for baby)
- August 2014 Monthly Income Report $11,541.71
- July 2014 Monthly Income Report $8,477.47 (Accompanying podcast)
- June 2014 Monthly Income Report $8,486.38
- May 2014 Monthly Income Report $8,113.28
- April 2014 Monthly Income Report $7,834.16
- March 2014 Monthly Income Report $10,645.70
- February 2014 Monthly Income Report $6,483.14
- January 2014 Monthly Income Report $4,834.57
2013 Annual Counseling Income: $54,513.97 (January-December 2013)
- December 2013 Monthly Income Report $4,774.58
- November 2013 Monthly Income Report total: $5,148.16
- October 2013 Monthly Income Report total: $4,689.99
- September 2013 Monthly Income Report total: $3,137.30
- August 2013 Monthly Income Report total: $3835.74
- July 2013 Monthly Income Report total: $5,691.65
- June 2013 Monthly Income Report total: $4,471.29
- May 2013 Monthly Income Report total: $6,022.91
- April 2013 Monthly Income Report total: $2,116.96
- March 2013 Monthly Income Report total: $2,476.92
- February 2013 Monthly Income Report total: $2,685.12
- January 2013 Monthly Income Report total: $2,707.09
- December 2012 Monthly Income Report total: $2,287.97
- November 2012 Monthly Income Report total: $1,219.18
- October 2012 Monthly Income Report total: $3,213.87
- September 2012 Monthly Income Report total: $1,361.60
Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.
Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $1,484.10
Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $9,307.15
- Website Evaluation and Tips
- Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
- I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
- Project management software and call recording
- This includes some speaking and events
Podcast Sponsorship: $1,572.54
Hiring out my virtual assistant: $2,055.65
Practice of the Practice Consultants: $6,670.53
Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $9,991
Million Dollar Practice Mastermind: This is a mastermind group lead by Kasey Compton and myself. To apply and read more click here. $4,365
E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99: $5.28
One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $453.88
Start a Group Practice Mastermind: This Mastermind Group is limited to 12 people and is focused on the beginning stages of starting a group practice. How do you add a W2? How do you add a 1099? What contracts should you have in a private practice? How to set up systems? Alison Pidgeon teaches about group practice, does Q&A, and also you get hotseats. $3,029.31
Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice. $8,160.68
Clean-Up Month | Money: Alison, Kasey, and I all helped 13 people to clean up their money in their practice over four live webinars. $1,693.92
Passive Income Sources
Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $59.40
BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $675
Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0
Jeff Gunther’s SEO Course: $0
VA Referrals: $399
Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $9.51
NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0
Google Ads: $2.14
LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $0
SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $770
Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $600
Psychology Today: It’s a great way to build your practice. $0
Harris Group: Accountant for therapists $0
Practice Solutions: The best billing company for your private practice. $1,050.48
Gross Total: $55,079.57
Private Practice Expenses
1099 Counselors: $6,396.25
Rent and Utilities: $2,200
Marketing FB+YouTube+Twitter: $414.09
Charter Internet/website: $110
Practice of the Practice Profit Sharing: $0
Google Suite: $52.73
Virtual Assistants: $5,298.54
Drinks for the Office: $82 (see my blog post about should I offer drinks in my private practice)
IT Support and Hosting: $95
Family Health Insurance: $603.36
Other Consultants: $7,916.95
TOTAL EXPENSES: $23,876.65
Monthly Income Totals
Gross Income: $55,079.57 – Expenses: $23,876.65 = Total Net: +$31,202.92
REACH YOUR AMBITIOUS RESULTS
Let’s do some consulting.
Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .