How to Monetize a Podcast
Pain and Transformation Before jumping into how to monetize a podcast, ask yourself, what is the last thing you bought? Think about it, what…
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How do you get the word out about the awesome practice you are running?
Outsourcing is a Must: And Here is Why
Let’s face it. When you went to graduate school, you learned how to be a clinician. Which is fantastic, and probably why you thought…
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I Think I Want To Blog, But…I’m Scared
There are so many fears that come to mind when we start to think about blogging. “What will I write about? Am I a…
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The Podcast Network Monthly Roundup: July 2020
Did you know that we have a podcast network? This is a family of podcasts that will change the world! We’ve round up our…
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Monthly Roundup Of Posts: July 2020
The summer months are nearing an end and it seems states are beginning to reopen. Sadly, Slow Down School was canceled, but we hope…
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7 Quick & Long-Term Streams of Income – Part 3
I have created some helpful tips to create passive income for your practice. In this article, I will be going over steps 4 and…
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3 Reasons Why Your Private Practice May Not Be Growing
Do Your Friends Know What You Do? I remember shortly before I decided to go into private practice full-time. I was lead to take…
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The Podcast Network Monthly Roundup: June 2020
Did you know that we have a podcast network? This is a family of podcasts that will change the world! We’ve round up our…
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Monthly Roundup Of Posts: June 2020
There is so much going on in the world right now and we are hopeful that wherever you are, you are safe, healthy, and…
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How Much Do Therapists Make?
Private practice therapist salary To earn six figures in private practice, your gross revenue should be at least 30% more than your goal. Divide…
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How to Find Keywords
We’re going to talk about some things that can be done to optimize a blog post differently. We’re going to focus on improving the…
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The Podcast Network Monthly Roundup: May 2020
Did you know that we have a podcast network? This is a family of podcasts that will change the world! We’ve round up our…
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Dr. Marie Fang is Helping You Build Private Practice Skills
These are snippets from a podcast with Dr.Marie Fang – listen to the full episode here. Are you just starting a practice and have…
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Monthly Roundup Of Posts: April 2020
The world as we know it has changed and with that, so have our businesses. We hope that you are finding some inspiration during…
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The Podcast Network Monthly Roundup: April 2020
Did you know that we have a podcast network? This is a family of podcasts that will change the world! We’ve round up our…
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Building High-Quality Backlinks: Four Places to Start
Backlinks are when other websites link back to your website and this is very important in SEO as it basically tells search engines that…
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Three Metrics to Watch as You Work on SEO
Here we will discuss how to know if you’re getting a good return on investment for your SEO efforts whether you’re optimizing your site…
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Three Powerful SEO Tips
Here we will cover 3 very powerful things you can do to optimize your website for search engines. 1. Specify a meta description…
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Search Engine Optimization: The First 3 Steps
Here we will cover the first 3 steps that you should be taking if you want to get your website found by more potential…
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How to Be Social on Social Media: 4 Expert Tips
Before I began to develop a surefire social media strategy, I found myself posting anything and everything to “test the waters” of the #abyss…
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Milana Leshinsky Left Ukraine and now Teaches Simplicity Entrepreneurship | PoP 433
Are you marketing in a way that just does not seem natural to you? How can you find out which marketing strategies suit your…
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Monthly Round Up Of Posts: January 2020
It’s 2020, welcome! Can you believe that we are already at the end of the first month of the year! We hope that your…
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How To Set Up A Monthly Marketing Plan
I am going to give you 3 steps to create your monthly marketing plan that you can use every single month. 1. A/B Test…
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Chrissy Lawler Made $5k In Her First Month On Instagram Talking About Sleep | PoP 427
Do you have an amazing idea but just not sure how to put it into play? Are you running at a mile a minute…
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Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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Contacting old clients – yes or no?
Contacting old clients, or to clients who may have canceed at the last minute and not rescheduled, really is a great idea, here’s why.
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How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Jonathan Levi Wants You to Be Super Human and to Launch More Courses | PoP 400
Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
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Should you add email or text-based counseling to your online practice?
Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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Five Tips to Automate Your Private Practice
Spending more time doing administrative work for your practice than providing for your clients? It’s time to start automating your private practice.
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Be a Game Changer in Your Town
You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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Colleagues not Competitors: Building Professional Relationships with Your Peers
Being in private practice often means you miss colleague relationships. Networking and establishing relationships with those in your field is important too.
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What the HELL is Happening in Michigan? How HB 4325 will improve access to mental health
From Joe: Special thanks to Jeremy Zug from Practice Solutions for this article. Jeremy is also a consultant with Practice of the Practice and…
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Michael Ceely on How to Hyper-Niche | PoP 398
How do you find your hyper-niche? How can you combine your passion and your practice? What are some of the steps to take?
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4 Reasons Why Local SEO Fails And Tips
Local SEO can be a delicate art to master. Some local businesses struggle to boost their visibility in their area despite adding location-based keywords.
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Holly Chantal on Setting Yourself Apart | PoP 396
In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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3 Key Tips to Up Your Game as an Online Therapist
Being an online therapist can be a very rewarding career. With this freedom comes the responsibility of continually looking for ways to up our game.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Small Search: Getting Your Website Into Local Rankings
As a small business, it isn’t always easy to deal with complicated search algorithms. Learn about local search techniques which can apply to all businesses.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Ask the Expert Clay Cockrell on Online Counseling | PoP 393
In this podcast episode, Joe Sanok speaks to Clay Cockrel from onlineconseling.com about the opportunity of counseling online, how to start your online counseling practice, and some valuable tips on how to make it work.
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How to Name a Private Practice | Step-by-Step
This weekend a friend visited me. This isn’t any friend, he’s my best friend from college. We were roommates. Scheduled our graduate school classes…
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Networking to Grow your Practice
When you are first starting your private practice, the to-do lists are endless, and on top of that, it’s important to get out there…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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Allow Technology To Help Your Practice Grow
If you are setting up a private practice and you want to make sure that you can allow it to grow as it needs…
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What is a Marketing Strategy, really? (3 of 3)
In my previous posts (part 1 and part 2) I discussed the first components of a marketing strategy for private practice: thinking about your…
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Our Top 10 YouTube Videos for 2019 Thus Far
Which phase of practice are you in? Starting? Growing? Maybe you’re scaling? I know that whichever phase of practice you’re in there are always…
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Dr. Marie Fang is Helping You Build Private Practice Skills | PoP 382
Are you just starting a practice and have some unanswered questions? Within your own marketing, are you being consistent with your branding? Want to…
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Ask Kelly Higdon: What are the Mistakes/Successes when Starting a Counseling Practice?
Common Mistakes Counselors Make When Starting/Growing A Private Practice Not building your business around the life you want Not facing fears related to ideal…
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Monthly Round Up Of Posts: June 2019
In the blink of an eye half of the year is gone and we hope it’s been an amazing 6 months of 2019 for…
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Juan Santos is an Introvert and He’s Good at Marketing | PoP 380
Are you an introvert? Do you struggle to market your business because you are not comfortable with putting yourself out there? Want some key…
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What is a Marketing Strategy, really? (2 of 3)
In my previous post, I shared some thoughts on what marketing is about and discussed the first component of a marketing strategy. In this…
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Avoid the Summer Slump in Private Practice
For many private practices, they experience a “summer slump.” Summer is a time when people go on vacations, spend time away, and may feel…
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Monthly Round Up Of Posts: May 2019
How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with…
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Social Media VS Search Medium
I think there’s a paradigm shift going on here that many of us are starting to figure out. For every new social media platform…
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What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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Which Social Media Sites Should You Use and How to Use Them
Do you find yourself scratching your head when trying to figure out which social media platforms to use in marketing your practice? Do you…
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Brendan Kane Got a Million Followers in One Month and Works with Katie Couric, Taylor Swift, and Fortune 500 Companies | PoP 372
How much do you know about marketing for your digital platform? Are you at all focused on growing your social media presence? Do you…
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When Social Media Goes South, Do These 3 Things
If you have a growing business it is likely that you will experience negative or challenging feedback on your social media platforms. The experience…
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Social Media: A Necessity in Today’s Online World
In today’s changing world, more and more dominated by millennials, social media for therapists is a necessity. Word of mouth is one, but a…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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How to Network Locally
Are you just starting your private practice and are not sure how to get more referrals? You’ve got your website set up and are…
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How to Use Instagram to Promote your Blog Posts
Using content marketing to promote your practice is crucial in today’s digital world. You’ve studied hard and done a ton of training to become…
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A Quick Guide to Content Creation
Why Create Content? We have to ask ourselves why are we spending time creating something when there’s so much information out there? Well for…
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Here’s the Content Strategy You’ve Been Looking For
Here’s the content strategy you’ve been looking for in seven points: 1. What’s trending? Go on to your favorite news service Apple News, YouTube…
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The 5 Secrets Behind a Great Content Plan
I started a podcast a number of years ago that totally failed. The reason was that it was past where my audience was. Because…
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How to Market Your Business | PoP 362
Are your marketing efforts dwindling a bit? Do you feel that you could do better but you are just not sure where to start?…
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Here’s Why Content Is King
In general, people are really overwhelmed and busy. Think about who you actually listen to, who do you follow on a regular consistent basis?…
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Ace the Gram with Tash and Viv: How to Master Instagram | PoP 360
How active are you on Instagram? Are you posting the appropriate content for your audience base? Are you keen to find out how you…
