Q&A: How to Generate Leads, Business Location, & Marketing Events Ideas
What’s the fastest way to generate leads for a new clinician? 1099 is only being contracted for work Your goal is for the community…
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Q&A: Business Location, Student Loan Debt, & Marketing Management
How to choose the right location for your practice Proximity to competitors, corner to be seen from multiple directions, stand-alone is the best Private…
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Monthly Round Up Of Posts: July 2019
We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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5 Common Challenges to Growing Clinically as a Therapist in Private Practice
“Teachers who are not actively involved in the learning process themselves, force their students to drink from stagnant water” Jean-Baptiste de La Salle As…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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Ask Kelly Higdon: How do You Master Client Profiling and Client Acquisition?
Focusing on getting ideal client versus the pressure of needing to fill up your schedule Better to attract your ideal client from the beginning,…
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Ask Kelly Higdon: What are the Mistakes/Successes when Starting a Counseling Practice?
Common Mistakes Counselors Make When Starting/Growing A Private Practice Not building your business around the life you want Not facing fears related to ideal…
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How to Market Your Private Practice
You’re getting trained in the Gottman Method, maybe you’ve completed Level 1 or Level 2. You’re excited about getting more clients, but the phone…
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Creating Your Ideal Client Avatar
You want to work with more of your ideal clients, right? That’s awesome, but who are they? Who is your ideal client? What is…
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Where to Spend Your Time in Your Counseling Practice
How do you spend your time in your private practice? Where do you put your time in? What is the most effective use of…
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Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Monthly Round Up Of Posts: April 2019
April has flown by in the blink of an eye. And as usual, it has been jam-packed. On the podcast, we had a series…
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Buying A Private Practice
Most people are not in the market to buy a private counseling practice. Most people are not having a casual conversation about the possibility…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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How to Master the Innovation Process
Why do you want to innovate? When people want to innovate, we want to look at the reason why. Why do you want to…
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Monthly Round Up Of Posts: February 2019
2019 is showing no sign of slowing down! February was jam-packed and we covered some great topics such as how to create recurring revenue…
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How to Spark Your Innovation and Creativity
If you really think about it, where and when do our big ideas start? It’s usually when we’ve slowed down. Maybe when you’re in…
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Stop Asking People to be Your Mentor and Try This Instead
I never considered myself having a mentor until I graduated from high school; I was part of a growing non-profit and this person I…
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How to Slow Down to Spark Innovation
In this 4 part series we’re going to talk all about: How to slow down How to make it a priority Why it matters…
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Monthly Round Up Of Posts: January 2019
And just like that January is wrapped up! 2019 certainly started off with a bang. Some phenomenal guests were featured on the podcast and…
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Monthly Round Up Of Posts: December 2018
In the month of December we looked at social media and blogging for your practice, how to handle sales negotiations and first steps to…
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Setting Up Systems For Your Practice – For Beginners
Something that has helped me in my practice is implementing a few systems for when a potential client calls or emails me for a…
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First Steps to Get a Website Up For Your Private Practice
Creating a well designed website for your private practice is very important in marketing your practice online. It is the business card and face…
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Allan Dib Has a One Page Marketing Plan for You | PoP 344
Struggling to identify your target market or craft the perfect marketing message? Maybe you’ve already done this but you’re not sure how to capture…
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A Formula for Success that Actually Works
You’ve heard the pitch before: “Do you want to be successful? Are you tired of living a mediocre life and are feeling stuck? Well,…
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Reflection and Growth
Where do you need to stretch? I was recently having a discussion with a group of people about what their “growth edge” was from…
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Self Doubt and Starting a Private Practice
The decision to start a private practice can be an anxiety ridden one for most therapists. Many therapists come to me saying things like,…
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Juggling Family Time and Building a Practice
As I have begun to build my practice this past year, something that is clear, and I’m sure resonates with everyone here, is the…
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The 4 Most Important Things I Learned While Starting My Private Practice
Truth be told, I never really considered opening up my own private practice. It was always an interest of mine to work in a…
Read More![Jaime Masters is an Eventual Millionaire [reverse podcast]](https://www.practiceofthepractice.com/wp-content/uploads/2018/12/342-330x186.png)
Jaime Masters is an Eventual Millionaire [reverse podcast] | PoP 342
Are you starting, growing or scaling your practice? Are you a specialist or a generalist? Do you know how important it is to slow…
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Busting Myths About Starting in a Private Practice While Pre-Licensed
In talking with numerous pre- and provisionally-licensed clinicians, I’ve found there are several misconceptions about getting into a private practice while being pre-licensed. These…
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Monthly Round Up Of Posts: November 2018
In the month of November we tackled topics such as how to market yourself as a consultant, how to run an online counseling practice…
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Richard Chapo is an Internet Lawyer and You’re Doing Some Things Wrong | PoP 340
Do you have an attorney who understands business law in your state? Do you have safeguards in place to protect yourself online? Have you…
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It’s Never Too Early to Begin Private Practice
Graduate school, a place I never thought I’d end up in my lifetime. But here I am in the last 6 months of my…
