Avoid the Summer Slump in Private Practice
For many private practices, they experience a “summer slump.” Summer is a time when people go on vacations, spend time away, and may feel…
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How do you get the word out about the awesome practice you are running?
Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Social Media VS Search Medium
I think there’s a paradigm shift going on here that many of us are starting to figure out. For every new social media platform…
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What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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Which Social Media Sites Should You Use and How to Use Them
Do you find yourself scratching your head when trying to figure out which social media platforms to use in marketing your practice? Do you…
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Brendan Kane Got a Million Followers in One Month and Works with Katie Couric, Taylor Swift, and Fortune 500 Companies | PoP 372
How much do you know about marketing for your digital platform? Are you at all focused on growing your social media presence? Do you…
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When Social Media Goes South, Do These 3 Things
If you have a growing business it is likely that you will experience negative or challenging feedback on your social media platforms. The experience…
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Social Media: A Necessity in Today’s Online World
In today’s changing world, more and more dominated by millennials, social media for therapists is a necessity. Word of mouth is one, but a…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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How to Network Locally
Are you just starting your private practice and are not sure how to get more referrals? You’ve got your website set up and are…
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How to Use Instagram to Promote your Blog Posts
Using content marketing to promote your practice is crucial in today’s digital world. You’ve studied hard and done a ton of training to become…
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A Quick Guide to Content Creation
Why Create Content? We have to ask ourselves why are we spending time creating something when there’s so much information out there? Well for…
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Here’s the Content Strategy You’ve Been Looking For
Here’s the content strategy you’ve been looking for in seven points: 1. What’s trending? Go on to your favorite news service Apple News, YouTube…
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The 5 Secrets Behind a Great Content Plan
I started a podcast a number of years ago that totally failed. The reason was that it was past where my audience was. Because…
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How to Market Your Business | PoP 362
Are your marketing efforts dwindling a bit? Do you feel that you could do better but you are just not sure where to start?…
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Here’s Why Content Is King
In general, people are really overwhelmed and busy. Think about who you actually listen to, who do you follow on a regular consistent basis?…
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Ace the Gram with Tash and Viv: How to Master Instagram | PoP 360
How active are you on Instagram? Are you posting the appropriate content for your audience base? Are you keen to find out how you…
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Monthly Round Up Of Posts: February 2019
2019 is showing no sign of slowing down! February was jam-packed and we covered some great topics such as how to create recurring revenue…
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Content Marketing Essentials to Grow Small Businesses in 2019
In the information age, small businesses have the opportunity to compete with the companies, which are much bigger in size. Today, every organization has…
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3 Ways to Increase SEO and Rank Higher With Google
If you’ve been in the counseling business for a while, you probably have a website. Have you ever wondered whether your website is helping…
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Monthly Round Up Of Posts: January 2019
And just like that January is wrapped up! 2019 certainly started off with a bang. Some phenomenal guests were featured on the podcast and…
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How I’ve Launched Big Ideas
Launching an idea or new business service in your private practice can be a little nerve-wracking. Simply because you’re challenging the norms of what…
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Social Media: How to Choose the Best Platform for your Practice
Twitter, Facebook, Instagram…. oh my! There are so many options when it comes to choosing which social media platform will work best for you…
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4 Benefits of Specificity in Business
There’s a whole array of different stuff to focus on in any given business. Never mind a startup or entrepreneurial venture. Especially, a startup…
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Public Speaking Topics Within Private Practice
How do you brainstorm topics to talk about in your keynote? The first techniques that I love coming up with in a keynote speech…
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Public Speaking Importance Within Private Practice
We’re covering exactly how you can use public speaking to get more referrals in your private practice or your business. So few people are…
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6 Factors to Consider Before Deciding Your Digital Marketing
Digital marketing is super important since we’ve moved into a more digital world. This will create a much better situation for yourself, and for…
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Marketing Strategies For Growing Your Practice
When it comes to growing your business online, there are so many different strategies and tactics out there being promoted as the right ones….
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Dr. Chloe Carmichael Knows How to Get the Media’s Attention | PoP 345
Not sure how to leverage media attention? Always wondered how to form favorable relationships with the media? Keen to hear about some strategies for…
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7 Ways to Promote Your Practice on Social Media
Social media has become an excellent means of promoting the practice where the clients and parties can interact directly. It is a very effective…
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How to Use Facebook to Get Involved with Your Local Community
When you have a private practice, marketing and networking is key, whether in-person or through social media. Either way, you are looking to get…
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5 Ways to Market Your Online Counseling Practice
Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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5 Reasons Why You Should Use Google Ads For Your Business
Google launched their online advertising platform nearly 18 years ago and up until recently, it was called Google Adwords. It has now been changed…
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Nick Usborne Will Teach You Conversational Copywriting | PoP 343
How familiar are you with conversational copywriting? Do you struggle to write in your own authentic voice? What if imperfection was the key to…
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Does Your Practice Need A Blog?
