October 2012 Earnings Report
In an effort to be transparent and to inspire you, I want to start reporting my monthly earnings. But first, let me thank…
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All about the business of running a private practice. It’s the nuts and bolts.
52-week Private Practice Creation
I often get people asking me about consulting and how to launch their private practice. Also, I often have discussions with counselors in private…
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Website Consultation
We counselors often miss immense opportunities because of our lack of business skills. Our websites often look crappy and we need help with design….
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September 2012 Earnings Report
In an effort to be transparent and to inspire you, I want to start reporting my monthly earnings. But first, let me thank…
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Customer Service is Killing People
In a previous post and in my e-newsletter I let you know about how I was diagnosed with cancer in July. As I…
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Why I don’t take insurance
Someone just asked me: “I saw your comment on LinkedIn about how you no longer take insurance. I’m curious about that. What made…
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Websites 101: linking hosting, domain, and wordpress
Updated March 2013 The more that I talk with counselors, the more I see that they are scared of setting up their own websites….
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Selecting a counseling private practice name
How to name a counseling private practice What’s in a name? EVERYTHING! The name of your practice should be something that reflects who you…
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A Step-by-Step Guide to “Dinner and a Counseling Session”
If you are not familiar with the”Dinner and a Counseling Session” service that I offered starting in May, you can check out the site…
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More ways to help angry kids
In my last article “How to Help Angry Kids” I talked about a number of treatment approaches to help kids that have anger issues….
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You Marketing You
I didn’t realize how much was involved with marketing until I really got into private practice, and I am still learning. As much as…
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E-book is now on Amazon!
Joseph Sanok’s new e-book! Practice of the Practice | A Start-up Guide to Launching a Counseling Private Practice A straight-forward guide to making private…
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How to get referrals from doctors
I have received so many questions from counselors in private practice about how to market to doctors. I decided that rather than email…
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When do you need a practice consultant?
For most counselors, a practice consultant is a waste of time and money. It is really important to know yourself well enough to ask…
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Part-time practice with a Full-Time Job | Four Tips
I have had a part-time counseling private practice since 2007. This was while maintaining a full-time job. My situation was such where my wife…
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The case against a business plan
I was recently asked by a reader, “What software did you use for your business plan? Do you have one?” I also just had…
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Is “real time” counseling dead?
I had a Practice of the Practice reader email me this: It has finally just hit me that since it is just ME sitting…
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Questions from Readers about Marketing
Here are some marketing questions I have received from Practice of the Practice folks How did you get on Radio? For me it was…
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How I Got On The Front Page of Google in 6 weeks
How did I get on the front page of Google for the terms “counseling” and “Traverse City”? I often get this question. People will…
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Private Practice: What Does It Take To Be Successful? A Business Paradigm
Being a well-trained and ethical counselor is the foundation for being successful in private practice. While competence is essential, you also need to…
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LLPC License: Step-by-Step
SOM LLPC License Paperwork So you have completed your Masters degree in counseling, probably from a CACREP accredited school, and you’re ready to begin…
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Five Ways to Market on the Cheap
When I launched my counseling private practice several years ago, I was brand new to the Traverse City area. I was coming from another…
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Socializing Toward Extinction | Integrating Your Social Media
My time almost became extinct. For the first three years of my private practice, I had only a Facebook page http://www.facebook.com/mentalwellnesscounseling I only had…
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Set Up a Business Facebook Page in 5 minutes
Many people want to get a Facebook page for their counseling private practice. For many clinicians, the whole process can be overwhelming. Recently, I…
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How to help angry kids
A clinician I consult with asked me a question. I asked him if I could post his question and my reply (without confidential information)….
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Save on Rent: Share Google Calendars in Two Minutes
In an effort to reduce rent, at Mental Wellness Counseling we share offices when possible. Since it is rare to have every hour utilized, I…
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Four Tips to Make Billing Less Awkward
I have had several questions about how to make the payment piece of counseling easier. Before I explain what I do, I want to…
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Use your website email with Gmail in 3 minutes
Ever wonder how to set up your email to look like mine, where I have my website instead og gmail? Up until 2 weeks…
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Questions to ask a potential supervisor
In your first years after graduation, most states have you under the supervision of a fully licensed counselor. Each state is a bit different,…
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Set up a website for less than $15
Step One: Buy a Domain A domain is the online “property” that you are renting. You can buy 1+ years and you usually save…
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Four things to do before starting a private practice
I know the feeling, you are so excited that you can’t stand it. You want to start as soon as possible. Here are four…
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Should you be a LLC?
Should you be a LLC? I have a PLLC (Professional Limited Liability Company). It is only for specific professionals and raises the level of…
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