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Get Exposure for Your Practice Through In-Person Networking Events
A great way to increase the visibility of your practice and increase your clients is by networking. This can be carried out either in-person…
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It’s All About Relationships: Networking Locally to Build a Client Referral Base
Starting a private practice is exciting! It can also be daunting, overwhelming and exhausting. The concept is simple: rent a space, hold therapy sessions…
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How To Promote Your Business On A Small Budget
One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for…
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5 Things to Accomplish Before Beginning Your Online Counseling Practice
Are you thinking about starting your own online private practice? Are you feeling nervous or uncertain about how best to get started? Not sure…
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A Step-by-Step Guide Through The Consulting Process
Assuming you have an email list, you have some sort of inbound marketing, you’ve grown a specialty and an audience, now it’s time to…
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What Manufacturing Companies Can Teach Private Practice Owners
I became accustomed to living in gray, both in my worldview and in my professional life. Then I was hired as an independent contractor…
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Katie Englert Started Practikat | PoP 337
Are you starting or growing your private practice? Struggling to find resources for your practice all over the web? Have you ever heard of…
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How To Set Your Consulting Fees
One of the biggest questions that I get asked is ‘how do I set my fees for consulting?’ What Are You Already Making? If…
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Christopher Lochhead On Living A Legendary Life | PoP 336
Are you living a legendary life? What sort of entrepreneur are you? Are you designing your own life? In this podcast episode, Joe Sanok…
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Caring And Compassion Fatigue
There I was, having the same kinds of nightmares I ask my clients about. A week before, I had just witnessed my client in…
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Christopher Lochhead Wants You To Be a Small “E” Entrepreneur And He Hates Pickles | PoP 335
As an entrepreneur, do you focus on the problem or the solution? Do you think that being ‘different’ is a negative thing? What sets…
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Christopher Lochhead Wants Your Practice to Niche Down | PoP 334
How familiar are you with the term ‘niche’? How do you differentiate your business or the way you run it? Do you believe in…
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Instagram Stories And Highlights: How You Can Use Them To Showcase Your Practice
I love using Instagram stories to share information about my practice and my services. I want to share a small breakdown of how I…
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It’s A Marathon, Not A Sprint: The Reason Why Energy Conservation Is Important
Making the decision to go into private practice is an anxiety inducing endeavor. In my experience consulting with a number of therapists over the…
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Monthly Round Up Of Posts: October 2018
In the month of October we had a diversity of articles talking about how to decorate your office with purpose to using a virtual…
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How to Run an Online Counseling Practice
Are you wanting to get involved in online counseling? Q&A was part of Next Level Practice, the most supportive community for therapists starting a…
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The Unplanned Day Of Networking
Some people may consider networking to be a necessary evil in the professional world. It doesn’t have to be a daunting task. Occasionally opportunities…
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Quick Tips For Networking
When I volunteered to write blog posts for another therapist’s page, I was excited. I like being able to connect with new people and…
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3 Ways To Get Paid More Without Working Harder
“How to I get paid more?” is a question that I am asked on a weekly basis by clinicians from all over the country….
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Why Linking Your Social Media Posts To Your Blog Is Important
We have all heard it before, the importance to blog! Blogging is a way to easily share your expertise and a way to help…
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How to Attract Adolescents as Your Ideal Client
Is your ideal client adolescents? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video,…
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An Abundance Mentality And Your Ideal Client
Have you ever talked to your clients about the difference between a scarcity consciousness and an abundance mentality? Here’s the example that I use…
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Decorating Your Private Office With Purpose
First impressions are everything! This is important to remember when planning to decorate your office. You don’t have to have a degree in interior…
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6 Reasons To Add Online Counseling To Your Practice
Have you been thinking about adding online counseling to your in-person practice? Or are you looking to start your own practice and are thinking…
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The Importance of Investing in Yourself
It is so exciting to finally have your private practice started! Congratulations! I know the money is tight right now. Maybe you were able…
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Social Media Sprint: How To Optimize Twitter And Instagram | PoP 330
Does your ideal client spend a lot of time on Twitter and/or Instagram? Do you know how to use Twitter to effectively market your…
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When to Leave Your Full-Time Job for Private Practice
Are you currently in part-time private practice and in a full-time job? Q&A was part of Next Level Practice, the most supportive community for…
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Social Media Sprint: How To Optimize LinkedIn And Pinterest | PoP 329
Are you wanting to have more of a business presence on social media? Are you aware of the benefits LinkedIn could have to your…
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The Benefits Of Starting A Counseling Practice In A Small Town
After working in “the big city” for many years of my career I decided to take a big risk. I left my job and…
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Social Media Sprint: How To Optimize Facebook | PoP 328
Do you have a Facebook business page but you’re not sure what to post? Are you posting content that is relevant to your ideal…
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Embracing Entrepreneurial Anxiety
The waters may be cold but you still need to jump in and swim. This line came to my mind this past weekend when…
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How to Prepare for Private Practice in Grad School?