For some medical professionals, it’s the ultimate dream to start your own private practice. All through medical school you could be waiting for the…
Read More![Jaime Masters is an Eventual Millionaire [reverse podcast]](https://www.practiceofthepractice.com/wp-content/uploads/2018/12/342-330x186.png)
Jaime Masters is an Eventual Millionaire [reverse podcast] | PoP 342
Are you starting, growing or scaling your practice? Are you a specialist or a generalist? Do you know how important it is to slow…
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Monthly Round Up Of Posts: November 2018
In the month of November we tackled topics such as how to market yourself as a consultant, how to run an online counseling practice…
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The Counselor in the Room: Attending a Conference Outside Your Field
In my previous article“The Unplanned Day of Networking” I recounted a day I took advantage of random encounters as opposed to actively overextending myself…
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Should you start a group practice?
Recently I was talking to someone who said, “I’m full, but I don’t want to start a group practice.” We talked about how when…
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Get Exposure for Your Practice Through In-Person Networking Events
A great way to increase the visibility of your practice and increase your clients is by networking. This can be carried out either in-person…
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It’s All About Relationships: Networking Locally to Build a Client Referral Base
Starting a private practice is exciting! It can also be daunting, overwhelming and exhausting. The concept is simple: rent a space, hold therapy sessions…
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How to Market Yourself As a Consultant
When you look at marketing yourself as a consultant you should look at: What you already have set up. Growing your specialty – this…
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How to Improve Your Google Ranking
Are you wanting to improve your Google ranking? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private…
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How To Promote Your Business On A Small Budget
One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for…
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How to Market a Private Practice Workshop
Do you run workshops as part of your private practice, but you aren’t sure how to market them? Q&A was part of Next Level…
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Christopher Lochhead Wants You To Be a Small “E” Entrepreneur And He Hates Pickles | PoP 335
As an entrepreneur, do you focus on the problem or the solution? Do you think that being ‘different’ is a negative thing? What sets…
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Christopher Lochhead Wants Your Practice to Niche Down | PoP 334
How familiar are you with the term ‘niche’? How do you differentiate your business or the way you run it? Do you believe in…
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Instagram Stories And Highlights: How You Can Use Them To Showcase Your Practice
I love using Instagram stories to share information about my practice and my services. I want to share a small breakdown of how I…
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Monthly Round Up Of Posts: October 2018
In the month of October we had a diversity of articles talking about how to decorate your office with purpose to using a virtual…
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How to Run an Online Counseling Practice
Are you wanting to get involved in online counseling? Q&A was part of Next Level Practice, the most supportive community for therapists starting a…
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The Unplanned Day Of Networking
Some people may consider networking to be a necessary evil in the professional world. It doesn’t have to be a daunting task. Occasionally opportunities…
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7 Email Marketing Tips For Private Practices
Email marketing is one of the best tools to spread your outreach and raise awareness of your private practice. However, it’s more in how…
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Quick Tips For Networking
When I volunteered to write blog posts for another therapist’s page, I was excited. I like being able to connect with new people and…
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Why Linking Your Social Media Posts To Your Blog Is Important
We have all heard it before, the importance to blog! Blogging is a way to easily share your expertise and a way to help…
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An Abundance Mentality And Your Ideal Client
Have you ever talked to your clients about the difference between a scarcity consciousness and an abundance mentality? Here’s the example that I use…
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Networking Guide For Therapists
Therapists usually have one thing in common…. They hate selling themselves! So it’s no surprise that networking can be intimidating and challenging for most…
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Social Media Sprint: How To Optimize Twitter And Instagram | PoP 330
Does your ideal client spend a lot of time on Twitter and/or Instagram? Do you know how to use Twitter to effectively market your…
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Social Media Sprint: How To Optimize LinkedIn And Pinterest | PoP 329
Are you wanting to have more of a business presence on social media? Are you aware of the benefits LinkedIn could have to your…
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Social Media Sprint: How To Optimize Facebook | PoP 328
Do you have a Facebook business page but you’re not sure what to post? Are you posting content that is relevant to your ideal…
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How Therapists Can Do Social Media Right
By now, you’ve heard time and again that businesses need to be active on social media to attract new audiences and maintain engagement with…
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Introduction To Generating A Passive Income
Unit 1 Of The Passive Income Series We’re going to be talking about all things passive income: When should you use it in your…
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Monthly Round Up Of Posts: September 2018
In the month of September we had wonderful articles talking about everything from how to deal with no-show clients to how to get your office…
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A Few Practical Tips That Helped Me Establish My Paper & Process Systems
I’ve been in private practice for almost two years now and there have been so many new things that I’ve had to learn along…
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How To Stop Sounding Like Every Other Therapist
Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
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20 Podcasts To Listen To Now
I’m going to share with you my favorite podcasts. Of course I love my own podcast, the Practice of the Practice podcast where we help people have innovative ideas to start, grow, and scale their private practices. This is for people that have a counseling private practice, massage therapy, chiropractors, attorneys – all sorts of people with a private practice….
