How To Raise Your Rates
Want to raise your private practice rate, but not sure how? Perhaps you need a little guidance. Because no matter what kind of business you have, every single year, you need to be raising your business rates.
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Should you add email or text-based counseling to your online practice?
Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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Finding a Home: Five things to Look for When Choosing a Practice Location
Private practice owners must consider having the optimal location that’s suited for both their needs and the populations they serve.
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Month Three: Trending Upward After the First Quarter
What does it look like three months into owning your own practice? There’s a lot of wins and you’re tasked with turning advancements into positive outcomes.
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Five Tips to Automate Your Private Practice
Spending more time doing administrative work for your practice than providing for your clients? It’s time to start automating your private practice.
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Be a Game Changer in Your Town
You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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Colleagues not Competitors: Building Professional Relationships with Your Peers
Being in private practice often means you miss colleague relationships. Networking and establishing relationships with those in your field is important too.
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What the HELL is Happening in Michigan? How HB 4325 will improve access to mental health
From Joe: Special thanks to Jeremy Zug from Practice Solutions for this article. Jeremy is also a consultant with Practice of the Practice and…
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4 Reasons Why Local SEO Fails And Tips
Local SEO can be a delicate art to master. Some local businesses struggle to boost their visibility in their area despite adding location-based keywords.
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Setting up expectations for when you hire a biller
If your business is growing, it’s time to get some help. It’s a good problem to have, but it’s okay to feel scared about trusting someone else with your billing.
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How to Start a Private Practice in One Day (almost $200)
UPDATE (06/28/18): When we created this video, Grasshopper was $12/month but now their cheapest plan is $29. Also, Grasshopper will not sign a BAA…
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3 Key Tips to Up Your Game as an Online Therapist
Being an online therapist can be a very rewarding career. With this freedom comes the responsibility of continually looking for ways to up our game.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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The Truth About Social Work Licensure and Out of State Reciprocity
From A Military Spouse That Moves Every Three Years Have you ever wondered what it is like to go to graduate school, complete 2000…
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Monthly Round Up Of Posts: August 2019
What an amazing August it has been and we hope that you are continually working towards your big goals, whatever they may be. If…
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The Secret About Your Ideal Caseload
How Many Clients Should You See Per Day In Private Practice? Are you trying to figure out how many people you need to see…
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Q&A: Online Marketing, Business Mistakes, HIPAA Compliance, & Marketing to Expats
Is it enough to invest in social web and directory presence but not in Facebook and other pay-per-click ads, etc? Start with what you…
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Starting Your Paperwork Off Right in Private Practice
Starting up a counseling practice isn’t actually that difficult- maybe you pick a name, get a business license and open a business bank account,…
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Q&A: Business Feedback, Best Camera Lighting, & Teletherapy
How do you know when to act on feedback from colleagues/friends on marketing material, website, etc.? The order of feedback matters, consider the overall…
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Q&A: How to Generate Leads, Business Location, & Marketing Events Ideas
What’s the fastest way to generate leads for a new clinician? 1099 is only being contracted for work Your goal is for the community…
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How to Name a Private Practice | Step-by-Step
This weekend a friend visited me. This isn’t any friend, he’s my best friend from college. We were roommates. Scheduled our graduate school classes…
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Get Results in Private Practice | July 2019 Monthly Income Report
This month was amazing, I really needed to slow down and think about how to move forward. In June, I sold my counseling practice….
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The Button Every Private Practice Website Needs
I remember what it was like to visit my first private practice website it had bright colors, many photos of seemingly happy people, and…
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Doing Time Evaluations in Career, Relationships, and Life
Maybe you’ve done a time study at work. Or you’ve said to yourself, “I’m only going to work on the yard for an hour,…
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Q&A: Business Location, Student Loan Debt, & Marketing Management
How to choose the right location for your practice Proximity to competitors, corner to be seen from multiple directions, stand-alone is the best Private…
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Networking to Grow your Practice
When you are first starting your private practice, the to-do lists are endless, and on top of that, it’s important to get out there…
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Cedric Bertelli Knows How the Brain Makes Wrong Predictions (and How to Change That) | PoP 387
Is your ideal client someone who has been through a trauma and is struggling to transform the negative emotional patterns that have been created?…
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How to Kill It in Private Practice: June 2019 Monthly Income Report
How to Get to the Next Level of Private Practice In trying to make money in private practice you have to know what stage…
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How Training My German Shepherd Puppy Enhanced My Empathy Skills
I always wanted a dog as a child, though asthma and allergies prevented my family from owning anything furry. We had fish, hermit crabs,…
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Monthly Round Up Of Posts: July 2019
We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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Expert Business Ideas for Your Private Practice
Rather than having that mentality we have in Grad School where we write the draft, we turn in the final polished paper and then…
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5 Common Challenges to Growing Clinically as a Therapist in Private Practice
“Teachers who are not actively involved in the learning process themselves, force their students to drink from stagnant water” Jean-Baptiste de La Salle As…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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Doing it for Myself: My First 30 Days of Private Practice
My practice started abruptly. You can learn about the birth of my practice in my last article here. I’ve heard that the first few…
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How Starting A Private Practice Killed My Social Life, And What I’m Trying To Do About It
After 10 months as a solo practice owner, I decided to take the big leap of starting a group practice. I was on an…
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Allow Technology To Help Your Practice Grow
If you are setting up a private practice and you want to make sure that you can allow it to grow as it needs…
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What is a Marketing Strategy, really? (3 of 3)
In my previous posts (part 1 and part 2) I discussed the first components of a marketing strategy for private practice: thinking about your…
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Our Top 10 Instagram Posts for 2019 Thus Far
With over 1900 subscribers and over 2000 Instagram posts on our feed, we are committed to sharing with you innovative ideas to start, grow…
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Ask Kelly Higdon: How do You Master Client Profiling and Client Acquisition?
Focusing on getting ideal client versus the pressure of needing to fill up your schedule Better to attract your ideal client from the beginning,…
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Different Self Care Ideas For Business Owners
If there’s one thing I know, owning a business is no walk in the park. It’s more like tripping in a pothole and getting…
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Our Top 10 YouTube Videos for 2019 Thus Far
Which phase of practice are you in? Starting? Growing? Maybe you’re scaling? I know that whichever phase of practice you’re in there are always…
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Ask Kelly Higdon: How do You Become a Lifestyle Entrepreneur?
How do you define your lifestyle first and then structure your business around that? When envisioning your day in business you have to get…
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Ask Kelly Higdon: What are the Mistakes/Successes when Starting a Counseling Practice?
Common Mistakes Counselors Make When Starting/Growing A Private Practice Not building your business around the life you want Not facing fears related to ideal…
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8 Self-Care Tips Every Online Counselor Needs to Know
Working from home can be a practical solution to improving the balance between your work and home life. I was ready to give up…
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How to Market Your Private Practice
You’re getting trained in the Gottman Method, maybe you’ve completed Level 1 or Level 2. You’re excited about getting more clients, but the phone…
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Monthly Round Up Of Posts: June 2019
In the blink of an eye half of the year is gone and we hope it’s been an amazing 6 months of 2019 for…
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How To Make Your Private Practice An Authority Source Online
Some say that authority is the secret to finding more clients and improving your business. I’m inclined to agree, particularly when it comes to…
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Creating Your Ideal Client Avatar
You want to work with more of your ideal clients, right? That’s awesome, but who are they? Who is your ideal client? What is…
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The Importance of Vision
You’ve heard the same thing over and over again: “Think big, dream bigger,” or my favorite, “It’s not about the destination, it’s about the…
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Systems That Save You Time in Group Practice
In our practice, we have found several systems that work to streamline our business and save us time. Every minute wasted, is money lost….
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How I Have Optimized My Website
If you are creating your own website or have hired someone to do it for you, here are some things to consider of how…
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How to Set Your Business Rates
There are a couple of things that I recommend to get the most out of your private pay clients and I don’t mean just…
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Private Practice Numbers | May 2019 Monthly Income Report
How to Get to the Next Level of Private Practice In trying to make money in private practice you have to know what stage…
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3 Tips on Outsourcing Billing
As your private practice grows, you may want to think about bringing on a biller or hiring a billing company. This may especially be…
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What is a Marketing Strategy, really? (2 of 3)
In my previous post, I shared some thoughts on what marketing is about and discussed the first component of a marketing strategy. In this…
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My Leap: Thrusting Myself into Private Practice
I want to have my own practice and work for myself. I want to maximize my earning potential and work with my ideal client….
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Should You Take Medical Insurance or Go Private Pay?