Are you currently in Grad School, but are wanting to go into private practice when you graduate? Q&A was part of Next Level Practice,…
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Monthly Round Up Of Posts: September 2018
In the month of September we had wonderful articles talking about everything from how to deal with no-show clients to how to get your office…
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Laura Long Helps Badass Brands | PoP 326
Are you stuck with an idea and not sure how to execute it? Do you feel like you may have some analysis paralysis? Do…
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A Few Practical Tips That Helped Me Establish My Paper & Process Systems
I’ve been in private practice for almost two years now and there have been so many new things that I’ve had to learn along…
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Who Needs Online Counseling?
Why would anyone need online counseling? I asked myself the same thing in early 2016…. At that time, I had a coworker who was…
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20 Podcasts To Listen To Now
I’m going to share with you my favorite podcasts. Of course I love my own podcast, the Practice of the Practice podcast where we help people have innovative ideas to start, grow, and scale their private practices. This is for people that have a counseling private practice, massage therapy, chiropractors, attorneys – all sorts of people with a private practice….
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3 Easy Ways to Generate Ideas for Content Marketing
Content marketing is a great way to bring ideal clients into your practice. However, if you’re not familiar with the process of creating content…
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Should I Give My Private Practice a Generic Name?
Are you in the process of naming your private practice? Q&A was part of Next Level Practice, the most supportive community for therapists starting…
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Importance of Building Community
When I first started my private practice and hung up my shingle (ahem, published my website), I thought I was ready. I’d recently moved…
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Taking The Leap
What Are You Waiting For? I have been in private practice full time now for 7 months at the time of this writing….
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Stay The Course
You decided to start your own practice. Easier said than done. Creating a practice is a journey. It’s life changing and it can be…
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How To Transition Mid-Career To A Counseling Practice
Like many other professions in the mental health field, clinical counseling through a private practice is exceedingly rewarding. You help people, working with them…
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Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
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Where To Invest Your Time And Money To Get The Best ROI | PoP 321
Are you just starting a practice and not sure where to invest your time and money so that you can get the best ROI?…
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Ways to Keep Focused When Starting a Private Practice
You did it! You finally took the plunge and started your own private practice. Now what? How do you keep focused when starting a private…
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How to Schedule Your Day
Wonder how to schedule your day? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this…
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Perry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private Practice I PoP 318
Are you stumped for ideas on how to get people through the doors of your private practice? Ever wondered how successful private practice owners…
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Is a Mastermind Right for You? BONUS
Are you wanting to grow your private practice into a group practice? Do you currently run a six- to seven-figure practice, and are wanting…
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Business Development: How to Start a Group Private Practice
Today I am addressing a few questions I often receive about starting a group private practice. Percentage Split Within A Group Practice On-boarding Phase…
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How do You Allocate Time When Building Your Practice?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Rent Options for Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
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In-Session Time Management
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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When and How to Work On Your Business Ideas
One of the biggest questions that I get is ‘when do I work my big idea?’ Maybe you have a private practice and it’s…
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How do You Network With ‘Cold’ Contacts?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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What is Involved in Adding a 1099 to Your Practice?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Joanne Kim On The Six Steps To Start A Private Practice I PoP 314
Are you stuck in a job that is draining you emotionally and physically but you are just lacking motivation or guidance on how to…
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How to Market Your Private Practice Online
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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When To Leave A Full-Time Job With Patrick Schultz I PoP 313
Still working a full-time job and dreaming about the day you hand in your resignation? Is there a support system or network of people…
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Should You Use Your Own Name in Your Counseling Business Name?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Personal Versus Business Listing on Psychology Today
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Networking that is not Slimy with Theresa Leskowat I PoP 311
How do you plan on growing your business? Do you believe in the power of networking or do you think it comes across as…
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How do You Network?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Kim Parker on Having a Part-Time Private Practice and a Full-Time Job I PoP 310
Are you currently working in a full-time job but dreaming of starting your own private practice? Do you think your goals to open your…
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When do You Know You’re Ready to Add a Clinician to Your Practice?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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