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3 Easy Ways to Generate Ideas for Content Marketing
Content marketing is a great way to bring ideal clients into your practice. However, if you’re not familiar with the process of creating content…
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Should I Give My Private Practice a Generic Name?
Are you in the process of naming your private practice? Q&A was part of Next Level Practice, the most supportive community for therapists starting…
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Lacy Boggs Knows A Lot About Content Creation | PoP 324
Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to…
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Tara McMullin Creates Economic Powerhouses | PoP 323
Have you ever thought about your business having the potential to become an economic powerhouse? Are you wondering how to better connect with your…
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Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media…
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Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
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Marketing Strategies: How to Optimise Your Website
This is unit 3 of this marketing series and we’re going to be covering what you need to do to optimise your website. Two…
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Darrell Darnell Started A Podcast And Then Everything Changed | PoP 320
Are you wondering about whether or not a podcast will be good for your practice? Is it worth engaging listeners on this platform? Maybe…
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Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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Dr. Richard Shuster Was In A Car Accident And Everything Changed | PoP 319
Have you ever thought about intentionally doing something good and wanting to bring about change? What influence does social media have on the way…
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Marketing Strategies: ‘At’ Versus ‘With’ Marketing
This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
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Perry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private Practice I PoP 318
Are you stumped for ideas on how to get people through the doors of your private practice? Ever wondered how successful private practice owners…
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Gordon Brewer Interviews Joe Sanok On Running A Business I PoP 317
Are you working in an agency and wondering whether you can start your own business by having your own private practice? Does the thought…
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Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
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Marissa Lawton On Marketing Through Influencers I PoP 316
Are you struggling to market your private practice online? Wondering how you can market through influencers? Do you realize the value social media marketing…
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How do You Network With ‘Cold’ Contacts?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Content Audit For Local SEO
Local SEO is a unique breed of “cat.” The ranking factors are just different than in regular SEO, because consumers are looking for a…
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Joanne Kim On The Six Steps To Start A Private Practice I PoP 314
Are you stuck in a job that is draining you emotionally and physically but you are just lacking motivation or guidance on how to…
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How to Market Your Private Practice Online
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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When To Leave A Full-Time Job With Patrick Schultz I PoP 313
Still working a full-time job and dreaming about the day you hand in your resignation? Is there a support system or network of people…
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Five Business Development Ideas Within The Scaling Phase of Practice
During the scaling phase there’s a number of things that you need to do, but the first thing is five mindsets that you need…
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Should You Use Your Own Name in Your Counseling Business Name?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Personal Versus Business Listing on Psychology Today
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Networking that is not Slimy with Theresa Leskowat I PoP 311
How do you plan on growing your business? Do you believe in the power of networking or do you think it comes across as…
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Three Business Development Strategies Within the Growth Phase of Private Practice
In this video I’m going to show you the three ways that you can get through the growth phase of your private practice. The…
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How do You Network?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Monthly Round Up Of Posts: June 2018
In the month of June we featured some great posts along with an exciting series on ‘How to Start a Million Dollar Practice with…
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How to Get Your Name Out
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Six Essentials for Blogging
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Anisha Shah on Building Self Confidence When Starting a Practice I PoP 308
Have you just started your private practice and are not sure how to get your name our there? Do you struggle with self confidence?…
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Tips to Improve Your Website (Part 2)
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Pros and Cons of Being Apart of Business Network International (BNI)
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Liz Witmer on Attracting Creative Clients I PoP 307
Are you starting or growing a private practice? Have you been wondering about what to name your practice? Do you know where you can…
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How to Get Referrals in Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How to Use G-Suite so it’s HIPAA compliant with Gordon Brewer I PoP 306
Are you looking for a better way to manage your email inbox? Do you find yourself spending a lot of time doing the same…
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