Outsourcing is a Must: And Here is Why
Let’s face it. When you went to graduate school, you learned how to be a clinician. Which is fantastic, and probably why you thought…
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Should I Give My Private Practice a Generic Name?
Are you in the process of naming your private practice? Q&A was part of Next Level Practice, the most supportive community for therapists starting…
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Lacy Boggs Knows A Lot About Content Creation | PoP 324
Have you heard about content marketing and does it send shivers down your spine? Do you have a blog but not sure how to…
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Tara McMullin Creates Economic Powerhouses | PoP 323
Have you ever thought about your business having the potential to become an economic powerhouse? Are you wondering how to better connect with your…
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Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media…
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Monthly Round Up Of Posts: August 2018
In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise…
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Monthly Round Up Of Posts: July 2018
In the month of July we had a look at whether or not you should use your own name in your counseling practice. We…
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Marissa Lawton On Marketing Through Influencers I PoP 316
Are you struggling to market your private practice online? Wondering how you can market through influencers? Do you realize the value social media marketing…
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Liz Witmer on Attracting Creative Clients I PoP 307
Are you starting or growing a private practice? Have you been wondering about what to name your practice? Do you know where you can…
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Pia Silva Talks About Badass Branding | PoP 289
Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
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Low-Hanging Fruit on Websites | Website Roundtable with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay | PoP 284
Have you ever wondered what low-hanging fruit you could improve on your website? Do you know what the essentials to every website are? Are…
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Intellectual Property and How to Not Get Sued with Bobby Klinck | PoP 274
Have you ever stayed up at night wondering if you could get sued for the images on your website? Should you trademark your practice? …
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7 Ways to Significantly Improve Your Online Reputation
To develop a successful brand takes months and years of practice, hard work, failures, small successes, turnarounds, and so on. In short, a great…
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Marketing and Branding Your Group Practice | PoP 255
In this episode, Alison Pidgeon speaks about how to market and brand your group practice. Podcast Sponsor In This Podcast Summary In this podcast…
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Why Most Practices Can’t Level Up
Last week, I spoke all about how to understand the competition. Did you do the quick five minute exercise? Where We’re Headed In the…
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PoP 218 | Why Jared Angaza Changed His Name
Today, Joe Sanok speaks with Jared Angaza about why he changed his name. Podcast Sponsor Brighter Vision is a turnkey website solution designed to help…
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PoP 217 Ideal Client 5 of 5 Environment and Vibe
Today, Joe Sanok speaks attracting your ideal clients, part 5 of 5, environment and vibe. In This Podcast NOTE: This podcast is for people…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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Why the Donald Trump Victory Was Totally Expected, and No One Saw It Coming
As the reality of a Donald Trump presidency starts to sink in, most of us are still in disbelief. What do we say to…
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Three Marketing Tips I Learned from Comic-Con International
Comic-Con International is a yearly convention that has taken place in San Diego since 1970 and has more than 130,000 attendees each year. This…
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How to Market: A Beginner’s Guide
Ever wonder how to market? You might be thinking: “Everyone else does it so well.” “I don’t know how to market.” “How will I…
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Benefits of Social Media Marketing
Many people ask me about the benefits of social media marketing. As a small business owner, you always have to be evaluating your ROI…
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PoP 143 | The Brain with Amy Fortney Parks
Today we’re talking all about the brain with Amy Fortney Park! Podcast Sponsor Flow, an app and software company with hopes to elevate the…
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PoP 142 | Growing a Private Practice with Amanda Patterson, LMHC, CAP, NCC
How to grow a private practice is the theme of today’s podcast. Amanda Patterson, LMHC, CAP, NCC talks about starting a counseling private practice,…
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PoP 129 | Scaling a Business with Perry Rosenbloom
How did a small website design business grow into the leading website design company (2 months free)for therapists? What can we discover for our…
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PoP 107 | Jonathan’s Practice Practice Consultant Roundtable
In this session, we discuss Jonathan Pishner’s counseling practice, Apex Counseling. Julie Hanks, Kelly Higdon, and Miranda Palmer join me for the second of three…
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Podcast 87: The Future of Meditation. An interview with Ariel Garten
Today we’re having an in-depth conversation with Ariel Garten, co-founder and CEO of Muse. Today’s Private Practice Resource Want to learn how to become…
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How to add an image to a Gmail signature
In this brief business basics article, I will show you how to add an image to a gmail signature. First let’s talk about why…
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Conference Marketing: Did the Blue Sunglasses Work?
