How to Get to the Next Level of Private Practice
In trying to make money in private practice you have to know what stage you are in, are you:
- Starting a private practice, where you focus on keeping costs low and learning a lot!
- Growing a private practice, where you look at your use of time and start outsourcing a bit.
- Scaling a private practice, where you do the opposite of what you did under $100k, you outsource as much as you can and try to scale beyond yourself.
March Top Stories
One of the big shifts of going from a school counseling setting to private practice was my lack of having a regular rhythm. Having worked in education for 16 years, I was used to the rhythm of the school year and (crazy as it was), the rhythm of each day.
The first thing is to know what’s happening with your money. With your business, you want to know where the money is coming in. Where do people have debt to you? Why do people have debt to you? Why do they owe you money? Which insurance companies, if you take insurance, take 30 days to pay, two weeks to pay, or 90 days to pay?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on what to do while waiting for your website to go live.
In this episode, Joe Sanok talks with Dr. Taunya Lowe about her journey from public health into private practice into consulting. She started the ‘Riot Starter’ which teaches people how to start ‘riots’ in their lives and businesses in order to leave a legacy.
Low-Hanging Fruit on Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 284
This is episode one of the three-part podcast series, Website Roundtable. In this episode, John Clarke, Jaime Jay, and Perry Rosenbloom discuss the low-hanging fruit to do with websites. This includes making sure that every website decision you make correlates with the core values of your business. And, that you define who you want to serve first.
How to Get Clients Using Your Website | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 285
This is episode two of the three-part podcast series, Website Roundtable. In this episode, John Clarke, Jaime Jay, and Perry Rosenbloom discuss the more advanced ways to optimize your website. This includes SEO as well as ways to get people to your website through social media, paid advertising, and more!
The Future of Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 286
This is episode three of the three-part podcast series, Website Roundtable. In this episode, John Clarke, Jaime Jay, and Perry Rosenbloom discuss the future of websites. Each expert gives their opinion on what they believe lies in store for websites in the future as well as what technology they believe would improve websites.
In this episode, Joe Sanok speaks about how to optimize your practice and your time by making use of your spare time to do small things that are going to improve your business. For example, make a ‘Today’ list and a ‘Someday’ list in the notes section of your phone. Depending on what phase of practice you are in, the following are some things you can do in your spare time.
In this episode, Joe speaks to Kate and Katie about their partnership, how it came to be and what keeps it going strong. Even amidst, for example, hurricanes. One of their tips, from the get-go is to consider building up other means of income for when disaster strikes, i.e.: hurricane. They also cover invaluable tips and advice regarding sales and marketing.
In this podcast, Pia Silva chats to Joe Sanok about her company ‘Badass Your Brand’. She shares her journey of entrepreneurship and how she went from freelancing to starting her own business based on her husband’s expertise. Pia also speaks about how her company stands out from the rest within her industry.
Past Monthly Income Reports
People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!
2018 Private Practice Income
- How to make more in consulting than in therapy February 2018 $43,623.98
- How to Grow an Income and Impact January 2018 $40,658.50
2017 Private Practice Income: $456,983.53
- How to Grow a Private Practice December 2017 Income $32,044.57
- Costs of Starting a Private Practice November 2017 Income $43,930.55
- How to Scale a Business October 2017 Income $39,154.45
- How much money can a counselor in private practice make? September 2017 Income $29,227.97
- Private Practice Income August 2017 Income $35,382.59
- Is there money in private practice? July 2017 Income $62,227.47
- How do private practices make money? June 2017 Income $32,578.72
- How to Add Multiple Streams of Income May 2017 Income $31,329.66
- Make Money in Private Practice April 2017 Income $29,248.40
- How much do counselors make? March 2017 Income $33,780.54
- How much do therapists make? February 2017 Private Practice Income $28,062.84
- January 2017 Private Practice Income $28,686.11
2016 Private Practice Income: $323,047.89
- December 2016 Private Practice Income $26,390.37
- November 2016 Private Practice Income Report $29,365.76
- October 2016 Private Practice Income Report $37,487.87
- September 2016 Private Practice Monthly Income Report $21,233.43
- August 2016 Private Practice Monthly Income Report $23,402.56
- July 2016 Monthly Income Report $21,780.77
