Carole Cullen on Launching a Successful Group Practice with a Niche | FP 71

Are you nervous about hiring a business consultant because of the financial investment? What are some of the first steps that successful group practice owners have taken to scaling their practice? What are the unforeseen benefits to being a part of a group practice owner group?

In this podcast episode, Whitney Owens speaks with Carole Cullen about launching a successful group practice with a niche.

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Meet Carole Cullen

Image of Carole Cullen speaking with Alison Pidgeon about her self-pay couples therapy group practiceCarole Cullen is a Licensed Marriage and Family Therapist, AAMFT Clinical Supervisor and public speaker. She is a Certified Gottman Method and Emotionally Focused Therapist specializing in working with couples in crisis.

She has a group practice in Wake Forest, NC where she helps couples learn practical tools to reconnect with their partner and create lasting love.

Visit her website and connect on Instagram, Twitter, and Facebook.

In This Podcast

  • Carole’s steps to becoming a group practice owner
  • Are business consultants good investments?
  • Carole’s advice for Christian counselors

Carole’s steps to becoming a group practice owner

1 – Hiring a virtual assistant: The first step that Carole took to allow her the time and energy to focus on growing the business was hiring a virtual assistant.

The assistant took over phone calls, getting back to clients, and handles the hardcore, time-consuming admin so that Carole could lighten her workload to focus on the group practice.

2 – Converted her 1099 employees to W2: This took a lot of work because there are a lot of checkpoints to go through; organizing payroll, sorting out a handbook, onboarding new clinicians, and so forth.

3 – Hired a social media director: This employee is also a W2 and works for Carole to handle the social media aspect of growing the business.

Are business consultants good investments?

I think you will not lose money if you hire a consultant, you can only make more money because that investment, even though it feels like a lot upfront …., it is truly an investment in your company because your company will grow and you will create a foundation that is going to help the structure of your company grow the right way so that you will make money on that. (Carole Cullen)

By hiring a business consultant, you can get the ball rolling on creating a solid foundation from the very beginning of your group practice. Otherwise, if you hire a consultant a few months down the line, you may have to take a few steps backward to right the mistakes you made before taking any steps forward with your consultant.

Carole’s advice to Christian counselors

Always be open and gracious, recognize that not all people believe or are a part of the same faith, so to be open to what your client has to offer regardless of their faith is important. Let your client guide you in regard to receiving faith-based counseling or not.

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Meet Whitney Owens

Photo of Christian therapist Whitney Owens. Whitney helps other christian counselors grow faith based private practices!Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.

Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.

Thanks For Listening!

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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to

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