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Monthly Round Up Of Posts: February 2019
2019 is showing no sign of slowing down! February was jam-packed and we covered some great topics such as how to create recurring revenue…
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Content Marketing Essentials to Grow Small Businesses in 2019
In the information age, small businesses have the opportunity to compete with the companies, which are much bigger in size. Today, every organization has…
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3 Ways to Increase SEO and Rank Higher With Google
If you’ve been in the counseling business for a while, you probably have a website. Have you ever wondered whether your website is helping…
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Monthly Round Up Of Posts: January 2019
And just like that January is wrapped up! 2019 certainly started off with a bang. Some phenomenal guests were featured on the podcast and…
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How I’ve Launched Big Ideas
Launching an idea or new business service in your private practice can be a little nerve-wracking. Simply because you’re challenging the norms of what…
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Social Media: How to Choose the Best Platform for your Practice
Twitter, Facebook, Instagram…. oh my! There are so many options when it comes to choosing which social media platform will work best for you…
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4 Benefits of Specificity in Business
There’s a whole array of different stuff to focus on in any given business. Never mind a startup or entrepreneurial venture. Especially, a startup…
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Public Speaking Topics Within Private Practice
How do you brainstorm topics to talk about in your keynote? The first techniques that I love coming up with in a keynote speech…
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Public Speaking Importance Within Private Practice
We’re covering exactly how you can use public speaking to get more referrals in your private practice or your business. So few people are…
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6 Factors to Consider Before Deciding Your Digital Marketing
Digital marketing is super important since we’ve moved into a more digital world. This will create a much better situation for yourself, and for…
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Marketing Strategies For Growing Your Practice
When it comes to growing your business online, there are so many different strategies and tactics out there being promoted as the right ones….
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Dr. Chloe Carmichael Knows How to Get the Media’s Attention | PoP 345
Not sure how to leverage media attention? Always wondered how to form favorable relationships with the media? Keen to hear about some strategies for…
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7 Ways to Promote Your Practice on Social Media
Social media has become an excellent means of promoting the practice where the clients and parties can interact directly. It is a very effective…
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How to Use Facebook to Get Involved with Your Local Community
When you have a private practice, marketing and networking is key, whether in-person or through social media. Either way, you are looking to get…
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5 Ways to Market Your Online Counseling Practice
Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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5 Reasons Why You Should Use Google Ads For Your Business
Google launched their online advertising platform nearly 18 years ago and up until recently, it was called Google Adwords. It has now been changed…
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Nick Usborne Will Teach You Conversational Copywriting | PoP 343
How familiar are you with conversational copywriting? Do you struggle to write in your own authentic voice? What if imperfection was the key to…
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Does Your Practice Need A Blog?
For some medical professionals, it’s the ultimate dream to start your own private practice. All through medical school you could be waiting for the…
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Jaime Masters is an Eventual Millionaire [reverse podcast] | PoP 342
Are you starting, growing or scaling your practice? Are you a specialist or a generalist? Do you know how important it is to slow…
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Monthly Round Up Of Posts: November 2018
In the month of November we tackled topics such as how to market yourself as a consultant, how to run an online counseling practice…
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The Counselor in the Room: Attending a Conference Outside Your Field
In my previous article“The Unplanned Day of Networking” I recounted a day I took advantage of random encounters as opposed to actively overextending myself…
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Should you start a group practice?
Recently I was talking to someone who said, “I’m full, but I don’t want to start a group practice.” We talked about how when…
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Get Exposure for Your Practice Through In-Person Networking Events
A great way to increase the visibility of your practice and increase your clients is by networking. This can be carried out either in-person…
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It’s All About Relationships: Networking Locally to Build a Client Referral Base
Starting a private practice is exciting! It can also be daunting, overwhelming and exhausting. The concept is simple: rent a space, hold therapy sessions…
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How to Market Yourself As a Consultant
When you look at marketing yourself as a consultant you should look at: What you already have set up. Growing your specialty – this…
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How to Improve Your Google Ranking
Are you wanting to improve your Google ranking? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private…
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How To Promote Your Business On A Small Budget
One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for…
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How to Market a Private Practice Workshop
Do you run workshops as part of your private practice, but you aren’t sure how to market them? Q&A was part of Next Level…
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Christopher Lochhead Wants You To Be a Small “E” Entrepreneur And He Hates Pickles | PoP 335
As an entrepreneur, do you focus on the problem or the solution? Do you think that being ‘different’ is a negative thing? What sets…
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Christopher Lochhead Wants Your Practice to Niche Down | PoP 334
How familiar are you with the term ‘niche’? How do you differentiate your business or the way you run it? Do you believe in…
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