- June 2016 Monthly Income Report $41,700.26
- May 2016 Monthly Private Practice Income Report $22,925.73
- April 2016 Monthly Income Report $31,776.33
- March 2016 Monthly Income Report $27,512.81
- February 2016 Monthly Income Report $17,790.27
- January 2016 Monthly Income Report $20,862.33
2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week)
- December 2015 Monthly Income Report $20,030.69
- November 2015 Monthly Income Report $28,470.34
- October 2015 Monthly Income Report $23,215.45
- September 2015 Monthly Income Report $22,257.19
- August 2015 Monthly Income Report $23,330.67
- July 2015 Monthly Income Report $17,953.38
- June 2015 Monthly Income Report $28,680.91
- May 2015 Monthly Income Report $13,647.91
- April 2015 Monthly Income Report $18,397.42
- March 2015 Monthly Income Report $18,077
- February 2015 Monthly Income Report $10,258.02
- January 2015 Monthly Income Report $10,650.16
2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week)
- December Monthly Income Report $11,746.06
- November Monthly Income Report $11,695.30
- October Monthly Income Report $13,784.57
- September 2014 Monthly Income Report $7,084.45 (but took 2 weeks off for baby)
- August 2014 Monthly Income Report $11,541.71
- July 2014 Monthly Income Report $8,477.47 (Accompanying podcast)
- June 2014 Monthly Income Report $8,486.38
- May 2014 Monthly Income Report $8,113.28
- April 2014 Monthly Income Report $7,834.16
- March 2014 Monthly Income Report $10,645.70
- February 2014 Monthly Income Report $6,483.14
- January 2014 Monthly Income Report $4,834.57
2013 Annual Counseling Income: $54,513.97 (January-December 2013)
- December 2013 Monthly Income Report $4,774.58
- November 2013 Monthly Income Report total: $5,148.16
- October 2013 Monthly Income Report total: $4,689.99
- September 2013 Monthly Income Report total: $3,137.30
- August 2013 Monthly Income Report total: $3835.74
- July 2013 Monthly Income Report total: $5,691.65
- June 2013 Monthly Income Report total: $4,471.29
- May 2013 Monthly Income Report total: $6,022.91
- April 2013 Monthly Income Report total: $2,116.96
- March 2013 Monthly Income Report total: $2,476.92
- February 2013 Monthly Income Report total: $2,685.12
- January 2013 Monthly Income Report total: $2,707.09
- December 2012 Monthly Income Report total: $2,287.97
- November 2012 Monthly Income Report total: $1,219.18
- October 2012 Monthly Income Report total: $3,213.87
- September 2012 Monthly Income Report total: $1,361.60
Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.
Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $567.45
Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $10,752.45
Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $0
- Website Evaluation and Tips
- Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
- I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
- Project management software and call recording
- This includes some speaking and events
Podcast Sponsorship: $972.54
Hiring out my virtual assistant: $774.26
Practice of the Practice Consultants: $3,944.99
Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $13,677
E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99: $34.80
One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $453.88
Private Practice Start Phase Kit: This is the newest solution for starting a practice. It’s only $77 and helps people that are just starting a practice to thrive quicker, stay organized, and know exactly what to do. It includes an e-book, nine infographics, graphic quotes to use on Instagram to build a following, seven worksheets to learn how to attract an ideal client, and a worksheet to help you organize your first year of practice. $0
Practice of the Practice Magazine | Summer 2017: This magazine’s theme was “Start a Practice” stories and solutions for starting a private practice $0
Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice. $6,421.24
Passive Income Sources
Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $70.80
BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $750
Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0
Jeff Gunther’s SEO Course: $0
Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $30.35
NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0
Google Ads: $5.17
LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $0
SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $605
Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $400
Psychology Today: It’s a great way to build your practice. $0
Gross Total: $43,859.53
Private Practice Expenses
1099 Counselors: $7,174.25
Rent and Utilities: $2,065.25
Marketing FB+YouTube+Twitter: $2,100
Charter Internet/website: $110
Practice of the Practice Profit Sharing: $0
Virtual Assistants: $4,850
Drinks for the Office: $74 (see my blog post about should I offer drinks in my private practice)
IT Support and Hosting: $95
Family Health Insurance: $603.36
Other Consultants: $2,366.99
TOTAL EXPENSES: $20,857.88
Monthly Income Totals
Gross Income: $43,859.53 – Expenses: $20,857.88 = Total Net: +$23,001.65
REACH YOUR AMBITIOUS RESULTS
Let’s do some consulting.
Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .