Search Engine Optimization: The First 3 Steps
Here we will cover the first 3 steps that you should be taking if you want to get your website found by more potential…
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Monthly Roundup Of Posts: March 2020
There is a lot going on in the world right now and at the best of times, it has been difficult to remain optimistic….
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7 Questions to Ask when Starting a Group Practice
Starting a group practice is not for the faint of heart. I know, because I went through this process last year. I transitioned my…
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A Guide to Training Your Virtual Assistant
Once you’ve hired your virtual assistant you will now need to train them and in order to do this you need to ensure that…
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How to Hire a Virtual Assistant
Whether you want to hire a virtual assistant from a company, find someone on Upwork or hire someone local to you, these are all…
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Handing Over Duties to Your Virtual Assistant
There are many different tasks a virtual assistant can provide for you and it’s important to keep in mind that these will probably not…
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What’s Working in Private Practice?
Have you started or are thinking about starting your own private practice? Are you looking to be surrounded by like-minded people who you can…
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4 Benefits of Virtual Assistants
A virtual assistant can help free up time in your day to day so that you can focus on growing your business. Here is…
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5 Myths That Are Keeping You From Innovation in Your Private Practice with Daniel Fava | PoP 440
Do you really have to wear all the hats in your business? When do you get more done? What can you do to ensure…
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Monthly Round Up Of Posts: February 2020
We hope you are working hard towards achieving your goals but also taking some time out to breathe and gather your thoughts so that…
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What If I Can’t Sell My Small Business?
These are the options you have if for some reason you can’t sell your small business, and we have five of them! 1. Optimize…
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How to Find a Buyer for your Business: 5 Ways to Find a Buyer
I’m going to help you with five ways to find the right buyer for your small business! 1. Look for natural buyers inside your…
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How to Scale a Group Practice
If you’re ready to go from being a small group practice to a mega group practice this is exactly what you have to do….
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How to Value a Small Business in 5 Steps: #5 Will Surprise You
I’m going to be sharing with you exactly how to value your company before you sell it and trust me, number five is gonna…
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Preparing to Sell Your Business: 5 Steps You Have to Nail
We are talking all about what you need to do to prepare your small business in order to sell it. These are 5 steps…
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JP McAvoy on How to Level Up a Local Business Through Podcasting and How to Prepare to Sell a Business | PoP 432
Have you ever thought about expanding your business beyond your practice? Ever wondered how you could level up your business through podcasting? Maybe you…
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Monthly Round Up Of Posts: January 2020
It’s 2020, welcome! Can you believe that we are already at the end of the first month of the year! We hope that your…
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How To Set Up A Monthly Marketing Plan
I am going to give you 3 steps to create your monthly marketing plan that you can use every single month. 1. A/B Test…
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The Difference Between A W2 Vs 1099 Employee
W2 Traditional employee Part of your team Has a supervisor Can be given tasks, schedule and dress code 1099 Independent contractor Completes the…
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Expert Tips On Private Practice
Some of the guests we have had on the podcast share some expert tips on steps you can take to level up in your…
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Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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Expert Methods to Slow Down
We take a look back at some wonderful insights shared from previous guests on the podcast on how to slow down: Dr. Kelly Flanagan…
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Biggest Myths In Taking Insurance In Private Practice
In this series we share a new exciting topic all about insurance in private practice. Billing and insurance expert, Jeremy Zug, and Joe Sanok cover it all.
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Novice Entrepreneur Guide: Why Your Small Business Needs a Virtual Assistant
The idea of running a business by yourself may seem attractive, but it’s impossible to handle everything alone. A virtual assistant is just what you need.
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Fraud, Audits and Not Screwing Over Your Business 3 of 5 with Jeremy Zug | PoP 404
In this podcast episode, Joe Sanok speaks with Jeremy Zug all about fraud, audits and what to do to prepare and be equipped to meet the legal requirements.
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Insurance Terms You Need to Know 2 of 5 with Jeremy Zug | PoP 403
In this podcast episode, Joe Sanok speaks with Jeremy Zug about all the insurance terms you need to know in private practice, with examples to help you understand along the way.
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Biggest Myths in Taking Insurance in Private Practice 1 of 5 with Jeremy Zug | PoP 402
In this podcast episode, Joe Sanok speaks with Jeremy Zug about insurance myths from practicing in the state you live, to private pay.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Jonathan Levi Wants You to Be Super Human and to Launch More Courses | PoP 400
Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
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How To Raise Your Rates
Want to raise your private practice rate, but not sure how? Perhaps you need a little guidance. Because no matter what kind of business you have, every single year, you need to be raising your business rates.
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Should you add email or text-based counseling to your online practice?
Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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Five Tips to Automate Your Private Practice
Spending more time doing administrative work for your practice than providing for your clients? It’s time to start automating your private practice.
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The five most common questions I get on leveling up a private practice | PoP 399
When should I level up my rent? When should I add clinicians? How do I rank higher on Google? How do I make more money? How do I leave my full-time job?
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How to Raise Your Rates | PoP 397
Why do you need to raise your rates? When should you raise your rates? And how exactly do you raise your rates?
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How to Start a Private Practice in One Day (almost $200)
UPDATE (06/28/18): When we created this video, Grasshopper was $12/month but now their cheapest plan is $29. Also, Grasshopper will not sign a BAA…
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Holly Chantal on Setting Yourself Apart | PoP 396
In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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3 Key Tips to Up Your Game as an Online Therapist
Being an online therapist can be a very rewarding career. With this freedom comes the responsibility of continually looking for ways to up our game.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Monthly Round Up Of Posts: August 2019
What an amazing August it has been and we hope that you are continually working towards your big goals, whatever they may be. If…
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Ask the Expert Clay Cockrell on Online Counseling | PoP 393
In this podcast episode, Joe Sanok speaks to Clay Cockrel from onlineconseling.com about the opportunity of counseling online, how to start your online counseling practice, and some valuable tips on how to make it work.
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The Secret About Your Ideal Caseload
How Many Clients Should You See Per Day In Private Practice? Are you trying to figure out how many people you need to see…
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Should I Start Another Business for Consulting, What About Liability, and Extra Trainings PLUS more Q&A | PoP 392
Wondering whether you should work on building your own private practice and branding under your own name? Do you need to start a separate…
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Q&A: Online Marketing, Business Mistakes, HIPAA Compliance, & Marketing to Expats
Is it enough to invest in social web and directory presence but not in Facebook and other pay-per-click ads, etc? Start with what you…
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3 Things To Consider When Choosing Business Tech
In the modern world, it is nigh-on impossible to run a business without significant investment in technology. Tech is the driving force behind businesses…
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Tom Libelt Escaped Communist Poland and Wrote 5,000 e-books | PoP 390
What are the reasons you choose to make certain decisions in business? What are the traits of some of the most successful people? How…
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Q&A: Business Feedback, Best Camera Lighting, & Teletherapy
How do you know when to act on feedback from colleagues/friends on marketing material, website, etc.? The order of feedback matters, consider the overall…
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The Five Numbers You Have to Know in Private Practice | PoP 389
Do you know who makes the most money in your business? What is the ROI on your marketing efforts? When looking at exactly how…
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Q&A: Business Location, Student Loan Debt, & Marketing Management
How to choose the right location for your practice Proximity to competitors, corner to be seen from multiple directions, stand-alone is the best Private…
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Monthly Round Up Of Posts: July 2019
We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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Expert Business Ideas for Your Private Practice
Rather than having that mentality we have in Grad School where we write the draft, we turn in the final polished paper and then…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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How to Set Your Private Practice Rates (and How to Raise Them) | PoP 384
Are you still struggling with figuring out how to set your rates? Maybe you want to raise your rates but are not sure how…
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Ask Kelly Higdon: How do You Master Client Profiling and Client Acquisition?
Focusing on getting ideal client versus the pressure of needing to fill up your schedule Better to attract your ideal client from the beginning,…
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Ask Kelly Higdon: How do You Become a Lifestyle Entrepreneur?
How do you define your lifestyle first and then structure your business around that? When envisioning your day in business you have to get…
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Ask Kelly Higdon: What are the Mistakes/Successes when Starting a Counseling Practice?
Common Mistakes Counselors Make When Starting/Growing A Private Practice Not building your business around the life you want Not facing fears related to ideal…
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8 Self-Care Tips Every Online Counselor Needs to Know
Working from home can be a practical solution to improving the balance between your work and home life. I was ready to give up…
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How to Market Your Private Practice
You’re getting trained in the Gottman Method, maybe you’ve completed Level 1 or Level 2. You’re excited about getting more clients, but the phone…
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Monthly Round Up Of Posts: June 2019
In the blink of an eye half of the year is gone and we hope it’s been an amazing 6 months of 2019 for…
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How To Make Your Private Practice An Authority Source Online
Some say that authority is the secret to finding more clients and improving your business. I’m inclined to agree, particularly when it comes to…
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Creating Your Ideal Client Avatar
You want to work with more of your ideal clients, right? That’s awesome, but who are they? Who is your ideal client? What is…
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Systems That Save You Time in Group Practice
In our practice, we have found several systems that work to streamline our business and save us time. Every minute wasted, is money lost….
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How I Have Optimized My Website
If you are creating your own website or have hired someone to do it for you, here are some things to consider of how…
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How to Set Your Business Rates
There are a couple of things that I recommend to get the most out of your private pay clients and I don’t mean just…
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3 Tips on Outsourcing Billing
As your private practice grows, you may want to think about bringing on a biller or hiring a billing company. This may especially be…
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Scott Reib is a Business Attorney aka How to Not Be Sued | PoP 379
Do you have an attorney you use in your business? If not, are you wondering how necessary it is and what value they could…
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Should You Take Medical Insurance or Go Private Pay?