Should take insurance in your private practice or should you go private pay? Whatever your private practice is, it’s a big decision whether you…
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Where to Spend Your Time in Your Counseling Practice
How do you spend your time in your private practice? Where do you put your time in? What is the most effective use of…
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Avoid the Summer Slump in Private Practice
For many private practices, they experience a “summer slump.” Summer is a time when people go on vacations, spend time away, and may feel…
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Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Getting Things Done with David Allen
The 6 Horizons of Focus Ground: Calendar/actions This is the ground floor – the huge volume of actions and information you currently have to…
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12 Mistakes New Private Practices Should Avoid
In starting a private practice, people screw up a lot of things. We have helped over a thousand practices start, grow, and scale. We’ve…
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Fee Setting for an Online Counseling Practice
As you establish your online counseling practice, it is important to determine your fee structure. Fortunately, this process is very similar to establishing fees…
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Your Private Practice Office Do’s and Dont’s
When it comes to private practice offices, there is a delicate balance to achieve. This is because you not only have to create a…
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Five Things You Can Do Today to Start Achieving Your Goals
When we think about setting goals for our business, our practice, we can look at that as the first step. Then it is important…
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Celebration as Marketing
My business celebrated its first birthday in February. Note that I didn’t say my business celebrated its first year in operation. Gratitude is a…
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3 Things I Learned in My Search for Office Space
I’ve touched on before some of the more important lessons I learned in starting my own private practice. One of the most important decisions…
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Social Media VS Search Medium
I think there’s a paradigm shift going on here that many of us are starting to figure out. For every new social media platform…
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Star Wars Intergalactical Counseling Edition Featuring a Stormtrooper
Our YouTube series this month is a Star Wars Intergalactial Counseling Edition. We talk to different Star Wars characters and identify their inner turmoil…
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What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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The Importance of Energy Efficiency
Our field places a great emphasis on self-care for clinicians and their clients for good reason. People encounter numerous stressors throughout their daily lives…
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Which Social Media Sites Should You Use and How to Use Them
Do you find yourself scratching your head when trying to figure out which social media platforms to use in marketing your practice? Do you…
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Star Wars Intergalactical Counseling Edition Featuring Darth Vader
Our YouTube series this month is a Star Wars Intergalactial Counseling Edition. We talk to different Star Wars characters and identify their inner turmoil…
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My Journey in Providing Health Insurance to my Employees
My passion within this field, as I am sure it is for many of you, is providing high-quality care. When transitioning my solo practice…
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Top Tips For Decorating Your Office Well
The modern workplace has a lot of different demands to the workplaces of old. Where going to work was an outright chore, with boring…
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5 Ways to Address Inadequacy and Shame When Starting a Private Practice
Therapists spend hundreds if not thousands of hours studying and learning how to help people. But most of us have never learned how to…
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Star Wars Intergalactical Counseling Edition Featuring Chewbacca
Our YouTube series this month is a Star Wars Intergalactial Counseling Edition. We talk to different Star Wars characters and identify their inner turmoil…
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The Perfect Private Practice Ideas For Empathetic Individuals
There’s a strange notion in the world of business that all entrepreneurs need to be cold and calculating individuals who are only interested in…
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Star Wars Intergalactical Counseling Edition Featuring Luke Skywalker
Our YouTube series this month is a Star Wars Intergalactial Counseling Edition. We talk to different Star Wars characters and identify their inner turmoil…
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Monthly Round Up Of Posts: April 2019
April has flown by in the blink of an eye. And as usual, it has been jam-packed. On the podcast, we had a series…
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When Social Media Goes South, Do These 3 Things
If you have a growing business it is likely that you will experience negative or challenging feedback on your social media platforms. The experience…
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3 Tools That Will Save You Time When Running A Private Practice
Running your own private practice can be rewarding, but let’s not act as if it isn’t hard work. You’re in charge of everything, which…
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Social Media: A Necessity in Today’s Online World
In today’s changing world, more and more dominated by millennials, social media for therapists is a necessity. Word of mouth is one, but a…
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Buying A Private Practice
Most people are not in the market to buy a private counseling practice. Most people are not having a casual conversation about the possibility…
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Attracting Wealth
I was recently listening to a podcast and the guest, a multimillionaire who also went bankrupt (and rebuilt his fortune), stated matter-of-factly, “I have…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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Why You Don’t Do Anything With Ideas
How many people stood in terrible weather, with a smartphone in their pocket, waiting for a taxi and thought, “This is ridiculous, I wish…
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How to Network Locally
Are you just starting your private practice and are not sure how to get more referrals? You’ve got your website set up and are…
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Considerations When Adding An Additional Practice Location
Maybe you’re at the point in your practice where you have more potential clients that need your service than the time or space to…
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Jaime Masters Wants You To Be A Millionaire
I speak with Jaime Masters about being a millionaire and the mindset behind that! Aspiring Millionaires Even if at the moment you don’t know…
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6 Ways to Make Extra Income with Online Counseling
As you build your online counseling practice, you may be interested in ways to supplement your income as your practice grows, make extra income…
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How to Create a Logo for Your Counseling Practice
Your logo represents the face of your practice. It shows up on your website and business cards. It reflects who you are and what…
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3 Ways to Do Verification of Benefits
One of the most important processes you will complete in your time as an insurance-based practice is completing the verification of benefits. What is…
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How to Use Instagram to Promote your Blog Posts
Using content marketing to promote your practice is crucial in today’s digital world. You’ve studied hard and done a ton of training to become…
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Branding your Practice – Color Scheme and Fonts
When it came to figuring out how to brand my practice, it was a little confusing at first. There are so many ideas out…
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Jon Vroman Wants You To Live in The Front Row
I speak with Jon Vroman about living life in The Front Row, what it takes to be a Front Row Dad, being your true…
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Monthly Round Up Of Posts: March 2019
What a great month March was! We launched our 8th cohort with Next Level Practice and we had some wonderful guests on the podcast…
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A Quick Guide to Content Creation
Why Create Content? We have to ask ourselves why are we spending time creating something when there’s so much information out there? Well for…
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There’s the Generalist, the Niche and Specialty, and Then There’s This…
My best friend and I go back about a decade in our friendship. We met in high school and didn’t become close until I…
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