Why I did conference marketing I decided I wanted to do some marketing at the American Counseling Association Conference. But it’s easy to have…
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Creating highly shareable posts, you’re going to hate #5
As counselors we rarely think about business, marketing, and what other fields are doing. We are missing out on growing our client base, income,…
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American Counseling Association 2014 Conference | Welcome Video
Welcome to the 2014 American Counseling Association Conference in beautiful Hawaii! Join the email list Join over 2,000 readers that are growing and expanding…
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Let’s Get Smidgeny with Joe | Finding a Coach and Not Doing a Hard Sell
Smidgens are quick, short, inspiring thoughts done in a podcast format, without all the fluff. They’re a way for me to quickly express thoughts,…
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10 Things Counselors Need to Learn from Chipotle and a Scarecrow
Chipotle recently launched a hauntingly awesome video about a scarecrow that is part of the factory farm establishment and chooses to launch his…
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Practice of the Practice with Joe Sanok 018 | An interview with Chad Moses from To Write Love on Her Arms
by Joseph R. Sanok Practice of the Practice with Joe Sanok 018 | An interview with Chad Moses from To Write Love on Her…
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Is your website terrible? Improve Your Website Quiz | Self-evaluation
How is your website doing? Are you getting new clients from it? Here is an assessment I developed to give you a quick look….
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Starbucks Counseling | How drinking and counseling have made my practice explode
What is in your refrigerator in your office? You don’t have a mini fridge in your office!? At the end of last year, I…
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Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice
by Joseph R. Sanok Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice Summary Joseph…
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Time to grow your business?
Act now! Save yourself hours of frustration, learning, and tedious work. It took me so much time to figure out how to link…
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Podcast 009 | Interview with The Digital Diet Guy, Mark Ostach. Passive income | Internet Use Disorder | Digital Addiction
by Joseph R. Sanok Summary Joseph R. Sanok: Counselor, Private Practice Owner, Consultant, Marketing Expert, and Blogger The Practice of the Practice Podcast: Counseling…
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Using Pinterest to Build Your Practice
I participate on a great group on LinkedIn called “Mental Health and Private Practice Management,” if you need inspiration or have questions, it is…
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You aren’t charging enough!
“You aren’t charging enough!” is what I told the lady on the phone. We were chatting about her practice and the subject of fees…
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52-week Private Practice Creation
I often get people asking me about consulting and how to launch their private practice. Also, I often have discussions with counselors in private…
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Genuine Virtual Networking
I am a people person. I like talking with people. That is one of the main reasons I went into counseling. I like talking…
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The Bartender Counselor
I participate in a few online communities on Facebook and LinkedIn. Doing so has a number of benefits. You can see what…
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Business Advice and The Beatles
Are you part of the MAYA group or not? If you don’t know, than you are not in the group. MAYA stands for…
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A Successful Guide to Friends with Benefits
There are plethora blog posts about how to network and make those you are networking with feel connected to you. You can use…
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How to get referrals from doctors
I have received so many questions from counselors in private practice about how to market to doctors. I decided that rather than email…
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The case against a business plan
I was recently asked by a reader, “What software did you use for your business plan? Do you have one?” I also just had…
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Questions from Readers about Marketing
Here are some marketing questions I have received from Practice of the Practice folks How did you get on Radio? For me it was…
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Private Practice: What Does It Take To Be Successful? A Business Paradigm
Being a well-trained and ethical counselor is the foundation for being successful in private practice. While competence is essential, you also need to…
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The Art of the Thank You Note
I am terrible at writing thank you notes. Some people are amazing at writing them, I don’t understand those people. I have had to…
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Five Ways to Market on the Cheap
When I launched my counseling private practice several years ago, I was brand new to the Traverse City area. I was coming from another…
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Socializing Toward Extinction | Integrating Your Social Media
My time almost became extinct. For the first three years of my private practice, I had only a Facebook page http://www.facebook.com/mentalwellnesscounseling I only had…
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Set Up a Business Facebook Page in 5 minutes
Many people want to get a Facebook page for their counseling private practice. For many clinicians, the whole process can be overwhelming. Recently, I…
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Four Tips to Make Billing Less Awkward
I have had several questions about how to make the payment piece of counseling easier. Before I explain what I do, I want to…
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Questions to ask a potential supervisor
In your first years after graduation, most states have you under the supervision of a fully licensed counselor. Each state is a bit different,…
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Four things to do before starting a private practice
I know the feeling, you are so excited that you can’t stand it. You want to start as soon as possible. Here are four…
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