Should take insurance in your private practice or should you go private pay? Whatever your private practice is, it’s a big decision whether you…
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Where to Spend Your Time in Your Counseling Practice
How do you spend your time in your private practice? Where do you put your time in? What is the most effective use of…
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Getting Things Done with David Allen | PoP 376
Do you have a long to-do list and just feel overwhelmed by it all? How are you prioritizing your tasks every day? What if…
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Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Getting Things Done with David Allen
The 6 Horizons of Focus Ground: Calendar/actions This is the ground floor – the huge volume of actions and information you currently have to…
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Your Private Practice Office Do’s and Dont’s
When it comes to private practice offices, there is a delicate balance to achieve. This is because you not only have to create a…
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Five Things You Can Do Today to Start Achieving Your Goals
When we think about setting goals for our business, our practice, we can look at that as the first step. Then it is important…
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Celebration as Marketing
My business celebrated its first birthday in February. Note that I didn’t say my business celebrated its first year in operation. Gratitude is a…
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3 Things I Learned in My Search for Office Space
I’ve touched on before some of the more important lessons I learned in starting my own private practice. One of the most important decisions…
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Everybody Hurts, Sometimes aka How to Change the World
When you see it, you can’t unsee. It is literally everywhere. I’ll tell you what I’m talking about in a second. First, think back…
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My Journey in Providing Health Insurance to my Employees
My passion within this field, as I am sure it is for many of you, is providing high-quality care. When transitioning my solo practice…
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Monthly Round Up Of Posts: April 2019
April has flown by in the blink of an eye. And as usual, it has been jam-packed. On the podcast, we had a series…
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Should I Start A Group Private Practice? Five Questions for Private Practice | PoP 370
Have you been considering moving from a solo to group practice? Do you know what this change will entail? How much more financially viable…
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Buying A Private Practice
Most people are not in the market to buy a private counseling practice. Most people are not having a casual conversation about the possibility…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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How Do I Get More Ideal Clients In My Private Practice? Five Questions for Private Practice Series 4 of 5 | PoP 369
Why should you focus on getting your ideal client? Do you know how to attract your ideal client? How can identifying and attracting your…
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How to Network Locally
Are you just starting your private practice and are not sure how to get more referrals? You’ve got your website set up and are…
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Considerations When Adding An Additional Practice Location
Maybe you’re at the point in your practice where you have more potential clients that need your service than the time or space to…
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How Do I Set My Rates In Private Practice? Five Questions for Private Practice Series 3 of 5 | PoP 368
Are you struggling with figuring out how to set your rates in private practice? Not sure how often you can raise your rates? Want…
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How to Create a Logo for Your Counseling Practice
Your logo represents the face of your practice. It shows up on your website and business cards. It reflects who you are and what…
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How Much Time Should I Spend on My Private Practice? Five Questions for Private Practice Series 1 of 5 | PoP 366
How much time should you spend working on your private practice? We might call this time “operational hours.” These are hours like networking, building…
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Monthly Round Up Of Posts: March 2019
What a great month March was! We launched our 8th cohort with Next Level Practice and we had some wonderful guests on the podcast…
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How to Name a Business | PoP 361
Are you struggling to name your business? Feeling overwhelmed by all the things it takes to start a private practice? Do you find yourself…
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Here’s Why Content Is King
In general, people are really overwhelmed and busy. Think about who you actually listen to, who do you follow on a regular consistent basis?…
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The Five Most Important Questions for Private Practice: An Authoritative Guide
How much time should I spend on my private practice? Should I take insurance in my private practice? How do I set my rates…
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Monthly Round Up Of Posts: February 2019
2019 is showing no sign of slowing down! February was jam-packed and we covered some great topics such as how to create recurring revenue…
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Easy Ways to Save Money and Boost Profits when Running a Private Practice
If you run a private practice, then you will understand how stressful it can be at times. After all, you need to look out…
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How to Rebuild a Practice When People Leave with Dr. Larry Beer | PoP 358
How do you bounce back from a set back that could potentially damage your business? Do you set time aside for those things that…
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5 Things I Learned After Adding My First Clinician
I’ve touched on before some of the more important lessons I learned in starting my own private practice. And I’ve been fortunate enough that…
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Becoming an Expert and Staying Relevant
I have a colleague with whom I consult regularly. One of the nice things about this trusting relationship is that I have the space…
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On Being a Therapist…and Mother and Business Owner
When I first started out on this journey of becoming who I am today, I had no idea what was ahead of me. If…
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Stop Asking People to be Your Mentor and Try This Instead
I never considered myself having a mentor until I graduated from high school; I was part of a growing non-profit and this person I…
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Building Your Billing Systems: Part 2
“In order for any business to succeed, it must first become a system so that the business functions exactly the same way every time…
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